📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: QANDA
🔹 Location: Seoul, Seoul, South Korea
🔹 Job Type: Permanent
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing experiments to drive app growth
- Planning and executing go-to-market strategies
- Optimizing app store presence and user acquisition
- Collaborating with product teams to integrate marketing ideas
- Analyzing user behavior and campaign performance
ASSUMPTION: This role requires a growth mindset, adaptability, and strong analytical skills to succeed in a fast-paced, ever-changing environment.
📋 Key Responsibilities
✅ Conduct user research and define experiments to inform go-to-market strategies
✅ Optimize app store presence through ASO (App Store Optimization) techniques
✅ Plan and execute viral and referral marketing campaigns
✅ Collaborate with product teams to launch new features and drive user engagement
✅ Analyze user behavior and campaign performance to improve user acquisition and retention
✅ Work closely with cross-functional teams to integrate marketing ideas and drive product growth
ASSUMPTION: This role requires a strong understanding of user behavior, data analysis, and marketing strategies to drive meaningful results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of experience in app-based marketing (Growth, ASO, Viral, Content, Performance Marketing)
Required Skills:
- Proven track record in driving app growth and user acquisition
- Experience with ASO, user research, and campaign planning
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in English for global communication
Preferred Skills:
- Experience with global user bases and localization
- Familiarity with AI and machine learning concepts
- Background in education or related industries
ASSUMPTION: Candidates with a proven ability to learn quickly, adapt to new environments, and make data-driven decisions will excel in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for Growth Managers with 2-5 years of experience in South Korea, the estimated salary range is ₩50,000,000 - ₩70,000,000 per year. This range may vary depending on the candidate's skills, experience, and the company's performance.
Benefits:
- Competitive health insurance and retirement plans
- Flexible work arrangements and remote work options
- Generous vacation and holiday policies
- Opportunities for professional development and growth
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: QANDA operates in the IT Services and IT Consulting industry, focusing on AI-powered learning platforms and educational technology.
Company Size: QANDA is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: QANDA was founded in 2015 and has since grown to become Asia's largest AI-powered learning platform, QANDA.
Company Description:
- QANDA is a leading AI-powered learning platform that provides personalized learning experiences for students worldwide
- The company uses advanced optical character recognition (OCR) technology to recognize text and mathematical equations from photos
- QANDA offers in-depth solutions and personalized learning content to empower students and support teachers
Company Specialties:
- AI and machine learning technologies
- Educational content and platform development
- User acquisition and retention strategies
- Global expansion and localization
Company Website: https://mathpresso.com/ko
ASSUMPTION: QANDA's focus on AI and personalized learning experiences sets it apart in the education technology industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in app-based marketing.
Reporting Structure: The Growth Manager will report directly to the Head of Growth and collaborate with cross-functional teams, including product, engineering, and design.
Work Arrangement: This is an on-site position based in Seoul, South Korea, with flexible work arrangements and remote work options available.
Growth Opportunities:
- Potential career progression to Senior Growth Manager or Head of Growth roles
- Opportunities to work on high-impact projects and drive significant user growth
- Chance to gain experience in a fast-growing, global tech company
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: QANDA's headquarters is located in a modern, high-rise building in the Gangnam-gu district of Seoul, providing a professional and collaborative work environment.
Office Location(s): 6th Floor, AP Tower, 218, Teheran-ro, Gangnam-gu, Seoul, Seoul, KR
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The Gangnam-gu district is a major commercial and financial hub, home to many multinational corporations and startups
- Seoul offers a vibrant culture, rich history, and numerous entertainment, dining, and shopping options
Work Schedule: Standard working hours are Monday - Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed
ASSUMPTION: QANDA's office location provides easy access to public transportation, amenities, and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Marketing strategy and campaign planning
- Communication and collaboration skills
- Adaptability and growth mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of QANDA's mission and products in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies
- Showcase your ability to work collaboratively and adapt to new environments
ATS Keywords: App Growth, ASO, Viral Marketing, User Research, Experiment Design, Campaign Planning, Data Analysis, Collaboration, Communication, Curiosity, Adaptability
ASSUMPTION: QANDA's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- App Annie or similar ASO tools
- Google Analytics and other web analytics tools
- Social media management platforms (e.g., Hootsuite, Buffer)
- Campaign management tools (e.g., Google Ads, Facebook Ads)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is preferred but not required, as QANDA will provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- User-centricity and empathy
- Integrity and accountability
- Global mindset and diversity
Work Style:
- Fast-paced and dynamic environment
- Data-driven and analytical approach
- Collaborative and cross-functional teams
- Strong focus on user acquisition and retention
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay curious and adaptable in a fast-changing environment?
- Can you provide an example of a time when you drove user growth through innovative marketing strategies?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: QANDA values candidates who demonstrate a strong cultural fit, alignment with company values, and a willingness to learn and adapt in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to new tools, technologies, and strategies as the company grows
- Working with global teams and managing time zones
- Balancing user acquisition and retention strategies to optimize long-term growth
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on driving app growth through experiments and data-driven strategies
- This role requires a strong understanding of user behavior, data analysis, and marketing strategies to drive meaningful results
- Career progression in this role could lead to Senior Growth Manager or Head of Growth positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the industry.
📝 Sample Projects
- Conducting user research to inform go-to-market strategies for new features or markets
- Optimizing app store presence through ASO techniques to improve organic user acquisition
- Planning and executing viral marketing campaigns to drive user growth and engagement
ASSUMPTION: These sample projects demonstrate the data-driven and experimental approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does QANDA support the growth and development of its employees?
- Can you describe the team structure and dynamics within the Growth team?
- How does QANDA approach user acquisition and retention strategies for different markets and user segments?
- What are the most significant challenges facing the Growth team in the next 6-12 months, and how can this role contribute to addressing them?
- How does QANDA measure and optimize the performance of its marketing campaigns?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies
- Showcase your ability to work collaboratively and adapt to new environments
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
