Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: GiveDirectly

🔹 Location: Remote (with overlap with East Africa timezone)

🔹 Job Type: Full-time

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Executing compelling public fundraising campaigns
• Developing creative donor-facing content
• Initiating and driving new marketing experiments
• Measuring and reporting campaign performance

ASSUMPTION: This role requires a high level of ownership, output, and quality, with a strong focus on data-driven decision-making and strategic thinking.

📋 Key Responsibilities

✅ Lead and execute public fundraising campaigns, including emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities

✅ Project manage campaign calendar and collaborate with internal stakeholders to ensure successful campaign delivery

✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels

✅ Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting

✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of the organization's work

✅ Collaborate cross-functionally on broader Growth team projects and partner with teams throughout the organization to innovate and scale successful marketing bets

✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders

✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights

ASSUMPTION: This role requires strong project management skills, the ability to manage multiple workstreams, prioritize, and hold a high quality bar.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 3-5+ years of professional experience in related fields, such as product management, data analytics, project management, program management, international development, management consulting, or more

Required Skills:

• Strong, succinct communication (native English level)
• Analytical problem-solving
• Alignment with GiveDirectly Values
• Strong project management skills

Preferred Skills:

• Experience working with relational databases (e.g., SQL)
• Familiarity with the growth stack or similar tools
• Experience in writing or data storytelling for large layperson audiences

ASSUMPTION: The ideal candidate will have a wide range of backgrounds, from professional TV writers to folks with PHDs in engineering, and everything in between.

💰 Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. For Kenya, the base salary is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for your country will be shared during the hiring process.

Benefits:

• Competitive salary and benefits package
• Working at GiveDirectly

Working Hours: Full-time (40 hours per week)

ASSUMPTION: GiveDirectly strives to pay its employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles at similar organizations.

📌 Applicant Insights

🔍 Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through direct cash transfers to people living in extreme poverty.

Company Size: GiveDirectly has 501-1,000 employees globally, with a significant presence in the United States, Kenya, and Uganda.

Founded: GiveDirectly was founded in 2008 and is headquartered in New York, NY, with additional offices in Kisumu, Kenya, and Mbale, Uganda.

Company Description:

• GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
• The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
• GiveDirectly charges the full cost of delivering this service and nothing more.

Company Specialties:

• Cash transfers
• Impact evaluation
• Field technology
• Poverty alleviation
• International development

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly is a mission-driven organization with a strong commitment to transparency, efficiency, and scalability in international development.

📊 Role Analysis

Career Level: Managerial level, reporting directly to the VP of Growth

Reporting Structure: The Growth Manager will report directly to the VP of Growth and collaborate with various internal stakeholders, including the Communications and Fundraising Tech teams.

Work Arrangement: This role is fully remote but requires at least 4 hours of overlap with the East Africa timezone.

Growth Opportunities:

• Potential to expand the donor base and increase the impact of GiveDirectly's work
• Opportunities to collaborate with cross-functional teams and drive innovative marketing initiatives
• Potential for career growth within the GiveDirectly organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on GiveDirectly's mission and expand the organization's reach.

🌍 Location & Work Environment

Office Type: Remote (with potential for future in-person collaboration)

Office Location(s): P.O. Box 3221, New York, NY, US; Kisumu, KE; Mbale, UG

Geographic Context:

• GiveDirectly operates globally, with a strong presence in the United States, Kenya, and Uganda.
• The organization's work requires a deep understanding of the unique challenges faced by people living in extreme poverty in various regions.
• GiveDirectly's remote work environment allows for greater flexibility and accessibility for employees.

