📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: Globe Group
🔹 Location: 15F The Globe Tower, Philippines
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving sustainable user growth across acquisition, engagement, retention, and monetization
- Designing user experiences that shape behavior and create lasting digital habits
- Developing and executing acquisition strategies across digital channels
- Leading onboarding and activation initiatives to deliver early product value
- Partnering with cross-functional teams to design seamless user journeys
- Building re-engagement programs and churn-prevention strategies
- Identifying and scaling monetization opportunities
- Running continuous experiments to validate ideas and scale what works
ASSUMPTION: This role requires a strong background in strategy, creativity, experimentation, and user empathy, with a passion for building growth that lasts. Experience in data-informed decision-making and user behavior analysis is essential.
📋 Key Responsibilities
✅ Drive sustainable user growth across acquisition, engagement, retention, and monetization by designing experiences that shape behavior and create lasting digital habits.
✅ Develop and execute acquisition strategies across digital, owned, and partner channels—targeting high-potential segments and aligning with brand and performance efforts.
✅ Lead onboarding and activation initiatives to deliver early product value, reduce drop-offs, and foster repeat usage across GlobeOne, GOMO apps.
✅ Partner with cross-functional teams to design seamless user journeys and habit-forming loops that deepen engagement and retention.
✅ Build re-engagement programs and churn-prevention strategies grounded in behavioral insights and lifecycle moments.
✅ Identify and scale monetization opportunities, collaborating with internal and external partners to launch value-driven bundles, offers, and upsell flows.
✅ Run continuous experiments across the customer journey, using data to inform hypotheses, validate ideas, and scale what works.
✅ Leverage data and insights to translate user behavior into actionable strategies, working closely with data, product, and marketing teams to deliver real value.
ASSUMPTION: This role involves a high degree of collaboration and cross-functional work, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Statistics, or a related field. Master's degree in a relevant field is a plus.
Experience: 2-5 years of experience in growth management, user acquisition, or a related role. Proven track record of driving user growth and engagement.
Required Skills:
- Proven experience in data analysis and user behavior analysis
- Strong strategic thinking and planning skills
- Excellent communication and presentation skills
- Ability to work cross-functionally and collaborate with diverse teams
- Familiarity with A/B testing and experiment design
- Experience with marketing automation tools and analytics platforms
- Knowledge of the telecommunications industry is a plus
Preferred Skills:
- Experience with SQL or other database languages
- Fluency in Filipino (Tagalog) is a plus
ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 1,200,000 per year (based on experience and market rates for mid-senior level roles in the Philippines)
Benefits:
- Health and dental insurance
- Retirement plan
- Employee discounts on Globe products and services
- Training and development opportunities
Working Hours: Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the Philippines. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Globe is a leading full-service telecommunications company in the Philippines, offering mobile, fixed, broadband, data connectivity, internet, and managed services.
Company Size: 5,001-10,000 employees. As a large company, Globe offers a wide range of opportunities for career growth and development.
Founded: Globe was founded in 1999 and has since grown to become one of the leading telecommunications companies in the Philippines.
Company Description:
- Globe is committed to implementing universal sustainability principles and has become a signatory to the United Nations Global Compact.
- The company's mission is to create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
- Globe's values include putting customers first, valuing people, acting with integrity, caring like an owner, keeping things simple, and moving fast while being better every day.
Company Specialties:
- Telecommunications
- Digital transformation
- Digital inclusion
- Fintech
- Startups
- Telemedicine
- Sustainability and ESG
Company Website: Globe Website
ASSUMPTION: Globe's commitment to sustainability and social responsibility is an essential aspect of its corporate culture and may impact the company's approach to growth and user engagement.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for candidates with 2-5 years of experience in growth management or a related field.
Reporting Structure: The Growth Manager will report directly to the Head of Growth and work closely with cross-functional teams, including product, marketing, data, and engineering.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include up to 2-3 days of remote work per week.
Growth Opportunities:
- Potential career progression into senior leadership roles within the growth team or related functions.
