Growth Marketeer - Meals & Recipes

📌 Core Information

🔹 Job Title: Growth Marketeer - Meals & Recipes

🔹 Company: Picnic

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing customer journeys to inspire and cultivate a passion for cooking with Picnic.
• Managing and leading growth projects from inception through to execution.
• Collaborating closely with cross-functional teams to develop engaging communications.
• Analyzing customer engagement and leveraging insights to enhance outcomes.

ASSUMPTION: The job is dedicated to promoting meal-related services and involves comprehensive collaboration with various departments. This role seems to require a harmonious balance between creativity in project ideation and analytical scrutiny for optimization.

📋 Key Responsibilities

✅ Design customer journeys to enhance the experience surrounding Picnic's meal offerings.

✅ Lead growth projects, including recipe activations and seasonal promotions.

✅ Optimize communications across multiple channels such as email and in-app messages.

✅ Run and manage weekly marketing campaigns.

✅ Perform analyses on customer behavior and campaign performance.

✅ Collaborate with diverse teams to ensure projects are executed effectively.

ASSUMPTION: Responsibilities are focused on creative content and strategic project management, implying a need for versatility in both leadership and collaborative settings.

🎯 Required Qualifications

Education: Master’s degree in Marketing Management, Marketing Intelligence, Business, Communication Science, or related fields.

Experience: 1-2 years in digital marketing or related fields.

Required Skills:

• Project and campaign management expertise.
• Creativity coupled with analytical prowess.
• Fluency in Dutch and English.

Preferred Skills:

• Experience with marketing automation systems (e.g., Selligent or Braze).
• Proficiency in SQL and handling large databases.

ASSUMPTION: The combination of required and preferred skills suggests a role designed for someone with foundational experience in digital marketing tools and methodologies, as well as an ability to manage detailed project workflows.

💰 Compensation & Benefits

Salary Range: Not specified; typical for industry roles involving both entry and early mid-level candidates.

Benefits:

• Fresh lunches, coffee, and snacks provided daily.
• Health insurance discounts and e-bike lease options.
• Comprehensive learning and development opportunities.

Working Hours: 40 hours per week; standard workweek with potential flexibility based on project needs.

ASSUMPTION: Compensation is competitive within the industry and includes a strong focus on employee wellness and development, indicative of an organization that values long-term growth and job satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on online grocery delivery with a cutting-edge approach.

Company Size: 5,001-10,000 employees — indicative of a robust scale-up environment offering potential for significant career growth.

Founded: 2015 — a relatively new company that implies a dynamic and innovative workplace atmosphere.

Company Description:

• Revolutionizing grocery shopping with affordability and sustainability.
• In-house development across technology and logistics.
• Culturally diverse and actively engaging environment.

Company Specialties:

• e-commerce
• Automation
• Application and IT innovation

Company Website: https://picnic.app/careers/

ASSUMPTION: Picnic’s operation model embraces a blend of cutting-edge technology and energetic innovation culture, suggesting that adaptability and forward-thinking are highly valued traits.

📊 Role Analysis

Career Level: Entry to early mid-level — an opportunity for graduates to leverage foundational skills and gain career traction.

Reporting Structure: Likely involves reporting to senior marketing or project managers within the Meals Team.

Work Arrangement: Primarily on-site with collaboration across teams; may incorporate remote elements to adapt to project requirements.

Growth Opportunities:

• Exposure to various marketing channels and strategies.
• Empowerment in project management from ideation to execution.
• Potential for increased responsibility in strategic planning and execution over time.

ASSUMPTION: Given the company's growth trajectory and innovative culture, there is likely significant room for career advancement within this role, especially in contributing creatively to strategic business initiatives.

🌍 Location & Work Environment

Office Type: Vibrant office equipped with amenities conducive to productivity and employee well-being.

Office Location(s): Main headquarters in Amsterdam-Duivendrecht with additional international offices.

Geographic Context:

• Amsterdam site ensures exposure to a diverse cultural and economic hub.
• Proximity to strategic partners and consumers within the European market.
• Integrated into a network connecting Germany and France as well.

Work Schedule: Standard working hours with potential for flexible scheduling dependent on project deadlines.

ASSUMPTION: While most work may occur at the primary office location, the capability to collaborate remotely when needed is likely feasible given the tech-centric nature of the company.

💼 Interview & Application Insights

Typical Process:

• Initial application screen.
• Shortlist with preliminary interviews.
• Technical and cultural fit assessments.

Key Assessment Areas:

• Adaptability and creative problem-solving capabilities.
• Understanding of digital marketing tools and strategies.
• Ability to collaborate effectively and manage projects.

Application Tips:

• Highlight prior project management and digital marketing experiences.
• Emphasize bilingual communication skills.
• Showcase analytical and creative balance in handling marketing challenges.

ATS Keywords: Growth Marketing, Customer Journey, Digital Campaigns, A/B Testing, SQL, Dutch, and English proficiency.

ASSUMPTION: The application process is comprehensive and focuses on a blend of technical skills and cultural fit, requiring candidates to demonstrate both strategic and creative competencies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights your marketing campaign experiences.
• Include a cover letter detailing your interest in growth marketing.
• Be ready to provide examples of past project successes.
• Follow up on your application with the HR contact provided post-application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.