📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: GiveDirectly
🔹 Location: EMEA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Executing compelling public fundraising campaigns
- Developing creative donor-facing content
- Testing new marketing initiatives to expand donor base
- Collaborating cross-functionally with various teams
- Driving impact by putting aid budgets directly in the hands of recipients
ASSUMPTION: This role requires a high level of ownership, analytical thinking, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Lead and execute public fundraising campaigns, including emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities
✅ Project manage campaign calendar and collaborate with internal stakeholders to ensure successful campaign delivery
✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels
✅ Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting
✅ Initiate and drive new marketing experiments aimed at accelerating growth and expanding the donor base
✅ Collaborate cross-functionally on broader Growth team projects to innovate and scale successful marketing bets
✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders
✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with diverse teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 3-5+ years of professional experience in relevant fields, such as product management, data analytics, project management, or international development
Required Skills:
- Strong, succinct communication (native English level)
- Analytical problem-solving
- Alignment with GiveDirectly Values
- Strong project management skills
Preferred Skills:
- Experience working with relational databases (e.g., SQL)
- Familiarity with the growth stack or similar tools
- Experience in writing or data storytelling for large layperson audiences
ASSUMPTION: Candidates with experience in related fields and a strong commitment to GiveDirectly's mission and values are encouraged to apply.
💰 Compensation & Benefits
Salary Range: The United States base salary for this role is $93,500. For Kenya, the base salary is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for your country will be shared during the hiring process.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and impact
- Flexible work environment
Working Hours: Full-time position with a flexible work schedule. This role requires at least 4 hours of overlap with an East Africa timezone.
ASSUMPTION: GiveDirectly strives to pay employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles at similar organizations.
📌 Applicant Insights
🔍 Company Context
Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through direct cash transfers.
Company Size: GiveDirectly has 501-1,000 employees, providing a medium to large-sized organization structure with ample opportunities for collaboration and growth.
Founded: GiveDirectly was founded in 2008, with a mission to reshape international giving by providing cash grants directly to the world’s poorest.
Company Description:
- GiveDirectly aims to shift the status quo in the philanthropy space by putting aid budgets directly in the hands of recipients
- The organization uses technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end
- GiveDirectly charges the full cost of delivering this service and nothing more
Company Specialties:
- Cash transfers
- Impact evaluation
- Field technology
- Poverty alleviation
- International development
Company Website: http://www.givedirectly.org
ASSUMPTION: GiveDirectly's mission, values, and commitment to transparency and impact make it an attractive place to work for individuals passionate about poverty alleviation and international development.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and impact within the organization.
Reporting Structure: The Growth Manager reports directly to the VP of Growth and collaborates with various teams, including Communications, Fundraising Tech, Research, Finance, and Operations.
Work Arrangement: This role is fully remote, with at least 4 hours of overlap required with an East Africa timezone.
Growth Opportunities:
- Potential to expand the donor base and increase the impact of GiveDirectly's work
- Chance to develop and refine marketing strategies and campaigns
- Opportunities to collaborate with and learn from various teams within the organization
ASSUMPTION: This role offers a unique opportunity to drive impact and growth within a mission-driven organization, with ample room for professional development and growth.
🌍 Location & Work Environment
Office Type: Fully remote work environment
Office Location(s): EMEA (Remote)
Geographic Context:
- The EMEA region encompasses Europe, the Middle East, and Africa, providing a diverse and global context for GiveDirectly's work
- GiveDirectly's remote work environment allows for flexibility and collaboration across time zones
- The organization has physical offices in New York, NY, and Kisumu, KE, with additional field operations in various countries
Work Schedule: Full-time position with a flexible work schedule, requiring at least 4 hours of overlap with an East Africa timezone.
