📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: Sotheby's
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Art & Luxury
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading performance marketing efforts to drive audience growth for Sotheby’s, with a focus on the Asia region.
- Developing and executing multi-channel paid media strategies to acquire, engage, and retain customers.
- Collaborating cross-functionally to support broader growth initiatives, including CRM, SEO, UX, and AI-related projects.
- Adapting global marketing playbooks to local market dynamics and unlocking growth through data, innovation, and deep platform expertise.
ASSUMPTION: This role requires a strong understanding of the Chinese digital ecosystem and fluency in Chinese (Mandarin or Cantonese) due to the focus on the Asia region.
📋 Key Responsibilities
✅ Develop and execute multi-channel paid media strategies to grow Sotheby’s audience in Asia, driving customer acquisition, engagement, and retention.
✅ Own campaign planning and performance across Google, Meta, Baidu, WeChat, Douyin/RED, and other high-impact platforms, operating at an agency-level of execution and fluency.
✅ Adapt Sotheby’s global marketing approach to regional dynamics, ensuring creative and targeting strategies resonate locally.
✅ Leverage advanced analytics and Excel to track, analyze, and forecast marketing performance, translating data into actionable insight and projections.
✅ Build models and dashboards that measure performance, identify trends, and guide decision-making.
✅ Run A/B tests across creative, audiences, and landing experiences to continuously improve ROI.
✅ Act as the key growth partner to Specialist teams across art and luxury, working closely with Product & Tech, Creative, Social, and CRM to bridge strategic and operational goals.
✅ Support cross-channel projects including SEO enhancements, AI experimentation, and UX improvements.
✅ Stay ahead of platform trends, regional user behavior, and emerging tools to identify acquisition opportunities, particularly across China and wider Asia.
✅ Test and implement innovative tactics to drive qualified traffic and unlock new audiences across the region.
ASSUMPTION: This role may require occasional travel to Asia to better understand the market and collaborate with local teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
Experience: 5-10 years of experience in a performance marketing or media agency environment, with a strong grasp of cross-channel campaign execution and direct experience managing marketing programs in Asia.
Required Skills:
- Fluency in both English and Chinese (written and spoken)
- Advanced Excel skills, including building forecasts, analyzing trends, and modeling performance scenarios
- Demonstrated success managing media budgets and optimizing campaigns toward acquisition and ROI goals
- Proven ability to collaborate with cross-functional teams across creative, product, data, and regional business units
Preferred Skills:
- Experience with Adobe Analytics, Tableau, and Facebook Business Manager
- Knowledge of AI and machine learning tools
ASSUMPTION: While not explicitly stated, proficiency in Google Ads, Meta Ads, Baidu, Weibo, and WeChat is highly preferred due to the role's focus on paid media in Asia.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year. This range is based on the provided salary information and industry standards for a Growth Manager role with 5-10 years of experience in the Art & Luxury sector in New York.
Benefits:
- Discretionary Bonus
- Competitive Benefits Package
Working Hours: Full-time, typically 40 hours per week. However, the role may require additional hours during peak periods or when working on cross-functional projects.
ASSUMPTION: The provided salary range may vary depending on the candidate's specific skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Art & Luxury. Sotheby's is a global leader in the auction market, specializing in the sale of fine art, jewelry, real estate, and collectibles.
Company Size: 1,001-5,000 employees. This size allows for a structured work environment with ample opportunities for collaboration and growth.
Founded: 1744. Sotheby's has a rich history and extensive global network, providing a stable and established platform for employees.
Company Description:
- Sotheby's is the world’s premier destination for art and luxury, promoting access to and ownership of exceptional objects through auctions and buy-now channels.
- The company's trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories.
- Sotheby's is committed to making its industries more inclusive, sustainable, and collaborative.
Company Specialties:
- Art (Contemporary, Modern, Impressionist, Old Masters)
- Luxury (Jewelry, Watches, Wine & Spirits, Design)
- Collectibles (Chinese Works of Art, Collectible Cars, Real Estate)
Company Website: http://www.sothebys.com
ASSUMPTION: Sotheby's is a well-established company with a strong global presence, offering employees a unique opportunity to work in the art and luxury market.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in performance marketing and cross-functional collaboration.
Reporting Structure: The Growth Manager will report directly to the Head of Marketing or a similar role and will work closely with various teams, including Product & Tech, Creative, Social, and CRM.
Work Arrangement: On-site, with occasional travel to Asia required.
Growth Opportunities:
- Advancement within the Marketing department or related fields, such as becoming a Marketing Director or taking on a more senior role.
