Growth Lead - Moment by Cookpad

📌 Core Information

🔹 Job Title: Growth Lead - Moment by Cookpad

🔹 Company: Cookpad Ltd

🔹 Location: Bristol, City of, United Kingdom

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-21

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving overall growth strategy to scale Moment sales
• Leading performance marketing efforts across Meta, Google, and other platforms
• Optimizing CRM strategies for email and push notifications to engage users and reduce churn
• Collaborating cross-functionally with product and other teams to improve customer experience and retention
• Building and leading a growth function from scratch, hiring and mentoring team members

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making and experimentation.

📋 Key Responsibilities

✅ Growth Strategy & Execution: Own and lead the growth strategy for scaling Moment subscriptions, covering all stages of the growth loop: acquisition, activation, retention, referral, and revenue. Set the direction for performance marketing and CRM, ensuring alignment with overall business goals. Begin to build out a growth function underneath you as the levers start delivering, you will be responsible for building out the function in each lever, hiring to continue scaling.

✅ Performance Marketing & CRM: Lead day-to-day performance marketing efforts, including campaign execution and scaling across Meta and Google. Develop and implement the performance marketing strategy to access new audiences, categories, demographics, and territories. Drive the email and push notification strategy, optimizing lifecycle campaigns to engage users, reduce churn, and increase lifetime value. Manage welcome journeys, winbacks, and re-engagement efforts to drive both acquisition and repeat engagement, retention, and lifetime value.

✅ Cross-Functional Collaboration: Collaborate with the product team to ensure smooth onboarding experiences, optimize conversion funnels, and identify opportunities to improve customer retention through product enhancements. Communicate growth insights, data, and results to senior leadership, providing strategic recommendations based on key metrics and growth trends.

✅ Data-Driven Growth & Optimization: Build the growth model for Moment, identifying rate-limiting bottlenecks to be addressed. Analyze key performance metrics (CPI, CAC, LTV, engagement rates) to guide decision-making, ensuring that growth strategies are continuously optimized based on data insights. Lead A/B testing initiatives and experimentation roadmaps across landing pages, user funnels, and campaigns to drive conversion rate optimization (CRO). Develop messaging and creative tests to reach and convert the right audiences, as well as tactical optimizations to make our channels work harder for us. Develop and monitor dashboards to track growth KPIs and report regularly on the progress of acquisition, activation, and retention efforts.

✅ Holistic Growth Leadership: Oversee and guide the entire growth loop—from customer acquisition through to retention and referral, ensuring a cohesive and effective strategy across all touchpoints. Ensure that all efforts (paid, organic, CRM, CRO) are aligned to deliver consistent, efficient, and impactful growth across Mob’s platforms. Lead new channel exploration and testing to unlock additional growth opportunities and refine the overall growth strategy.

ASSUMPTION: This role requires a strong understanding of various growth channels, a data-driven mindset, and the ability to balance both strategic thinking and day-to-day execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of proven experience in growth marketing roles, with a proven track record of success in user acquisition and retention in a direct-to-consumer (D2C) environment (preferably with physical subscription products).

Required Skills:

• Expertise in performance marketing (paid social, paid search, display), with hands-on experience running campaigns on platforms such as Meta, Google, TikTok, and others.
• Strong experience with Klaviyo and a deep understanding of lifecycle marketing, segmentation, and customer retention strategies.
• Data-driven decision making and A/B testing experience.
• Highly collaborative and able to work effectively in a fast-paced, dynamic environment.
• Understanding of how paid traffic and organic traffic work together to drive the business forward and understanding of performance marketing attribution.

Preferred Skills:

• Entrepreneurial background.
• High exposure to executive teams.

ASSUMPTION: Candidates with a strong background in growth marketing, a data-driven mindset, and experience in a D2C environment are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on experience and industry standards for a Growth Lead role in the UK)

Benefits:

• Competitive remuneration
• The chance to work in a fast-paced, highly ambitious team using cutting edge technologies
• International focus

Working Hours: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Lead role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cookpad operates in the IT Services and IT Consulting industry, with a focus on building a community platform dedicated to everyday home cooking and a sustainable future.

Company Size: Cookpad has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and impact.

Founded: Cookpad was founded in 1997 and has since grown into a global tech company with a presence in multiple countries.

Company Description:

• Cookpad is a tech company working to make everyday cooking fun because it believes that cooking is the key to a happier and healthier life for people, communities, and the planet.
• The company's mission is to connect home cooks all over the world and empower them to help each other to cook by sharing recipes, tips, and experiences.
• Cookpad's team consists of over 100 product managers, designers, and engineers who are deeply committed to their work and have a lot of fun doing it.

Company Specialties:

• internet
• social impact
• startup
• cooking
• machine learning
• ruby on rails
• iOS
• android
• UX
• design
• food tech
• tech for good
• and mission-driven

Company Website: careers.cookpad.com

ASSUMPTION: Cookpad's mission and values make it an attractive place for candidates who are passionate about cooking, technology, and making a positive impact on the world.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in growth marketing.

Reporting Structure: The Growth Lead will report directly to the CEO and work closely with other senior leadership team members.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The company is open to flexible working arrangements.

