📌 Core Information
🔹 Job Title: Growth Content Manager (Arabic Speaker)
🔹 Company: OKX
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Ownership of growth content strategy and execution
- Cross-platform content management (paid ads, campaigns, emails, etc.)
- Creativity and performance-driven approach to copywriting
- Collaboration with cross-functional teams (design, product, etc.)
- Fluency in English and Arabic for a global audience
ASSUMPTION: This role requires a strong understanding of the crypto industry and a proven track record in growth marketing.
📋 Key Responsibilities
Content Creation & Management:
- Write and manage all content and copy across various platforms
- Craft clear, compelling copy for campaign briefs, landing pages, banners, and partner assets
- Create short-form, performance-driven scripts for KOLs and creator-led campaigns
- Write engaging, native-style short-form video scripts for paid and organic use
- Draft announcements, product updates, and user education flows for email marketing
- Write optimized content for crypto-related platforms (Google, CoinMarketCap, CoinGecko, etc.)
- React quickly to market news and internal offers with timely content
ASSUMPTION: This role requires strong writing skills, creativity, and the ability to adapt content to different platforms and audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of copy/content experience in growth or marketing teams
Required Skills:
- Proven success in writing for paid marketing across key platforms
- Sharp instincts for what converts and how to test it
- Fluency in English and Arabic
- Crypto native - understands the products, culture, and speed of the industry
Preferred Skills:
- Experience with creator/influencer marketing or campaign planning
ASSUMPTION: This role requires a strong understanding of the crypto industry and a proven track record in growth marketing.
💰 Compensation & Benefits
Salary Range: Competitive total compensation package (not specified, but based on industry standards for mid-senior level roles in Dubai, the range is estimated to be AED 250,000 - 350,000 per annum)
Benefits:
- L&D programs and education subsidy for employee growth and development
- Various team-building programs and company events
- Comprehensive healthcare schemes for employees and dependents
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Dubai. The actual range may vary based on the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).
Company Size: OKX has 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: OKX was founded in 2017 and has since grown to become one of the largest crypto platforms in the world.
Company Description:
- At OKX, we believe that the future will be reshaped by crypto, ultimately contributing to every individual's freedom.
- OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments.
- OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology.
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: OKX Website
ASSUMPTION: OKX's large employee base and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Growth Marketing.
Work Arrangement: Hybrid (on-site with remote flexibility)
Growth Opportunities:
- Potential to lead a team and mentor junior content specialists
- Opportunities to collaborate with cross-functional teams and influence OKX's growth strategy
- Career progression into senior marketing roles within the OKX group
ASSUMPTION: This role offers significant growth potential for the right candidate, given OKX's rapid expansion and global presence.
🌍 Location & Work Environment
Office Type: OKX's Dubai office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for finance, technology, and tourism, offering a multicultural and dynamic work environment.
- The city is known for its tax-friendly policies, making it an attractive destination for international professionals.
- Dubai's strategic location between the East and West makes it an ideal base for working with global teams.
Work Schedule: Full-time (40 hours per week) with flexible remote work options.
ASSUMPTION: OKX's Dubai office offers a vibrant and multicultural work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with OKX's values
- Writing samples and portfolio presentation
- Crypto industry knowledge and understanding of OKX's products
- Problem-solving skills and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work, with a focus on growth marketing and crypto industry-specific content
- Research OKX's products, services, and competitors to demonstrate your understanding of the industry
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Growth Marketing, Content Strategy, Copywriting, Paid Ads, Crypto Industry, Arabic Fluency, Hybrid Work, Team Collaboration
ASSUMPTION: OKX's interview process is designed to assess cultural fit, technical skills, and strategic thinking, with a focus on the candidate's ability to drive growth and innovation within the crypto industry.
🛠️ Tools & Technologies
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management software (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: This role requires proficiency in various content management, marketing, and design tools, as well as a strong understanding of the crypto industry and its relevant technologies.
👔 Cultural Fit Considerations
👔 Cultural Fit Considerations
Company Values:
- We Before Me
- Do the Right Thing
- Get Things Done
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a fast-paced environment
- Data-driven and results-focused
Self-Assessment Questions:
- How do you align with OKX's core values, and can you provide an example of when you demonstrated each value in a professional setting?
- How comfortable are you working in a hybrid environment, and how do you balance remote work with on-site collaboration?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in growth marketing?
ASSUMPTION: OKX's company culture emphasizes collaboration, adaptability, and a strong work ethic, with a focus on driving results and continuous learning.
⚠️ Potential Challenges
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the rapidly evolving crypto industry and its regulatory landscape
- Collaborating effectively with remote team members and stakeholders
- Balancing creativity with data-driven decision-making and A/B testing
ASSUMPTION: These challenges require strong time management, adaptability, and a data-driven approach to content creation and strategy.
📈 Similar Roles Comparison
📈 Similar Roles Comparison
- Growth Content Manager (Arabic Speaker) vs. Growth Content Manager (English Speaker):
- Language requirements differ, with this role requiring Arabic fluency
- Cultural context and audience understanding may vary between Arabic and English-speaking markets
- Growth Content Manager vs. Growth Marketing Manager:
- This role focuses on content creation and management, while the marketing manager role encompasses broader strategy and team leadership
- Both roles require strong growth marketing skills but differ in their primary focus areas
- Growth Content Manager (Arabic Speaker) vs. Arabic-speaking Content Strategist:
- This role requires a broader understanding of growth marketing and strategy, while the content strategist role focuses on content planning and structure
- Both roles require strong Arabic language skills but differ in their primary focus areas and required industry knowledge
ASSUMPTION: These roles share similarities but have distinct focus areas, requiring different skill sets and industry knowledge.
📝 Sample Projects
- Developing a comprehensive content strategy for OKX's Arabic-speaking markets, including paid ads, organic content, and influencer partnerships
- Creating a series of engaging, educational videos for OKX Academy, OKX's in-house learning platform, to onboard new users and explain crypto concepts
- Writing and designing eye-catching, on-brand creatives for OKX's social media channels, driving user engagement and conversions
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the creative, strategic approach required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into OKX's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments?
- How does OKX support the professional development and growth of its employees, particularly in the field of growth marketing?
- What are the most significant challenges facing the crypto industry, and how does OKX plan to address them?
- How does OKX measure the success of its growth marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, while also providing valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work, with a focus on growth marketing and crypto industry-specific content
- Research OKX's products, services, and competitors to demonstrate your understanding of the industry
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
