Growth Lead - Paid Social

📌 Core Information

🔹 Job Title: Growth Lead - Paid Social

🔹 Company: Atticus

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Growing client acquisition through innovative marketing strategies
• Managing and optimizing paid social media campaigns
• Collaborating with cross-functional teams to tailor product experience
• Developing partnerships to expand Atticus' reach

ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong communication skills to succeed in a fast-paced, growing startup environment.

📋 Key Responsibilities

✅ Launch and monitor new marketing campaigns on paid social channels

✅ Partner with Creative to drive the paid social creative process

✅ Leverage contractors or creative agencies to augment internal capabilities

✅ Work with Product and Engineering teams to tailor client product experience

✅ Help create the strategy for growing Atticus' client acquisition machine

ASSUMPTION: This role involves a mix of hands-on execution and strategic planning, with a strong focus on data analysis and interpretation to drive decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital advertising, growth marketing, or a related role

Required Skills:

• Proven track record in managing and optimizing paid social media campaigns
• Strong quantitative analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to thrive in ambiguous environments and adapt to change

Preferred Skills:

• Experience using Looker, SQL, Google Analytics, and Google Tag Manager
• Experience using Google and Meta Ads
• Experience designing and producing digital ads

ASSUMPTION: Candidates with experience in a top digital advertising agency or growth-marketing organization are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $130,000 - $155,000 per year (USD) + equity

Benefits:

• Medical and dental insurance with 100% of employee premiums covered
• 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year)
• Free membership to OneMedical
• $600/year reimbursable stipend for internet service
• $1,000 reimbursable stipend for education and training outside of work
• Up to $1,200/year student loan repayment assistance
• 401(k) and optional HSA/FSA

Working Hours: Full-time, flexible hours with a focus on results and productivity

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in remote, startup environments. Final compensation will be determined based on the candidate's experience, skills, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Tech & Benefits

Company Size: Small (11-50 employees) - Offers a close-knit team and opportunities for significant impact

Founded: 2019 - Atticus is a young, rapidly growing startup with a strong mission

Company Description:

• Atticus is a leading platform connecting people with disabilities to government benefits and helping victims of accidents, misconduct, and violence get compensation from insurance.
• The company has helped over 110,000 people and raised over $100 million in funding.
• Atticus is a certified B Corporation, prioritizing social impact and sustainability.

Company Specialties:

• Government Benefits Access
• Insurance Compensation
• Legal Marketing Innovation

Company Website: http://www.weareatticus.com

ASSUMPTION: Atticus is a mission-driven company focused on helping people in need, which may appeal to candidates seeking a purpose-driven work environment.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and mentorship within a fast-growing startup

Reporting Structure: The Growth Lead will report directly to the Head of Growth and work closely with cross-functional teams, including Product, Engineering, and Creative.

Work Arrangement: Fully Remote - Atticus offers flexibility and remote work options, with occasional in-person gatherings for team building and collaboration.

Growth Opportunities:

• As Atticus scales, there will be opportunities for the Growth Lead to take on more responsibility and grow within the organization.
• This role offers the chance to work closely with senior leadership and gain valuable experience in a fast-paced, growing startup environment.

ASSUMPTION: The Growth Lead role is ideal for candidates seeking a challenging, high-impact position in a mission-driven startup with significant growth potential.

🌍 Location & Work Environment

Office Type: Fully Remote - Atticus offers a flexible, remote work environment with occasional in-person gatherings.

Office Location(s): San Diego, CA & Raleigh, NC - Atticus has offices in both locations, but this role can be performed remotely from anywhere in the United States.

Geographic Context:

• Atticus operates nationally across the United States and Canada, with a strong focus on helping people in need.
• The company offers remote work options, allowing employees to live and work from various locations within the United States.

Work Schedule: Flexible - Atticus prioritizes results and productivity, offering flexible work hours to accommodate individual needs and preferences.

ASSUMPTION: The fully remote work environment may appeal to candidates seeking a flexible, work-from-home arrangement with occasional in-person collaboration opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager
• Technical assessment or case study presentation
• Final interview with senior leadership or a panel of team members
• Background check and reference verification

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Collaboration and communication skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Highlight your experience with paid social media campaigns and data-driven decision-making.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and collaboration abilities.

ATS Keywords: Paid Social, Growth Marketing, Campaign Management, Data Analysis, Digital Marketing, Client Acquisition, Partnership Development, Product Experience Tailoring

ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's data analysis, campaign management, and strategic thinking skills.

🛠️ Tools & Technologies

• Looker
• SQL
• Google Analytics
• Google Tag Manager
• Google Ads
• Meta Ads
• Adobe Creative Suite (optional)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates should have a strong willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven - Atticus prioritizes helping people in need and making a positive impact.
• Collaborative - The company fosters a close-knit, team-oriented work environment.
• Innovative - Atticus encourages creativity and continuous learning to stay ahead in the competitive legal marketing space.

Work Style:

• Flexible - Atticus offers remote work options and prioritizes results and productivity over strict hours.
• Data-driven - The company makes decisions based on data analysis and interpretation.
• Adaptable - Atticus operates in a fast-paced, growing startup environment that requires employees to be comfortable with change and ambiguity.

Self-Assessment Questions:

• Do you share Atticus' commitment to helping people in need and making a positive impact?
• Are you comfortable working remotely and managing your time effectively in a flexible work environment?
• Do you thrive in ambiguous environments and enjoy the challenge of adapting to change?

ASSUMPTION: Candidates who align with Atticus' mission, values, and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities in a fast-paced, growing startup environment
• Adapting to changes in the legal marketing landscape and regulatory requirements
• Balancing strategic planning and hands-on execution in a dynamic role
• Working remotely and maintaining productivity in a flexible work environment

ASSUMPTION: The Growth Lead role presents unique challenges that require strong time management, adaptability, and strategic thinking skills to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth Lead role at Atticus requires a strong focus on data analysis and interpretation to drive decision-making.
• This role offers a unique blend of strategic planning, hands-on execution, and partnership development in the competitive legal marketing space.
• As a mid-level role in a fast-growing startup, the Growth Lead position offers opportunities for growth and mentorship within the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences before applying.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive client acquisition in a specific target demographic
• Analyzing campaign performance data to optimize ad spend and improve ROI
• Collaborating with the Creative team to design and produce digital ads for paid social media campaigns
• Working with Product and Engineering teams to tailor the client product experience for specific audience segments

ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities the Growth Lead may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Growth Lead at Atticus?
• How does Atticus support the professional development and growth of its employees?
• What are the biggest challenges facing the Growth team at Atticus, and how can this role help address them?
• How does Atticus measure the success of its paid social media campaigns, and what KPIs are most important?
• What opportunities are there for growth and advancement within the Growth team and Atticus as a whole?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your fit with the company and team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and collaboration abilities.
• If selected for an interview, be prepared to discuss your experience with paid social media campaigns, data analysis, and strategic thinking.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.