Growth Lead

📌 Core Information

🔹 Job Title: Growth Lead

🔹 Company: Central

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic and paid content strategies to drive demand generation.
• Managing and optimizing ad spend across various platforms and channels.
• Collecting and leveraging customer feedback and testimonials to improve content and products.
• Collaborating with the founding team to scale Central and help startup founders.

ASSUMPTION: This role requires a high level of self-motivation and independence, as the first growth hire at a startup. The ideal candidate will be comfortable working in an unstructured environment and taking ownership of their projects.

📋 Key Responsibilities

✅ Develop and execute content strategies to drive demand generation, including organic and paid content.

✅ Manage and optimize ad spend across various platforms and channels, such as LinkedIn, Twitter, and Google Ads.

✅ Collect and leverage customer feedback and testimonials to improve content and products.

✅ Collaborate with the founding team to scale Central and help startup founders by providing valuable insights and recommendations.

✅ Analyze and improve content performance based on data-driven insights.

✅ Experiment with new ad formats, channels, and audiences to identify opportunities for growth.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement. The ideal candidate will be comfortable using analytics tools to track performance and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-5 years of experience in demand generation, content marketing, or a related role. Experience as a founder is a must-have.

Required Skills:

• Excellent writing skills and the ability to create engaging content.
• Proven experience with content/ads on multiple platforms (e.g., LinkedIn, Twitter, Google Ads).
• Strong analytical skills and data-driven mindset.
• Clear and confident communication skills.
• Ability to thrive in unstructured environments and work independently.

Preferred Skills:

• Experience at a hyper-growth startup in the early stages.
• Great LinkedIn/Twitter presence.

ASSUMPTION: While not required, experience in a startup environment or with payroll and benefits software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for demand generation roles in the United States).

Benefits:

• Competitive equity package.
• Comprehensive benefits: Medical, dental, vision, 401(k).
• Unlimited PTO and sick leave.
• Remote work with 2-4 off-sites per year.

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range provided is an estimate based on industry standards for demand generation roles in the United States. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Central operates in the software development industry, focusing on payroll, benefits, and government compliance solutions for startups.

Company Size: Central is a small startup with 11-50 employees, providing a dynamic and fast-paced work environment.

Founded: Central was founded in 2023, making it a relatively new and rapidly growing company.

Company Description:

• Central automates payroll, benefits, and government compliance for startups.
• The company acts like a teammate, handling every government registration and filing to free up founders' time.
• Central is on a mission to eliminate business bullshit and help startup founders focus on growing their businesses.

Company Specialties:

• Payroll automation.
• Benefits management.
• Government compliance solutions.

Company Website: https://www.centralhq.com/?utm_source=linkedin&utm_campaign=company

ASSUMPTION: Central's focus on automation and compliance solutions for startups sets it apart from traditional payroll platforms. The company's mission and values are centered around helping startup founders succeed.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in demand generation, content marketing, or a related field.

Reporting Structure: The Growth Lead will report directly to the founding team and work closely with them to scale Central.

Work Arrangement: This is a remote, full-time position with flexible scheduling and 2-4 off-sites per year.

Growth Opportunities:

• As the first growth hire, there is significant potential for career growth and advancement within the company.
• The ideal candidate will have the opportunity to shape the company's growth strategy and make a significant impact on its success.
• Central's rapid growth and expansion present numerous opportunities for professional development and career progression.

ASSUMPTION: Given Central's small size and rapid growth, the Growth Lead will have a significant impact on the company's success and may be well-positioned for career advancement as the company scales.

🌍 Location & Work Environment

Office Type: Remote (no physical office).

Office Location(s): United States (remote work).

Geographic Context:

• The United States offers a large talent pool and diverse market for Central's products and services.
• Remote work allows for greater flexibility and work-life balance.
• The United States has a well-established startup ecosystem, providing ample opportunities for networking and collaboration.

Work Schedule: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: Central's remote work arrangement allows for greater flexibility and work-life balance, while also providing access to a larger talent pool and diverse market.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• Take-home assignment or case study.
• Final interview with the founding team.

Key Assessment Areas:

• Content creation and strategy development.
• Ad spend management and optimization.
• Data analysis and interpretation.
• Communication and collaboration skills.

Application Tips:

• Highlight your experience as a founder and any relevant demand generation or content marketing experience.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare a portfolio or examples of your work, if applicable.
• Follow up with the hiring manager within a week of submitting your application.

ATS Keywords: Demand Generation, Content Strategy, Content Production, Customer Feedback, Ad Spend Management, Ad Optimization, Experimentation, Writing, Startup, Payroll, Benefits, Compliance.

ASSUMPTION: Central's interview process is designed to assess the candidate's skills and qualifications for the role, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• LinkedIn Ads.
• Twitter Ads.
• Google Ads.
• Analytics tools (e.g., Google Analytics, Mixpanel).
• Project management tools (e.g., Asana, Trello).

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Think clearly.
• Show high agency.
• Craft magic.

Work Style:

• Highly independent and self-motivated.
• Data-driven and analytical.
• Clear and confident communicator.

Self-Assessment Questions:

• Do you thrive in unstructured environments and take ownership of your projects?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong desire to learn and continuously improve your skills and knowledge?

ASSUMPTION: Central's high-performance culture requires candidates who can think clearly, show high agency, and craft magic. The ideal candidate will be comfortable working independently and taking ownership of their projects.

⚠️ Potential Challenges

• As the first growth hire, you may face challenges in defining and refining the company's growth strategy.
• Central's small size and rapid growth may present unique challenges and opportunities for the ideal candidate.
• Working remotely may require greater self-discipline and time management skills.
• The United States has a competitive job market, which may present challenges in attracting and retaining top talent.

ASSUMPTION: The ideal candidate will be able to overcome these challenges and make a significant impact on Central's success.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position requires a strong focus on payroll, benefits, and compliance solutions for startups.
• Central's mission and values set it apart from other companies in the software development industry.
• As the first growth hire, this role offers significant career growth and advancement opportunities.

ASSUMPTION: Central's unique focus on payroll, benefits, and compliance solutions for startups sets it apart from other companies in the software development industry.

📝 Sample Projects

• Developing and executing a content strategy to drive demand generation for Central's payroll, benefits, and compliance solutions.
• Managing and optimizing ad spend across multiple platforms to maximize ROI and drive user acquisition.
• Analyzing and interpreting data to identify trends and opportunities for growth and improvement.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Growth Lead may encounter in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Central plan to scale its growth and expansion in the coming years?
• What are the most significant challenges facing Central, and how can this role help address them?
• What opportunities are there for professional development and career growth within Central?
• How does Central support work-life balance for its employees?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the company, and the opportunities for growth and development. The ideal candidate will ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/centralhq/c26ea78e-5dd1-41d7-9c22-480effc70afe
• Tailor your resume and cover letter to highlight your skills and qualifications for this specific role.
• Prepare a portfolio or examples of your work, if applicable.
• Follow up with the hiring manager within a week of submitting your application.
• Prepare for phone or video screens, take-home assignments, and final interviews with the founding team.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.