- Opportunities to work on high-impact projects and drive significant user growth and engagement.
- Training and development opportunities to build skills and advance one's career within the company.
ASSUMPTION: As a large company, Globe offers numerous opportunities for career growth and development. However, candidates should be prepared to compete with other talented individuals for these opportunities.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities and amenities.
Office Location(s): 15F The Globe Tower, 32nd St, Taguig City, National Capital Region, Philippines
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and a diverse range of landscapes and cultures.
- Taguig City is a highly urbanized city in the National Capital Region, known for its modern infrastructure, bustling business districts, and vibrant nightlife.
- The Globe Tower is a prominent landmark in Bonifacio Global City, a central business district in Taguig City, offering easy access to public transportation, shopping, dining, and entertainment options.
Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for remote work as needed. The work schedule may vary depending on project requirements and team needs.
ASSUMPTION: The work environment at Globe is dynamic and fast-paced, with a strong focus on collaboration, innovation, and continuous improvement. Candidates should be comfortable working in a high-energy, results-driven environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the cross-functional team
- Final interview with the Head of Growth
- Background check and offer extension
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and planning
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural fit and alignment with Globe's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past growth strategies, experiments, and their outcomes to demonstrate your expertise during the interview.
- Research Globe's mission, values, and recent initiatives to show your enthusiasm for the company and its goals.
ATS Keywords: Growth management, user acquisition, user engagement, retention strategies, monetization, cross-functional collaboration, user experience design, behavioral insights, experimentation, digital marketing, onboarding, activation, churn prevention, customer journey, value proposition, strategic planning
ASSUMPTION: As a large company with a structured hiring process, Globe may use Applicant Tracking Systems (ATS) to screen and manage applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standard practices. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Valuing people and together making a difference
- Acting with integrity
- Caring like an owner
- Keeping things simple
- Moving fast and being better every day
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and experimental
- Agile and adaptable
- Customer-focused and user-centric
Self-Assessment Questions:
- How do you embody Globe's values in your daily work?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome?
- How do you approach experimentation and learning from failure in your work?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Globe. Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Managing multiple projects and priorities simultaneously
- Collaborating with diverse teams with varying levels of experience and expertise
- Adapting to changes in the market, user behavior, and company priorities
- Balancing the need for data-driven decision-making with the need for quick action and innovation
ASSUMPTION: The potential challenges listed above are common in growth management roles and may vary depending on the specific context and priorities of the company and team.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Manager role at Globe is highly focused on data-driven decision-making and experimentation.
- This role requires a strong background in user behavior analysis and a deep understanding of customer journeys and lifecycle moments.
- Career progression in this role may lead to senior leadership positions within the growth team or related functions, such as Head of Growth or Chief Growth Officer.
ASSUMPTION: The specific responsibilities, requirements, and career progression opportunities for this role may vary depending on the company's size, industry, and growth stage.
📝 Sample Projects
- Developing and executing a user acquisition campaign targeting high-potential segments, resulting in a 20% increase in new user sign-ups
- Designing and implementing an onboarding flow that reduced user drop-offs by 15% and improved activation rates by 25%
- Identifying and scaling a monetization opportunity that generated an additional PHP 50 million in revenue within the first six months of launch
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives and outcomes expected in this role. Actual projects may vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current user acquisition and retention strategies, and how this role will contribute to their evolution?
- How does the growth team collaborate with other departments, such as product, marketing, and data, to drive user growth and engagement?
- What are the most significant challenges facing the growth team in the next 6-12 months, and how can this role help address them?
- How does Globe support the professional development and growth of its employees, particularly in the growth team?
- What are the key performance indicators (KPIs) and metrics used to measure the success of user acquisition, engagement, retention, and monetization strategies?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company's priorities. Candidates should tailor their questions to the specific context and their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Globe Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided above
- Prepare examples of your past growth strategies, experiments, and their outcomes to demonstrate your expertise during the interview
- Research Globe's mission, values, and recent initiatives to show your enthusiasm for the company and its goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
