📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: Spendesk
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (UK, France, Spain, Germany)
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive demand generation strategies to drive core growth KPIs
- Creating and implementing engaging multi-channel campaigns incorporating SEO, paid search, and ABM approaches
- Designing effective lead scoring and nurturing flows to drive conversion
- Planning and executing targeted programmes for key market segments
- Collaborating with sales, product marketing, and field marketing teams to maintain consistent messaging and align campaign strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple teams and channels.
📋 Key Responsibilities
✅ Develop comprehensive demand generation strategies that align with business objectives
✅ Create and implement engaging multi-channel campaigns incorporating SEO, paid search, and ABM approaches
✅ Design effective lead scoring and nurturing flows to drive conversion
✅ Plan and execute targeted programmes for key market segments
✅ Monitor and analyse demand generation metrics to uncover insights and opportunities
✅ Run thoughtful A/B tests to continuously improve campaign performance
✅ Partner closely with sales teams to ensure smooth opportunity handover
✅ Work hand-in-hand with product marketing to craft compelling value propositions
✅ Collaborate with field marketing teams to align campaign strategies and share insights across regions
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field
Experience: Proven track record (3+ years) in B2B demand generation
Required Skills:
- Strong command of marketing automation platforms (e.g., HubSpot, Salesforce)
- Data-driven mindset with sharp analytical skills
- Sound working knowledge of B2B marketing principles and UK market dynamics
- Experience with SEO, paid search, and ABM strategies
- Outstanding communication skills and a collaborative spirit
Preferred Skills:
- Experience with CRM campaigns
- Fluency in additional languages (French, Spanish, German)
ASSUMPTION: Candidates with experience in a fast-paced environment and a genuine curiosity about marketing campaign success will thrive in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on experience and market rates for similar roles in London)
Benefits:
- Fully covered Oyster card for traveling to and from the office
- £45 monthly wellness allowance
- Access to Moka.care for emotional and mental health wellbeing
- Pension scheme (5% employee / 5% employer)
- 28 days of holidays
- Latest Apple Mac equipment
- Company virtual events
- Visit other offices (Paris, Berlin, Hamburg)
- Great office snacks
- Positive team environment
- Vitality private health insurance (for you and your family/partner)
- Bupa private dental care
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spendesk is a fintech company specializing in spend management solutions for businesses. They connect company spend through the integration of everyday technologies, built-in automation, and an easily adopted approval process.
Company Size: Spendesk has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Spendesk was founded in 2016 and has since grown to serve over 4,000 customers across Europe.
Company Description:
- Spendesk is the complete spend management platform that saves businesses time and money by connecting company spend.
- Their solution makes agile, efficient spending easy for employees and gives finance leaders complete visibility across the entire company spend.
- Spendesk is trusted by thousands of companies and has over 200,000 users across France, the UK, Germany, and Spain.
Company Specialties:
- Fintech
- Cards
- Banking
- Accounting
- Expense management
- SaaS
Company Website: Spendesk
ASSUMPTION: Spendesk's focus on spend management solutions and commitment to connecting company spend through innovative technologies make it an attractive employer for marketing professionals seeking to grow in the fintech industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B demand generation.
Reporting Structure: The Growth Manager will report to the Head of Growth and work across the GTM org to drive forward core Growth KPIs.
Work Arrangement: This role offers remote work options with the possibility of visiting other offices in Paris, Berlin, Hamburg, and Milan.
Growth Opportunities:
- As Spendesk continues to grow, there will be opportunities for the Growth Manager to take on more responsibilities and advance their career within the company.
- The company encourages a culture of liberation, empowering employees to take ownership of their work and navigate ambiguity.
- Spendesk offers a positive team environment with great office snacks and company virtual events to foster collaboration and engagement.
ASSUMPTION: The Growth Manager role at Spendesk presents an excellent opportunity for a mid-level marketing professional to grow their career in a dynamic and innovative fintech company.
🌍 Location & Work Environment
Office Type: Spendesk's London office is located in the heart of the city, providing a vibrant and dynamic work environment.