Growth Opportunities:

• As the first growth hire, there is significant potential for career growth and development within this role.
• The successful candidate will have the opportunity to build and lead a growth function from scratch, hiring and mentoring team members.
• Cookpad's global presence and focus on international expansion offer opportunities for candidates interested in working on a global scale.

ASSUMPTION: This role provides excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Cookpad's global headquarters is based in Bristol, with additional offices in Japan, Indonesia, Lebanon, Spain, India, Taiwan, and Hungary.

Office Location(s): 1 Broad Plain, Bristol, Avon BS2 0JP, GB

Geographic Context:

• Bristol is a vibrant city in South West England, known for its rich history, cultural attractions, and thriving food scene.
• The city is home to a diverse range of industries, including aerospace, creative media, and technology.
• Bristol offers a high quality of life, with affordable housing, excellent schools, and a strong sense of community.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible working arrangements available.

ASSUMPTION: Bristol offers a unique blend of urban and rural living, with easy access to the countryside and the coast. The city's vibrant culture and diverse industries make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study
• Final round interview with the hiring manager and other team members

Key Assessment Areas:

• Growth strategy and execution
• Performance marketing and CRM expertise
• Data-driven decision making and A/B testing
• Cross-functional collaboration and communication skills
• Leadership and team-building abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to growth strategy, performance marketing, and data-driven decision making in the interview.
• Demonstrate your ability to work collaboratively and lead a team in a dynamic, fast-paced environment.
• Showcase your understanding of Cookpad's mission and values, and how you align with the company's culture.

ATS Keywords: Growth strategy, performance marketing, CRM, data-driven, A/B testing, user acquisition, retention, cross-functional collaboration, leadership, team-building, growth marketing, direct-to-consumer, D2C, hybrid role, remote work, on-site work, Bristol, UK

ASSUMPTION: Cookpad's interview process is designed to assess candidates' skills and cultural fit for the role and the company. The process may vary depending on the specific needs of the team and the candidate's background.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Klaviyo
• Google Analytics
• Mixpanel
• Asana
• Slack

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the successful candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Do what it takes
• Have fun doing it
• Respect and cherish the difference of each culture
• View life as a scarce resource
• Only passionate and purposeful people create a lasting positive change

Work Style:

• Cookpad values a high level of autonomy and strategic thinking in its team members.
• The company encourages a data-driven mindset and experimentation in all aspects of its work.
• Cookpad's team is deeply committed to its work and has a lot of fun doing it, with a strong emphasis on collaboration and open communication.

Self-Assessment Questions:

• Do you feel comfortable operating with a high degree of autonomy and making data-driven decisions in a fast-paced environment?
• Are you passionate about Cookpad's mission and values, and do you see yourself aligning with the company's culture?
• Do you have experience working in a hybrid or remote work environment, and are you comfortable balancing remote and on-site work?

ASSUMPTION: Cookpad's culture is unique, with a strong emphasis on autonomy, data-driven decision making, and collaboration. Candidates who are a strong cultural fit will thrive in this environment.

⚠️ Potential Challenges

• The role requires a high level of autonomy and strategic thinking, which may be challenging for candidates who prefer a more structured or guided work environment.
• The role involves leading a growth function from scratch, which may present challenges in terms of building and managing a team, as well as navigating organizational politics and resource allocation.
• The role requires a strong understanding of various growth channels and a data-driven mindset, which may be challenging for candidates who are less experienced in growth marketing or data analysis.
• The role is based in Bristol, which may present challenges for candidates who prefer to live and work in a larger city or a different geographic region.

ASSUMPTION: These challenges can be overcome with the right candidate, who is well-suited to the role's requirements and has a strong desire to succeed in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in that it is the first growth hire at Cookpad, with a high degree of autonomy and strategic responsibility.
• Compared to similar roles in the industry, this role offers a unique opportunity to build and lead a growth function from scratch, with a significant impact on the company's success.
• Career paths for this role may include progression into a more senior leadership position within the growth function or transitioning into a broader marketing or general management role within the company.

ASSUMPTION: This role is distinct from other growth marketing roles in the industry, offering a unique blend of autonomy, strategic responsibility, and the opportunity to make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for scaling Moment subscriptions, including performance marketing, CRM, and cross-functional collaboration initiatives.
• Optimizing user onboarding and retention through product enhancements and targeted campaigns, resulting in a significant increase in lifetime value and reduced churn.
• Expanding Moment's reach into new territories and user segments through targeted marketing campaigns and strategic partnerships.

ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate will be expected to lead and contribute to in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to growth strategy and execution, and how this role fits into that approach?
• How does the company support and empower its team members to work autonomously and make data-driven decisions?
• Can you provide an example of a successful growth initiative led by the company, and how the team approached it?
• How does the company foster a culture of collaboration and open communication, particularly in a hybrid or remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will the company support the successful candidate in achieving these goals?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's approach to growth, and the cultural fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth strategy, performance marketing, and data-driven decision making.
• Prepare for your interview by researching Cookpad's mission, values, and culture, and be ready to discuss your approach to growth strategy and execution in a dynamic, fast-paced environment.
• If you are selected for a final round interview, be prepared to present a growth strategy or case study that demonstrates your ability to lead a growth function from scratch and drive meaningful results.
• Follow up with the hiring manager within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.