ASSUMPTION: GiveDirectly's remote work environment fosters flexibility, collaboration, and a global perspective, allowing employees to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP of Growth
- Background check and reference checks
Key Assessment Areas:
- Communication skills and ability to work effectively with diverse teams
- Analytical problem-solving skills and data-driven decision-making
- Alignment with GiveDirectly's mission, values, and culture
- Project management skills and ability to manage multiple workstreams
- Creativity and strategic thinking in marketing and fundraising campaigns
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of GiveDirectly's mission and values in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and cultural fit
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Fundraising, Marketing, Campaign Management, Donor-Facing Content, Growth Acquisition, Marketing Experiments, Measurement, Reporting, Collaboration, Creativity, Strategic Thinking, Detail Orientation, Entrepreneurial Mindset, Emotional Intelligence
ASSUMPTION: GiveDirectly's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the organization's mission and values.
🛠️ Tools & Technologies
- Relational databases (e.g., SQL)
- Growth stack or similar tools (e.g., Salesforce, Hubspot, Wordpress, Github, Tableau, PostHog)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: GiveDirectly uses a variety of tools and technologies to support its mission and operations, with a focus on efficiency, transparency, and scalability.
👔 Cultural Fit Considerations
Company Values:
- GiveDirectly values exceptional alignment with its mission and commitment to its core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity
- The organization seeks candidates who are passionate about its mission, committed to its values, and eager to drive impact in the fight against poverty
Work Style:
- GiveDirectly fosters a high-performing, fast-moving, and ambitious environment
- The organization values candor, analytical thinking, agility, and non-hierarchical structures
- GiveDirectly's remote work environment requires strong communication, self-motivation, and time management skills
Self-Assessment Questions:
- Do you align with GiveDirectly's mission and values, and are you committed to driving impact in the fight against poverty?
- Are you comfortable working in a fast-paced, high-performing environment with a high degree of autonomy and flexibility?
- Do you possess strong communication, self-motivation, and time management skills, essential for a remote work environment?
ASSUMPTION: GiveDirectly's culture emphasizes impact, collaboration, and continuous learning, with a strong commitment to its mission and values.
⚠️ Potential Challenges
- The fully remote work environment may require strong self-motivation and time management skills
- The role may involve managing multiple complex projects and stakeholders simultaneously, requiring excellent organizational and communication skills
- GiveDirectly's high-performing, fast-moving environment may present challenges for candidates who prefer a slower-paced work environment
- The role may require occasional travel to support field operations and events
ASSUMPTION: GiveDirectly's unique work environment and mission-driven focus may present both opportunities and challenges for candidates, depending on their individual preferences and skills.
📈 Similar Roles Comparison
- Compared to related roles in the non-profit sector, the Growth Manager position at GiveDirectly offers a unique blend of fundraising, marketing, and project management responsibilities
- GiveDirectly's focus on direct cash transfers and data-driven decision-making sets it apart from traditional non-profit organizations
- Career paths within GiveDirectly may include opportunities to specialize in specific areas, such as fundraising, marketing, or data analysis, or to transition into broader leadership roles
ASSUMPTION: GiveDirectly's unique mission, focus, and work environment make it an attractive option for candidates seeking a challenging and impactful role in the non-profit sector.
📝 Sample Projects
- Developing and executing a successful emergency response fundraising campaign in response to a natural disaster or humanitarian crisis
- Creating engaging and informative donor-facing content, such as blog posts, social media campaigns, or webinars, to educate the public about the impact of direct cash transfers
- Conducting A/B testing or other marketing experiments to optimize fundraising campaigns and expand the donor base
ASSUMPTION: GiveDirectly's mission and work environment provide ample opportunities for candidates to drive impact and innovation through creative and strategic projects.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and key milestones for a fundraising campaign, from planning to execution and evaluation?
- How does GiveDirectly measure the impact of its cash transfer programs, and how does this inform its fundraising and marketing strategies?
- Can you provide an example of a successful marketing experiment or A/B test that GiveDirectly has conducted, and how it was implemented and evaluated?
- How does GiveDirectly foster a culture of collaboration and innovation across its remote teams?
- What opportunities are there for professional growth and development within the Growth team and the organization as a whole?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to GiveDirectly's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and cultural fit
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to complete a background check and reference checks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