Work Schedule: Full-time (40 hours per week), with at least 4 hours of overlap with the East Africa timezone

ASSUMPTION: GiveDirectly's remote work environment offers a high degree of flexibility and autonomy, with a strong emphasis on results and impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the VP of Growth and other relevant stakeholders
• Background check and reference checks
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to work with diverse stakeholders
• Analytical problem-solving and data-driven decision-making
• Alignment with GiveDirectly's values and mission
• Project management skills and ability to manage multiple workstreams
• Creativity and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your alignment with GiveDirectly's values and mission
• Showcase your ability to think strategically and creatively about fundraising campaigns and marketing initiatives
• Demonstrate your ability to work effectively in a remote work environment

ATS Keywords: Fundraising, Campaign Management, Donor-Facing Content, Marketing Experiments, Measurement, Reporting, GiveDirectly, Non-profit, Poverty Alleviation, Cash Transfers

ASSUMPTION: GiveDirectly's hiring process is designed to assess candidates' skills, experiences, and cultural fit with the organization's mission and values.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Hubspot (ESP)
• Wordpress (marketing website)
• Github
• Tableau
• PostHog

ASSUMPTION: Familiarity with GiveDirectly's growth stack or similar tools is a plus, but not required. The organization provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• GiveDirectly values exceptional alignment with its core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
• The organization seeks candidates who are passionate about its mission and committed to its values.

Work Style:

• GiveDirectly's work environment is fast-paced, high-performing, and non-hierarchical.
• The organization values candor, analytical thinking, and a strong focus on results and impact.
• GiveDirectly's remote work environment requires a high degree of self-motivation, time management, and communication.

Self-Assessment Questions:

• Do you align with GiveDirectly's core competencies and values?
• Are you comfortable working in a fast-paced, high-performing, and non-hierarchical environment?
• Do you have the necessary skills and experiences to thrive in a remote work environment?

ASSUMPTION: GiveDirectly's cultural fit considerations are designed to ensure that candidates are well-suited to the organization's mission, values, and work environment.

⚠️ Potential Challenges

• Managing multiple complex projects simultaneously
• Working effectively in a remote environment with a diverse, global team
• Balancing the need for creativity and innovation with the requirement for clear, data-driven decision-making
• Navigating the unique challenges and complexities of the non-profit sector

ASSUMPTION: GiveDirectly's potential challenges are inherent in its mission, work environment, and industry. The organization provides support and resources to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• GiveDirectly's Growth Manager role is unique in its focus on direct cash transfers to people living in extreme poverty and the organization's commitment to transparency, efficiency, and scalability.
• Similar roles in the non-profit sector may focus on different causes or have varying levels of organizational support and resources.
• Career paths in the non-profit sector can vary widely, depending on the organization's mission, size, and structure.

ASSUMPTION: GiveDirectly's Growth Manager role offers a unique opportunity to make a tangible impact on poverty alleviation and international development, with significant growth potential for the right candidate.

📝 Sample Projects

• Executing a successful emergency response appeal campaign following a natural disaster
• Developing a compelling brand partnership activation campaign with a high-profile celebrity or influencer
• Initiating and driving a new marketing experiment aimed at expanding GiveDirectly's donor base and increasing the impact of its work

ASSUMPTION: GiveDirectly's sample projects are designed to showcase the organization's commitment to innovation, creativity, and data-driven decision-making in its fundraising and marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging fundraising campaign you've managed and how you overcame any obstacles?
• How do you approach collaborating with cross-functional teams and stakeholders to execute successful marketing initiatives?
• Can you provide an example of a time when you used data to inform a strategic decision and drive meaningful results?
• How do you ensure that GiveDirectly's donor-facing content is compelling, engaging, and aligned with the organization's mission and values?
• How do you balance the need for creativity and innovation with the requirement for clear, data-driven decision-making in your role?

ASSUMPTION: GiveDirectly's key questions to ask during the interview are designed to assess candidates' skills, experiences, and cultural fit with the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for your phone or video screen with the hiring manager by researching GiveDirectly's mission, values, and recent projects
• If selected for an in-depth interview, be prepared to discuss your alignment with GiveDirectly's values and mission, as well as your strategic and creative approach to fundraising campaigns and marketing initiatives
• Follow up with the hiring manager within 48 hours after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.