📌 Core Information
🔹 Job Title: Growth Lead
🔹 Company: Kota
🔹 Location: Dublin, Ireland (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Financial Services, B2B SaaS
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 in-office days per week)
🚀 Job Overview
Key aspects of this role include:
- Architecting and executing the full-funnel marketing strategy
- Leading initiatives across digital and field marketing to drive awareness and qualified pipeline
- Building and leading a high-performance marketing team
- Optimizing the marketing tech stack for data-driven decision-making
- Partnering with sales to define lead quality, track attribution, and build alignment on pipeline targets and GTM motions
ASSUMPTION: This role requires a strategic and executional generalist who thrives at the intersection of brand, demand, and product marketing. The ideal candidate will have a strong growth mindset and be comfortable in a small-team, high-ownership environment.
📋 Key Responsibilities
✅ Architect and execute Kota’s full-funnel marketing strategy, balancing demand generation, brand building, and product positioning
✅ Lead initiatives across digital (paid, SEO, content) and field (events, partnerships, community) to drive awareness and qualified pipeline
✅ Build and lead a high-performance team while also rolling up your sleeves as a player-coach
✅ Own and optimize the marketing tech stack (HubSpot, Google Ads, analytics tools) to drive data-driven decision-making
✅ Partner with sales to define lead quality, track attribution, and build alignment on pipeline targets and GTM motions (PLG and sales-led)
✅ Develop Kota’s messaging and positioning by collaborating closely with the product team to sharpen how we talk to customers and how we differentiate ourselves in the market
✅ Rigorously experiment by A/B testing, analyzing, and iterating to improve conversion, CAC, and velocity across the funnel
✅ Help shape the GTM motion strategy (SMB vs. enterprise) and hire accordingly
✅ Represent Kota at key industry events and communities to help establish thought leadership and expand our reach
ASSUMPTION: The ideal candidate will have a strong background in digital growth channels, experience building and managing lean marketing teams, and be comfortable owning pipeline targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in growth, demand gen, or full-stack marketing roles, ideally in B2B SaaS or fintech/financial services
Required Skills:
- Proven experience in digital growth channels: paid acquisition, SEO, lifecycle, analytics, and automation
- Experience building and managing lean, cross-functional marketing teams in early-stage or high-growth environments
- Strong commercial acumen and ability to think about revenue, not just MQLs
- Confident collaborator who can interact with sales and product, and is comfortable owning pipeline targets
- Empathetic, collaborative, and direct person who others love working with
Preferred Skills:
- Experience working across both SMB and enterprise segments
- Thoughtful about tailoring GTM to each segment
ASSUMPTION: Candidates with a strong background in digital growth channels and experience managing lean marketing teams in high-growth environments will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market rates for B2B SaaS marketing roles in Dublin)
Benefits:
- Health Insurance via Kota (€1,600 toward a plan of your choice)
- Access to a Workplace Pension with matched contributions up to 5% via Kota
- WFH stipend to support your home office needs
- Generous Paid Time Off - work hard and take the time you need
- Twice yearly, company-wide offsite
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2 in-office days per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for B2B SaaS marketing roles in Dublin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, B2B SaaS
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2022 (Less than 3 years ago)
Company Description:
- Kota is the world’s first fully integrated benefits platform, transforming how insurance and retirement providers are accessed and billed.
- Our mission is to make insurance and benefits more accessible for this generation of employees.
- We’re building the infrastructure layer that brings insurance providers online, helping them distribute more effectively in a new era of work - one shaped by globally mobile, financially literate, and user-experience-driven employees.
Company Specialties:
- Benefits platform
- Insurance and retirement services
- B2B SaaS
Company Website: https://www.kota.io
ASSUMPTION: Kota is a young, fast-growing company with a clear mission and a focus on innovation in the financial services industry. Working at Kota offers the opportunity to shape the growth engine and brand of a breakout company in a rapidly evolving market.
📊 Role Analysis
Career Level: Mid to Senior-level marketing role with significant impact on the company's growth and success
Reporting Structure: This role reports directly to the CEO and works closely with the sales and product teams
Work Arrangement: Hybrid (2 in-office days per week, with the rest of the time working remotely)
Growth Opportunities:
- As Kota grows, there will be opportunities for the Growth Lead to expand their team and take on more responsibilities
- This role offers the chance to shape the company's go-to-market strategy and make a significant impact on its success
- Working at Kota provides exposure to a wide range of marketing disciplines and the chance to learn from a talented and experienced team
ASSUMPTION: The Growth Lead role at Kota offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success. The role provides exposure to a wide range of marketing disciplines and the chance to learn from a talented and experienced team.
