Growth Creative Lead

📌 Core Information

🔹 Job Title: Growth Creative Lead

🔹 Company: Everyday Dose Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading creative strategy for growth marketing campaigns
• Managing a team of creatives to produce high-performing content
• Collaborating cross-functionally to align growth efforts with company-wide goals
• Using data and insights to inform creative decisions and optimize results

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving performance through compelling storytelling and visuals.

📋 Key Responsibilities

✅ Develop and lead the creative strategy for all growth marketing campaigns

✅ Create and oversee the production of performance-driven content (static creative, landing pages, digital videos)

✅ Collaborate with performance marketers, copywriters, designers, and external vendors to deliver compelling creative assets

✅ Hold weekly meetings with key stakeholders to develop new concepts and determine which creative to generate reiterations

✅ Collaborate with media buying teams to ensure alignment between creative assets and targeting strategies

✅ Use data and insights to inform creative decisions, rapidly test new concepts, and iterate based on results

✅ Maintain a test-and-learn framework by documenting findings, building creative playbooks, and scaling winning concepts

✅ Develop creative briefs that clearly articulate project objectives, deliverables, timelines, and success metrics

✅ Continuously audit and refine creative processes to improve workflow efficiency and output quality

✅ Maintain a deep understanding of consumer insights, brand voice and visual identity, ensuring consistency across all touchpoints

✅ Manage and mentor a team of creatives, fostering a culture of innovation and experimentation

✅ Partner cross-functionally with product, brand, and content teams to align growth efforts with company-wide goals

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of experience in creative roles, ideally with a focus on growth/performance marketing (Bonus: Experience with CPG / Subscription Brands)

Required Skills:

• Strong portfolio of high-performing creative across channels (especially paid social and digital)
• Proven track record of scaling creative strategy through testing and optimization
• Strong leadership and communication skills; experience managing creative teams or freelancers
• Deep understanding of marketing funnels, user acquisition, and conversion best practices
• Proficiency in creative tools such as Adobe Creative Suite, Figma, and/or motion design tools
• A highly collaborative, curious, and analytical mindset

Preferred Skills:

• Experience with functional mushrooms, collagen protein, and nootropics
• Familiarity with the coffee industry

ASSUMPTION: While experience with functional mushrooms and the coffee industry is not required, it could provide a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Growth Creative Lead with 5-10 years of experience in the United States)

Benefits:

• Medical and dental benefits
• Opportunities for professional development and growth within the company
• Monthly health & wellness stipend

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Everyday Dose Inc. operates in the Food and Beverage Services industry, focusing on innovative coffee products that promote health and well-being

Company Size: 51-200 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2021 (Relatively new company with a strong focus on innovation and rapid growth)

Company Description:

• Coffee is "wakeup technology" that has not materially improved in 1,500 years
• 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems
• Everyday Dose offers an alternative to normal coffee and stimulants, combining functional mushrooms, collagen protein, and nootropics to activate the DOSE (Dopamine, Oxytocin, Serotonin & Endorphins)

Company Specialties:

• Functional mushrooms
• Collagen protein
• Nootropics
• Coffee innovation

Company Website: http://www.everydaydose.com

ASSUMPTION: Everyday Dose Inc. is a fast-growing company with a strong focus on innovation and improving the coffee experience for consumers.

📊 Role Analysis

Career Level: Mid-level to senior (This role offers opportunities for growth and leadership within the creative team)

Reporting Structure: This role reports directly to the Head of Growth and works closely with various teams, including performance marketing, product, brand, and content (Matrix reporting structure)

Work Arrangement: Fully remote (Flexible work arrangement with opportunities for in-person collaboration when needed)

Growth Opportunities:

• Potential to grow into a leadership role within the creative team
• Opportunities to work on various projects and campaigns, fostering skill development and growth
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a clear path to leadership and impact within the company.

🌍 Location & Work Environment

Office Type: Fully remote (No physical office, with team members working remotely across the United States)

Office Location(s): United States (Remote)

Geographic Context:

• United States (Remote work allows for flexibility in location)
• Strong focus on collaboration and communication, given the remote work environment
• Opportunities for in-person collaboration and team-building events

Work Schedule: Full-time (40 hours per week) with flexible scheduling (Core hours may be required for team meetings and collaboration)

ASSUMPTION: The remote work environment requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call with the hiring manager
• Portfolio review and creative challenge
• Final interview with key stakeholders

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Understanding of marketing funnels and user acquisition
• Leadership and communication skills
• Alignment with company values and culture

Application Tips:

• Highlight your experience with growth/performance marketing and creative strategy
• Include a link to your portfolio, showcasing your best work and explaining your creative process
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for creative challenges and be ready to discuss your approach to problem-solving

ATS Keywords: Growth marketing, creative strategy, performance-driven content, user acquisition, marketing funnels, Adobe Creative Suite, Figma, motion design, team management, consumer insights, brand voice, visual identity

ASSUMPTION: The interview process for this role will focus heavily on assessing creative skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Figma
• Motion design tools (e.g., Cinema 4D, Blender)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: Proficiency in the listed tools is required for this role, with opportunities to learn and utilize new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Health & Wellness
• Sustainability
• Collaboration
• Customer-centricity

Work Style:

• Remote-friendly and flexible
• Data-driven and analytical
• Creative and innovative
• Collaborative and communicative
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you incorporate innovation into your creative process?
• How do you balance data-driven decision-making with creative intuition?
• How do you foster a collaborative and inclusive work environment?

ASSUMPTION: Everyday Dose Inc. values candidates who are passionate about innovation, health and wellness, and customer-centricity, and who can thrive in a remote and collaborative work environment.

⚠️ Potential Challenges

• Managing a remote creative team and fostering a collaborative work environment
• Balancing the need for creativity and innovation with data-driven decision-making
• Keeping up with the fast-paced growth and evolution of the company
• Adapting to the unique challenges and opportunities of the coffee and functional mushroom industries

ASSUMPTION: The potential challenges of this role require strong leadership, communication, and adaptability skills, as well as a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on growth and performance, with a data-driven approach to creative decision-making
• Compared to other creative leadership roles, this position offers a unique opportunity to work in the innovative coffee and functional mushroom industries
• Career progression in this role could lead to leadership positions within the creative team or broader marketing organization

ASSUMPTION: This role offers a unique blend of creative and analytical skills, with opportunities for growth and impact within the company.

📝 Sample Projects

• Developing a creative campaign to launch a new functional mushroom-infused coffee product
• Creating a series of social media ads to promote the brand's health and wellness benefits
• Designing a landing page to optimize user acquisition and conversion for a limited-time offer

ASSUMPTION: The sample projects listed are representative of the types of creative challenges and opportunities that may arise in this role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its creative team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its growth marketing campaigns, and how does the creative team contribute to these metrics?
• What is the company's approach to balancing creativity and data-driven decision-making in its marketing efforts?
• How does the company foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant skills and experience, with a focus on growth/performance marketing and creative strategy
• Prepare a portfolio showcasing your best work and explaining your creative process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.