Office Location(s): 20-22 Commercial Street, East One Building, London, E1 6LP, GB
Geographic Context:
- London is a major global hub for finance, technology, and marketing, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural attractions, restaurants, and entertainment options to suit various interests.
- London's time zone (GMT) may require some flexibility for collaboration with colleagues in other European offices.
Work Schedule: The working hours for this role are full-time (40 hours per week) with flexible working hours and remote work options.
ASSUMPTION: The London office provides a central location for collaboration and networking with colleagues from various departments and offices across Europe.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Growth and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Spendesk's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Spendesk's business and the specific requirements of the Growth Manager role.
- Showcase your ability to develop and execute comprehensive demand generation strategies.
- Prepare examples of your past campaigns and their outcomes to discuss during the interview.
ATS Keywords: Growth Marketing, Paid Media, SEO, Demand Generation, Marketing Automation, Analytical Skills, B2B Marketing, ABM Strategies, Communication Skills, Collaboration, Lead Scoring, Campaign Management, Data Analysis, Budget Allocation, A/B Testing, CRM Campaigns
ASSUMPTION: The interview process at Spendesk is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on their ability to develop and execute comprehensive demand generation strategies.
🛠️ Tools & Technologies
- HubSpot or other marketing automation platforms
- Salesforce or other CRM systems
- Google Analytics and other analytics tools
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid media platforms (e.g., Google Ads, LinkedIn Ads)
ASSUMPTION: The Growth Manager will be expected to have a strong command of marketing automation platforms and a working knowledge of CRM systems, SEO tools, and paid media platforms.
👔 Cultural Fit Considerations
Company Values:
- Liberation: Empowering employees to take ownership of their work and navigate ambiguity
- Curiosity: Encouraging a growth mindset and continuous learning
- Kindness: Fostering a positive and inclusive work environment
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting to changing circumstances and priorities
Self-Assessment Questions:
- How do you embody Spendesk's values of liberation, curiosity, and kindness in your daily work?
- Can you describe a time when you had to adapt to a significant change in your work environment or priorities? How did you handle it?
- How do you approach collaboration with cross-functional teams, and can you provide an example of a successful collaboration?
ASSUMPTION: Spendesk's cultural fit considerations focus on the candidate's alignment with the company's values, ability to work collaboratively, and adaptability to change.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively across different time zones and office locations
- Adapting to a fast-paced and dynamic work environment
- Balancing strategic thinking with day-to-day campaign execution
ASSUMPTION: The Growth Manager role at Spendesk presents unique challenges that require strong organizational skills, adaptability, and the ability to balance strategic thinking with tactical execution.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Manager role at Spendesk requires a strong focus on data-driven decision-making and demand generation strategies.
- This role offers a unique opportunity to work in a fast-growing fintech company and contribute to its continued success.
- Career progression in this role may lead to opportunities in senior marketing leadership or other areas of the business, depending on the candidate's interests and skills.
ASSUMPTION: The Growth Manager role at Spendesk is distinct from other marketing roles due to its focus on demand generation strategies and the unique opportunity it offers to work in a dynamic and innovative fintech company.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to drive pipeline growth in a specific vertical or region
- Optimizing paid media campaigns to improve ROI and reduce cost per acquisition
- Conducting a comprehensive SEO audit and implementing improvements to drive organic traffic and conversions
ASSUMPTION: The Growth Manager role at Spendesk offers a wide range of projects and initiatives, providing opportunities for the candidate to demonstrate their skills and contribute to the company's continued success.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Spendesk's demand generation strategies and where this role fits into the overall marketing organization?
- How does Spendesk approach collaboration between marketing and sales teams, and what are the expectations for this role in that regard?
- Can you provide examples of how Spendesk has adapted its marketing strategies to respond to changes in the market or customer needs?
- What opportunities exist for professional growth and development within the Growth Manager role and the broader marketing organization at Spendesk?
- How does Spendesk support work-life balance for its employees, particularly for those working remotely?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's curiosity and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past campaigns and their outcomes to discuss during the interview.
- Follow up with the Spendesk HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
