📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: Workana
🔹 Location: Argentina (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Growth
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Latin America)
🚀 Job Overview
Key aspects of this role include:
- Driving measurable improvements in key metrics such as conversion and revenue
- Proposing and implementing initiatives across various functions
- Analyzing user journeys and identifying drop-off points
- Working cross-functionally with Product, Marketing, Sales, and Education teams
- Making data-driven decisions and iterating based on impact
ASSUMPTION: This role requires a strong analytical mindset, experience in growth strategy, and the ability to work effectively in a remote, cross-functional environment.
📋 Key Responsibilities
✅ Propose and implement experiments and initiatives to improve conversion or revenue
✅ Prioritize opportunities based on impact and speed
✅ Align cross-functional teams to execute improvements
✅ Track impact and iterate
✅ Analyze the full user journey and identify drop-off points and root causes
✅ Evaluate the funnel by user type, country, platform, and acquisition channel
✅ Define key metrics for each funnel and ensure a single source of truth
✅ Use data wisely, knowing when to use mean vs. median, interpreting outliers, and applying standard deviation or coefficient of variation
ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to work with incomplete data and improve data quality over time.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: Proven experience leading growth strategy at a startup or in an early-stage growth/product role, ideally in a bootstrapped environment
Required Skills:
- Proven experience managing significant performance marketing budgets and optimizing for ROI
- Background in fast-paced, iterative environments with short learning cycles
- Strong prioritization skills and a bias for action
- Comfortable making decisions with incomplete data
- Fluency in English
Preferred Skills:
- Experience with SQL and data analysis tools
- Fluency in Spanish
ASSUMPTION: Candidates with experience in fast-growing startups or similar environments will likely find this role most suitable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Growth Manager role in Latin America with 5-10 years of experience, the estimated salary range is $70,000 - $120,000 USD per year. This range may vary depending on factors such as specific location, company size, and individual performance.
Benefits:
- Real impact: Your work will directly influence key business metrics
- Autonomy and ownership: You’ll own decisions — not just tasks
- Remote-first culture: 100% remote work and flexible hours
- Strategic growth opportunity: High-visibility role with cross-functional impact
- A serious team: No soul-less playbooks — we expect you to lead what you propose
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Workana operates in the human resources services industry, focusing on connecting talent and companies through projects, education, and long-term collaboration.
Company Size: Workana is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Workana was founded in 2012 and has since grown to become the largest platform for hiring top remote talent from Latin America.
Company Description:
- Workana is a remote-first company that values autonomy, responsibility, and impact
- The company connects talent and businesses through projects, education, and long-term collaboration
- Workana empowers professionals and businesses to thrive in a world where autonomy, responsibility, and impact matter more than ever
Company Specialties:
- Outsourcing and employment marketplaces
- E-commerce and freelancing platforms
- Business transformation and remote work solutions
Company Website: https://www.workana.com
ASSUMPTION: Workana's focus on remote work and empowering professionals makes it an attractive option for candidates seeking autonomy and impact in their roles.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking a strategic, high-impact position in growth management.
Reporting Structure: The Growth Manager will work cross-functionally with various teams, including Product, Marketing, Sales, and Education, and report directly to the relevant leadership.
Work Arrangement: This is a remote role based in Latin America, with flexible hours and a focus on results and impact.
Growth Opportunities:
- Potential to make a significant impact on key business metrics
- High-visibility role with cross-functional influence
- Opportunities to develop leadership and strategic skills
ASSUMPTION: This role offers substantial growth opportunities for the right candidate, given its strategic nature and cross-functional impact.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): Work from Anywhere, Remote, AR
Geographic Context:
- Argentina is the primary location for this role, with a focus on Latin American time zones
- The remote work environment allows for flexibility and work-life balance
- Argentina offers a vibrant professional ecosystem and a strong focus on remote work
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work environment and flexible scheduling provide candidates with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Analytical and problem-solving skills
- Growth strategy and experimentation mindset
- Cross-functional collaboration and communication
- Prioritization and decision-making abilities
Application Tips:
- Highlight relevant experience in growth strategy, performance marketing, and data analysis
- Tailor your resume and cover letter to emphasize your ability to drive impact and make data-driven decisions
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Growth strategy, performance marketing, data analysis, cross-functional collaboration, prioritization, decision-making, user journey analysis, funnel optimization, ROI, iterative learning
ASSUMPTION: Applicants should focus on demonstrating their analytical skills, growth strategy experience, and ability to work effectively in a remote, cross-functional environment.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Google Analytics, Mixpanel, or similar)
- Spreadsheet software (e.g., Microsoft Excel or Google Sheets)
- Project management tools (e.g., Asana, Trello, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: Candidates should be comfortable using data analysis tools and collaborating effectively using remote communication platforms.
👔 Cultural Fit Considerations
Company Values:
- Autonomy and ownership
- Impact and results-driven
- Remote-first and flexible
- Serious and strategic
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and iterative
- Results-oriented and impact-focused
Self-Assessment Questions:
- Do you thrive in a remote, autonomous work environment?
- Are you comfortable making decisions with incomplete data and iterating based on impact?
- Do you enjoy working cross-functionally and collaborating with diverse teams?
- Are you results-driven and focused on delivering real impact?
ASSUMPTION: Candidates who align with Workana's values and work style will likely find this role and company culture a good fit.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Cross-functional collaboration may present communication and coordination challenges
- Making decisions with incomplete data may lead to occasional missteps or learning opportunities
- Working in a fast-paced, iterative environment may require adaptability and resilience
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to navigate them effectively in this role.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on data analysis, experimentation, and cross-functional collaboration
- In the growth management space, this role offers a high degree of autonomy and impact, with a focus on driving measurable improvements in key metrics
- Career-wise, this role can serve as a stepping stone to leadership or specialist positions in growth management, marketing, or related fields
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other growth management or marketing positions in the industry.
📝 Sample Projects
- Developing and executing a funnel optimization strategy to improve conversion rates
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with product and design teams to improve user onboarding and reduce churn
ASSUMPTION: These sample projects illustrate the data-driven, cross-functional nature of the Growth Manager role at Workana.
❓ Key Questions to Ask During Interview
- Can you describe the current funnel optimization efforts and where this role would fit in?
- How does the company support cross-functional collaboration and communication in a remote work environment?
- What are the most significant challenges facing the growth team currently, and how can this role address them?
- How does the company measure and track the impact of growth initiatives, and what are the key performance indicators (KPIs) for this role?
- What opportunities exist for professional development and growth within the growth team or the company as a whole?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth strategy, performance marketing, and data analysis
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- If requested, complete a technical assessment or case study to demonstrate your analytical and decision-making abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
