Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: GiveDirectly

🔹 Location: Remote (with overlap with East Africa timezone)

🔹 Job Type: Manager

🔹 Category: Non-profit Organizations

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Executing compelling public fundraising campaigns
• Developing creative donor-facing content
• Initiating and driving new marketing experiments
• Measuring and reporting campaign performance

ASSUMPTION: This role requires a high level of ownership, analytical thinking, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced, high-performance environment and have a deep dedication to GiveDirectly's mission.

📋 Key Responsibilities

✅ Fundraising Campaign Management: Lead and execute public fundraising campaigns for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.

✅ Donor-Facing Content Development: Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.

✅ Growth Acquisition Initiatives & Marketing Experiments: Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.

✅ Measurement & Reporting: Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders. Support oversight on required reporting for external marketing partnerships.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple workstreams and prioritize effectively.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

• Strong, succinct communication skills (native English level)
• Analytical problem-solving skills
• Alignment with GiveDirectly Values
• Strong project management skills

Preferred Skills:

• Experience working with relational databases (e.g., SQL)
• Familiarity with GiveDirectly's growth stack or similar tools
• Experience in writing or data storytelling for large layperson audiences

ASSUMPTION: While not explicitly stated, a bachelor's degree or equivalent experience is likely required for this role. The required skills and experience level indicate that the ideal candidate will have a strong foundation in relevant fields and a proven track record of success.

💰 Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. The Kenya base salary for this role is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for your country will be shared during the hiring process.

Benefits:

• Competitive compensation package
• Opportunity to work for a mission-driven organization
• Flexible and remote work arrangements

Working Hours: Full-time (40 hours per week) with a requirement to overlap with an East Africa timezone by at least 4 hours.

ASSUMPTION: The salary range provided is likely to be competitive within the non-profit sector for a role of this level. The benefits package is not explicitly stated but is expected to be comprehensive and in line with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through direct cash transfers.

Company Size: GiveDirectly has 501-1,000 employees, providing a mid-sized organization structure with opportunities for growth and collaboration.

Founded: GiveDirectly was founded in 2008, with a history of innovation and impact in the international development space.

Company Description:

• GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
• The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
• GiveDirectly charges the full cost of delivering this service and nothing more.

Company Specialties:

• Cash transfers
• Impact evaluation
• Field technology
• Poverty alleviation
• International development

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly is a well-established organization with a strong reputation in the non-profit sector. Its mission and values are central to its operations and provide a clear framework for employees.

📊 Role Analysis

Career Level: Managerial level with opportunities for growth and impact within the organization.

Reporting Structure: The Growth Manager reports directly to the VP of Growth and will collaborate with various teams across the organization, including Communications, Fundraising Tech, Research, Finance, and Operations.

Work Arrangement: This role is fully remote but requires a significant overlap with an East Africa timezone (at least 4 hours).

Growth Opportunities:

• Potential to grow within the Growth team or across other departments as the organization expands.
• Opportunities to take on more responsibility and leadership as the role evolves.
• Chance to work on high-impact projects that directly influence GiveDirectly's mission and growth.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, fundraising, and international development. The ideal candidate will be passionate about GiveDirectly's mission and eager to grow within the organization.

🌍 Location & Work Environment

Office Type: Fully remote with occasional virtual team meetings and events.

Office Location(s): Remote (with overlap with East Africa timezone).

Geographic Context:

• The East Africa timezone includes countries such as Kenya, Uganda, and Tanzania, where GiveDirectly has a significant presence.
• The organization's global headquarters are in New York, NY.
• GiveDirectly operates in multiple countries across Africa, Asia, and Latin America.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members in different time zones.

ASSUMPTION: The fully remote nature of this role allows for a high degree of flexibility and work-life balance. However, the requirement to overlap with an East Africa timezone may necessitate some early morning or late evening work hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the VP of Growth and other team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to develop compelling content
• Analytical problem-solving skills and data-driven decision-making
• Project management skills and ability to prioritize effectively
• Alignment with GiveDirectly's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Be prepared to discuss specific examples of your fundraising campaign management, content development, and marketing experiment initiatives.
• Demonstrate your understanding of GiveDirectly's mission and values throughout the application process.
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions.

ATS Keywords: Fundraising, Campaign Management, Content Development, Marketing Experiments, Data-Driven Decision Making, Project Management, Non-Profit, International Development, Poverty Alleviation

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experiences clearly and concisely.

🛠️ Tools & Technologies

• Relational databases (e.g., SQL)
• GiveDirectly's growth stack or similar tools (Salesforce, Hubspot, Wordpress, Github, Tableau, PostHog)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• GiveDirectly's values include empathy, collaboration, learning, and high performance. Candidates should be able to demonstrate alignment with these values throughout the application process.

Work Style:

• GiveDirectly's work style is collaborative, data-driven, and focused on continuous learning and improvement.
• The organization values employees who are proactive, innovative, and able to work effectively in a remote environment.

Self-Assessment Questions:

• How do you embody GiveDirectly's values in your daily work?
• How do you approach working with diverse teams in a remote environment?
• How do you prioritize and manage multiple workstreams in a fast-paced, high-performance environment?

ASSUMPTION: Candidates should be prepared to discuss their alignment with GiveDirectly's values and work style throughout the interview process.

⚠️ Potential Challenges

• The fully remote nature of this role may require some adjustment for candidates who prefer an in-office work environment.
• The requirement to overlap with an East Africa timezone may necessitate some early morning or late evening work hours.
• The high degree of cross-functional collaboration required for this role may present challenges in terms of communication and project management.
• The competitive nature of the non-profit sector may present challenges in terms of salary and benefits negotiation.

ASSUMPTION: The ideal candidate will be comfortable working in a remote, fast-paced, and collaborative environment and able to navigate the unique challenges presented by this role.

📈 Similar Roles Comparison

• Compared to other fundraising or marketing roles, this position offers a unique opportunity to work at the intersection of marketing, fundraising, and international development.
• GiveDirectly's focus on direct cash transfers and data-driven decision-making sets it apart from traditional non-profit organizations.
• This role offers a clear path for career growth and impact within the organization.

ASSUMPTION: Candidates should be prepared to discuss their interest in GiveDirectly's unique mission and approach to international development throughout the interview process.

📝 Sample Projects

• Developing and executing a successful emergency response fundraising campaign for a natural disaster
• Creating a compelling content series to raise awareness of GiveDirectly's impact evaluation findings
• Initiating and driving a marketing experiment aimed at expanding GiveDirectly's donor base through targeted advertising

ASSUMPTION: Candidates should be prepared to discuss their relevant project experiences and how they align with the responsibilities and qualifications required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into GiveDirectly's overall growth strategy?
• What are the biggest challenges facing the Growth team in the next 12-24 months, and how can this role help address them?
• How does GiveDirectly approach cross-functional collaboration and project management in a remote work environment?
• What opportunities are there for growth and development within the Growth team and the organization as a whole?
• How does GiveDirectly measure the success of its fundraising campaigns and marketing initiatives, and how can this role contribute to improving those metrics?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process to demonstrate their interest in the role and GiveDirectly's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your phone or video screen with the Hiring Manager by researching GiveDirectly's mission, values, and recent projects
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions
• If selected for the final decision and offer, complete the background check and reference check process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.