🌍 Location & Work Environment
Office Type: Hybrid (2 in-office days per week, with the rest of the time working remotely)
Office Location(s): Dogpatch Labs, The CHQ, Custom House Quay, Dublin, D01 Y6H7, IE
Geographic Context:
- Dublin is the capital and largest city of Ireland, with a vibrant tech industry and a strong startup ecosystem
- The office is located in the heart of the city, with easy access to public transportation and amenities
- Dublin offers a high quality of life, with a rich cultural scene, beautiful parks, and a variety of housing options
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2 in-office days per week)
ASSUMPTION: Working at Kota's Dublin office offers a dynamic and collaborative work environment, with easy access to the city's amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, responsibilities, and company vision
- Skills assessment or case study to evaluate the candidate's strategic and executional capabilities
- Final interview with the hiring manager to discuss next steps and make a decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Executive presence and communication skills
- Ability to work collaboratively and build relationships with stakeholders
- Technical marketing skills, including digital growth channels and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to marketing strategy, execution, and optimization
- Showcase your ability to think commercially and focus on revenue, not just MQLs
- Demonstrate your cultural fit with Kota's mission and values
ATS Keywords: Growth marketing, demand generation, brand building, product positioning, digital marketing, SEO, analytics, team leadership, collaboration, data-driven decision making, A/B testing, customer messaging, pipeline management, GTM strategy, thought leadership
ASSUMPTION: Kota's hiring process is designed to assess the candidate's strategic and executional capabilities, as well as their cultural fit with the company's mission and values. The ideal candidate will have a strong background in digital growth channels and experience managing lean marketing teams in high-growth environments.
🛠️ Tools & Technologies
- HubSpot (CRM, marketing automation, and email marketing)
- Google Ads (paid acquisition)
- SEO tools (e.g., SEMrush, Ahrefs, or Moz)
- Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The ideal candidate will have experience with marketing automation, CRM, and analytics tools, as well as a strong foundation in digital growth channels.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Innovative: We embrace change and continuously seek new ways to improve
- Collaborative: We work together to achieve our goals and support each other's success
Work Style:
- Strategic and executional: We think big picture and also roll up our sleeves to get things done
- Data-driven: We make decisions based on data and analytics
- Adaptable: We embrace change and thrive in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of driving growth and revenue through marketing strategies?
- Are you comfortable working in a small-team, high-ownership environment and thinking strategically but executing tactically?
- Do you thrive at the intersection of brand, demand, and product marketing, and have a strong growth mindset?
ASSUMPTION: Kota values candidates who are customer-centric, innovative, collaborative, strategic and executional, data-driven, and adaptable. The ideal candidate will have a proven track record of driving growth and revenue through marketing strategies and be comfortable working in a small-team, high-ownership environment.
⚠️ Potential Challenges
- Kota is a young, fast-growing company, which can be unpredictable and challenging at times
- The role requires a strong background in digital growth channels and experience managing lean marketing teams in high-growth environments
- The ideal candidate will need to be comfortable with ambiguity and able to thrive in a dynamic, fast-paced environment
- The role may require occasional travel to industry events and conferences
ASSUMPTION: The ideal candidate will be comfortable with ambiguity and able to thrive in a dynamic, fast-paced environment. They will also be comfortable with occasional travel and have a strong background in digital growth channels and experience managing lean marketing teams in high-growth environments.
📈 Similar Roles Comparison
- This role is unique in its focus on architecting and executing the full-funnel marketing strategy for a benefits platform in the B2B SaaS space
- Similar roles may include Growth Marketing Manager, Demand Generation Manager, or Full-Stack Marketing Manager, but this role is distinguished by its focus on benefits and insurance, as well as its emphasis on strategic and executional capabilities
- Career paths for this role may include progression to a VP of Marketing or Chief Marketing Officer role, as well as opportunities to expand the team and take on more responsibilities
ASSUMPTION: This role is unique in its focus on architecting and executing the full-funnel marketing strategy for a benefits platform in the B2B SaaS space. The ideal candidate will have a strong background in digital growth channels and experience managing lean marketing teams in high-growth environments.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new benefits product offering
- Optimizing the marketing tech stack to improve data-driven decision-making and conversion rates
- Building and leading a high-performance marketing team to drive revenue and growth
ASSUMPTION: These sample projects are intended to illustrate the strategic and executional nature of the Growth Lead role at Kota. The ideal candidate will have experience with marketing automation, CRM, and analytics tools, as well as a strong foundation in digital growth channels.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into it?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach collaboration and communication between marketing, sales, and product teams?
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
ASSUMPTION: These key questions are designed to help the candidate understand the company's go-to-market strategy, growth and development opportunities, priorities, and challenges. The ideal candidate will be strategic and executional, with a strong growth mindset and a proven track record of driving growth and revenue through marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Kota's mission, values, and benefits platform, as well as the challenges facing the insurance and retirement industries
- Be ready to discuss your approach to marketing strategy, execution, and optimization, as well as your cultural fit with Kota's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