- Expanding expertise in the art and luxury market, leading to increased responsibility and influence within the company.
- Potential opportunities to work on high-profile auctions and events, gaining valuable experience and exposure.
ASSUMPTION: Given Sotheby's global presence and diverse range of specialties, there are numerous opportunities for growth and career development within the company.
🌍 Location & Work Environment
Office Type: Sotheby's New York headquarters is a modern, professional environment with a focus on collaboration and innovation.
Office Location(s): 1334 York Ave, New York, New York 10021, US
Geographic Context:
- New York is a major global hub for art, culture, and finance, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of neighborhoods and cultural experiences, allowing employees to find a living situation that suits their preferences.
- New York has a competitive job market, with many opportunities for professionals in various industries.
Work Schedule: The role follows a standard full-time work schedule, with additional hours required during peak periods or when working on cross-functional projects.
ASSUMPTION: While the role is on-site, the company may offer flexible work arrangements, such as working from home occasionally, depending on the employee's specific needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Data analysis and problem-solving abilities
- Cultural fit and alignment with Sotheby's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in performance marketing and cross-functional collaboration.
- Demonstrate your understanding of the Chinese digital ecosystem and your fluency in Chinese (Mandarin or Cantonese) through your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview, showcasing your ability to drive audience growth and optimize ROI.
ATS Keywords: Performance Marketing, Audience Growth, Paid Media Strategy, Campaign Planning, Data Analysis, Cross-Functional Collaboration, SEO, UX, AI, Chinese Digital Ecosystem, Google Ads, Meta Ads, Baidu, WeChat, Douyin
ASSUMPTION: Sotheby's uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Baidu
- WeChat
- Douyin/RED
- Adobe Analytics
- Tableau
- Facebook Business Manager
- Excel
- AI and machine learning tools (as needed)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Sotheby's continues to invest in and adopt new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Expertise and Passion
- Collaboration and Teamwork
- Innovation and Creativity
- Integrity and Respect
- Diversity and Inclusion
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated expertise and passion for performance marketing in your previous roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive audience growth and optimize ROI?
- How do you stay up-to-date with platform trends and emerging tools in the Chinese digital ecosystem?
ASSUMPTION: Sotheby's values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and commitment to fostering a positive work culture will be highly sought after.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Adapting global marketing playbooks to local market dynamics, necessitating a deep understanding of regional user behavior and cultural nuances.
- Working with cross-functional teams, which may require navigating different priorities, communication styles, and time zones.
- Occasional travel to Asia, which may disrupt personal schedules and require adjustments to work-life balance.
ASSUMPTION: These challenges can be mitigated through strong communication, effective time management, and a proactive approach to collaboration and problem-solving.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on paid media strategy and audience growth, requiring a strong analytical mindset and deep platform expertise.
- In the art and luxury market, this role is unique in its emphasis on the Asia region, necessitating fluency in Chinese (Mandarin or Cantonese) and a strong understanding of the Chinese digital ecosystem.
- Career paths for this role may include progression to a Senior Growth Manager or Marketing Director position, with potential opportunities to specialize in a specific market or category within Sotheby's.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on paid media strategy and audience growth in the Asia region sets it apart and presents a distinct set of opportunities and challenges.
📝 Sample Projects
- Developing and executing a multi-channel paid media campaign to drive audience growth for a high-profile art auction, targeting Chinese-speaking users in Asia.
- Analyzing and optimizing the performance of Sotheby's existing paid media campaigns, identifying trends and opportunities for improvement.
- Collaborating with the Product & Tech team to enhance the user experience and improve conversion rates for Sotheby's e-commerce platform, with a focus on the Asia region.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Growth Manager at Sotheby's may undertake, showcasing the role's focus on data-driven decision-making, cross-functional collaboration, and innovative problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Sotheby's paid media campaigns in the Asia region, and what specific challenges the team is facing?
- How does the team approach cross-functional collaboration, and what opportunities are there for Growth Managers to contribute to broader marketing initiatives?
- What are the most important qualities and skills Sotheby's looks for in a Growth Manager, and how do these align with my own strengths and experiences?
- How does Sotheby's support the professional development and growth of its employees, particularly in the Marketing department?
- What are the most exciting and innovative projects Sotheby's is currently working on, and how might a Growth Manager contribute to their success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role, and can help you make an informed decision about whether Sotheby's is the right fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in performance marketing and cross-functional collaboration.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview, showcasing your ability to drive audience growth and optimize ROI.
- If selected for an interview, be prepared to discuss your understanding of the Chinese digital ecosystem and your fluency in Chinese (Mandarin or Cantonese).
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
