📌 Core Information
🔹 Job Title: Growth Manager, Global
🔹 Company: Verkada
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-level (4-6 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies for pipeline growth through ABM for Fortune 500 companies
- Designing and managing scalable, repeatable frameworks for automated and ABM campaigns
- Leveraging data to create highly targeted marketing efforts that drive engagement and conversions
- Collaborating cross-functionally with internal teams to ensure campaign success
- Tracking and analyzing key campaign metrics to drive continuous improvement
ASSUMPTION: This role requires a strong understanding of ABM strategies and experience in building scalable systems for outbound marketing campaigns. The ideal candidate will have a background in growth marketing, demand generation, or a related field.
📋 Key Responsibilities
✅ Developing and executing strategies for pipeline growth through ABM for Fortune 500 companies
✅ Designing and managing scalable, repeatable frameworks for automated and ABM campaigns
✅ Leveraging data to create highly targeted marketing efforts that drive engagement and conversions
✅ Collaborating cross-functionally with internal teams to ensure campaign success
✅ Tracking and analyzing key campaign metrics to drive continuous improvement
ASSUMPTION: This role requires strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. The ideal candidate will have a background in growth marketing, demand generation, or a related field.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in B2B marketing, ideally focusing on specific accounts
Required Skills:
- Strong understanding of ABM strategies and multiple channels (digital and outbound)
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations, and product teams
- Proficiency in data analysis, knowledge of SQL and Excel preferred
- Experience managing large-scale marketing campaigns and optimizing performance
Preferred Skills:
- Experience in content creation and ideating campaigns that drive pipeline growth
- Background in innovative and scalable marketing strategies
ASSUMPTION: The ideal candidate will have a strong analytical mindset, creativity, and experience in building scalable systems for outbound marketing campaigns. A background in growth marketing, demand generation, or a related field is highly desirable.
💰 Compensation & Benefits
Salary Range: $145,000 - $190,000 USD per year
Benefits:
- Healthcare programs that can be tailored to meet personal health and financial well-being needs
- Nationwide medical, vision, and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax-saving options
- Expanded mental health support
- Paid parental leave policy and fertility benefits
- Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role with a focus on ABM strategies. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Verkada is a leader in cloud-based B2B physical security, offering six product lines integrated with a single cloud-based software platform. They serve over 30,000 organizations worldwide, including 82 companies in the Fortune 500.
Company Size: Verkada has expanded rapidly with 15 offices across three continents, 2,432 full-time employees, and 30,000+ customers across 70+ countries.
Founded: 2016, with more than $700M in funding raised to-date
Company Description:
- Designed with simplicity and scalability in mind, Verkada's products provide unparalleled building security through an integrated, cloud-based software platform
- Over 30,000 organizations trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments
- Founded by computer scientists and security experts from Stanford University, and Hans Robertson, the former co-founder and COO of Cisco Meraki
Company Specialties:
- Video security cameras
- Access control
- Environmental sensors
- Alarms
- Workplace and intercoms
- Cloud-based software platform
Company Website: https://www.verkada.com/
ASSUMPTION: Verkada is a well-funded, rapidly growing company in the cloud-based B2B physical security industry. They offer a comprehensive suite of products and have a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level (4-6 years of experience)
Reporting Structure: This role reports directly to the Growth Marketing Manager
Work Arrangement: Remote OK, with the option to work from one of Verkada's global offices
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on high-impact projects and drive significant growth for the company
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive meaningful impact and advance their career within the company.
🌍 Location & Work Environment
Office Type: Verkada has 15 global offices, with the headquarters located in San Mateo, California
Office Location(s): San Mateo, California; London, England; Austin, Texas; Salt Lake City, Utah; Sydney, Australia; Taipei, Taiwan; Krakow, Poland; Tokyo, Japan; Philadelphia, Pennsylvania; Mexico City, Mexico; New York City, New York
Geographic Context:
- San Mateo, California is located in the San Francisco Bay Area, with a mild Mediterranean climate and a cost of living that is higher than the national average
- The Bay Area is known for its vibrant tech industry, with many opportunities for professional growth and networking
- Verkada's global offices provide opportunities for remote work and collaboration with team members across different time zones
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Verkada's global offices provide a modern, collaborative work environment with opportunities for remote work and flexible scheduling. The company's location in the San Francisco Bay Area offers access to a vibrant tech industry and a high cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Growth Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Understanding of ABM strategies and experience with multiple channels
- Ability to collaborate cross-functionally and manage large-scale marketing campaigns
- Analytical skills and proficiency in data analysis tools
- Creativity and ability to ideate campaigns that drive pipeline growth
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on ABM strategies and campaign management
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture and values
- Prepare for behavioral and situational interview questions that focus on your experience with ABM strategies and campaign management
ATS Keywords: ABM, growth marketing, demand generation, pipeline generation, campaign management, data analysis, SQL, Excel, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of ABM strategies, experience with multiple channels, and ability to collaborate cross-functionally. The ideal candidate will have a background in growth marketing, demand generation, or a related field.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- LinkedIn Sales Navigator
- Google Analytics
- SQL
- Excel
ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing roles and are relevant to the responsibilities and qualifications outlined in the job description.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience with ABM strategies and multiple channels?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong analytical skills and proficiency in data analysis tools?
- Are you a collaborative team player with experience working cross-functionally?
- Do you have a results-focused, accountable work style?
ASSUMPTION: Verkada values candidates who are customer-centric, innovative, collaborative, data-driven, accountable, adaptable, and open to feedback. The ideal candidate will have experience with ABM strategies, multiple channels, and a results-focused, accountable work style.
⚠️ Potential Challenges
- Managing a large set of accounts that are of strategic importance to the company's growth
- Balancing the need for scalable, repeatable frameworks with the need for personalized, targeted marketing efforts
- Keeping up with the latest trends and best practices in ABM strategies and campaign management
- Working remotely and collaborating with team members across different time zones
ASSUMPTION: The potential challenges listed are common to roles focused on ABM strategies and campaign management, and can be mitigated with strong project management skills, effective communication, and a results-focused, accountable work style.
📈 Similar Roles Comparison
- This role is unique in its focus on Fortune 500 companies and the strategic importance of the accounts to the company's growth
- Compared to other ABM roles, this position offers a higher degree of autonomy and responsibility for driving pipeline growth
- Career path comparison: This role offers significant growth potential and the opportunity to advance to a leadership position as the company expands
ASSUMPTION: This role is unique in its focus on Fortune 500 companies and the strategic importance of the accounts to the company's growth. Compared to other ABM roles, this position offers a higher degree of autonomy and responsibility for driving pipeline growth.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a Fortune 500 company in the manufacturing industry
- Creating a scalable, repeatable framework for automated and ABM campaigns that drives engagement and conversions
- Optimizing campaign performance through data analysis and continuous improvement
ASSUMPTION: The sample projects listed are relevant to the responsibilities and qualifications outlined in the job description and provide an opportunity for the candidate to demonstrate their skills and experience in ABM strategies and campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the growth and development of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company measure the success of this role, and what are the key metrics used to track performance?
ASSUMPTION: The key questions listed are designed to help the candidate understand the role's priorities, challenges, and performance metrics, as well as the company's approach to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements, with a focus on ABM strategies and campaign management
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture and values
- Prepare for behavioral and situational interview questions that focus on your experience with ABM strategies and campaign management
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
