Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: Tangelo Games

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-Time

🔹 Category: Computer Games

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote across Spain, Hybrid in Barcelona HQ)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven user acquisition strategies across multiple channels
• Managing and optimizing performance marketing campaigns to maximize ROAS
• Conducting A/B testing to improve conversion rates and app store assets
• Collaborating with cross-functional teams to enhance campaign efficiency and scalability
• Staying up-to-date with industry trends and best practices in mobile growth, ASO, and paid acquisition

ASSUMPTION: This role requires a strong background in user acquisition and ASO, with a proven track record in managing digital media budgets and achieving key performance targets.

📋 Key Responsibilities

✅ Develop and execute data-driven user acquisition strategies across multiple channels (paid, organic, referral, etc.)

✅ Manage and optimize performance marketing campaigns (Meta, Google Ads, TikTok, ASA, DSPs) to maximize ROAS

✅ Conduct A/B testing on creatives, ad copy, and landing pages to improve conversion rates

✅ Own the ASO strategy, including keyword optimization, metadata updates, and A/B testing of app store assets

✅ Monitor and analyze key UA & ASO performance metrics (CPI, LTV, CVR, retention, downloads, organic uplift)

✅ Collaborate with the Art Team to create engaging ad creatives and app store assets

✅ Work closely with BI/data teams to develop dashboards, reports, and insights to inform decision-making

✅ Implement automation tools and processes to enhance campaign efficiency and scalability

✅ Stay up to date with the latest trends, tools, and best practices in mobile growth, ASO, and paid acquisition

✅ Conduct competitive research and market analysis to identify new growth opportunities

✅ Manage relationships with ad networks, agencies, and other UA/ASO partners

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of hands-on experience managing user acquisition campaigns across Facebook, Google Ads, or other major ad networks, preferably in the gaming industry

Required Skills:

• Proven track record in managing digital media budgets and achieving key performance targets
• Expertise in app install campaigns and performance measurement tools such as AppsFlyer, Adjust, or Google Analytics
• Familiarity with Tableau for data visualization and reporting
• Good level of English for effective communication; Spanish is a plus

Preferred Skills:

• Experience with AdMon
• Familiarity with Apple's Search Ads and Google Play's promotional strategies

ASSUMPTION: Candidates with experience in the gaming industry and a strong understanding of mobile growth strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level growth manager in Barcelona)

Benefits:

• Flexible schedule to support work-life balance
• Annual training budget for professional development
• Diverse and inclusive team culture
• Team-building events and activities
• Well-equipped HQ with stocked kitchen, beer tap, ping pong table, and e-scooter parking
• Paid birthday leave

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level growth manager in Barcelona. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games, with a focus on social casino, online bingo, and card games

Company Size: 51-200 employees, with a dynamic and collaborative work environment

Founded: 2016, with a mission to make a positive impact on people's lives worldwide through gaming

Company Description:

• Tangelo Games is a team of passionate gamers and developers dedicated to creating connections through multiplayer gaming and a great workplace culture
• Certified as a Best Place to Work, Tangelo Games prioritizes community, engagement, and fun in both its games and company culture
• The company offers a range of games, including multiplayer gaming community 'Mundigames'

Company Specialties:

• Social casino games
• Online bingo
• Card games

Company Website: http://www.tangelogames.com

ASSUMPTION: Tangelo Games is committed to creating a positive impact on people's lives through gaming and fostering a great workplace culture.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: Reports directly to the Marketing Director, with opportunities to collaborate with cross-functional teams

Work Arrangement: Hybrid (Remote across Spain, Hybrid in Barcelona HQ), with flexible scheduling options

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on multiple games and projects within the company's portfolio
• Chance to develop skills in areas such as team management, strategy, and data analysis

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the company.

🌍 Location & Work Environment

Office Type: Modern, well-equipped HQ with a stocked kitchen, beer tap, ping pong table, and e-scooter parking

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a thriving gaming industry
• The city offers a high quality of life, with a rich cultural scene, beautiful beaches, and a mild Mediterranean climate
• Barcelona is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work remotely across Spain or on-site in the Barcelona HQ.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening with the HR team
• Technical interview with the Marketing Director
• Final interview with the Marketing Director and/or other team members

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in user acquisition and ASO
• Include specific examples of successful campaigns and their impact on key performance metrics
• Tailor your resume and cover letter to emphasize your fit for this role and company culture

ATS Keywords: User Acquisition, Performance Marketing, A/B Testing, App Store Optimization, Keyword Optimization, Data Analysis, Campaign Management, Digital Media Budgets, Conversion Rate Optimization, Market Analysis, Ad Networks, Creative Collaboration, Automation Tools, Mobile Growth, Competitive Research, Reporting

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• TikTok Ads
• AppsFlyer, Adjust, or Google Analytics
• Tableau
• AdMon (if applicable)

ASSUMPTION: The candidate should have experience with relevant tools and technologies for user acquisition and ASO, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Put community first
• Own the game
• Challenge is in our DNA
• We play as a team
• Think long-term

Work Style:

• Collaborative and data-driven
• Adaptable and responsive to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you prioritize community and engagement in your work?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you have a proven track record of driving results through data-driven decision-making?

ASSUMPTION: Candidates who align with Tangelo Games' company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple user acquisition channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in mobile growth, ASO, and paid acquisition
• Collaborating effectively with cross-functional teams to enhance campaign efficiency and scalability
• Working in a fast-paced, dynamic environment with shifting priorities and deadlines

ASSUMPTION: The right candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique to Tangelo Games, with a focus on user acquisition and ASO for social casino, online bingo, and card games
• Compared to other growth manager roles in the gaming industry, this position offers a unique opportunity to work on multiple games and projects within the company's portfolio
• Career progression in this role may include opportunities to move into leadership positions as the company expands

ASSUMPTION: This role offers unique opportunities for growth and professional development within the gaming industry.

📝 Sample Projects

• Developing and executing a successful user acquisition campaign for a new social casino game launch
• Conducting A/B testing to optimize app store assets and improve conversion rates for an online bingo game
• Analyzing key performance metrics to identify trends and optimize marketing spend across multiple channels

ASSUMPTION: The candidate should have experience with relevant projects that demonstrate their skills in user acquisition, ASO, and data analysis.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the user acquisition team currently, and how can this role help address them?
• How does this role collaborate with other teams within the company, such as product, design, and data?
• What opportunities are there for growth and professional development within this role and the company?
• How does Tangelo Games support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful user acquisition campaigns and their impact on key performance metrics
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.