Growth Marketeer - Picnic Activation team

📌 Core Information

🔹 Job Title: Growth Marketeer - Picnic Activation Team

🔹 Company: Picnic

🔹 Location: Amsterdam-Duivendrecht, North Holland, Remote not specified

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Mon, Mar 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing customer-centric features, campaigns, and optimizations.
• Running the Discovery Team for customer marketing and storytelling.
• Creating and operating weekly campaigns.
• Growing the customer base and driving deliveries.

ASSUMPTION: This job listing suggests an emphasis on creative storytelling and dynamic campaign management. It's presumed the candidate must have strong strategic thinking skills to design impactful marketing initiatives.

📋 Key Responsibilities

✅ Plan and execute 360 campaigns to create cohesive customer experiences.

✅ Set up and monitor customer communications, including newsletters and push notifications.

✅ Showcase Picnic’s features and perform A/B testing.

✅ Collaborate with analysts and creatives to deliver impactful campaigns.

ASSUMPTION: The candidate will need to be an excellent communicator who can seamlessly work across various teams to achieve marketing goals.

🎯 Required Qualifications

Education: Master’s degree in Marketing Management, Marketing Intelligence, Business, Communication Science, or a related field.

Experience: 1-2 years of work experience in marketing or a similar role.

Required Skills:

• Strong emphasis on accuracy and thoroughness in campaign execution.
• Ability to manage multiple projects under tight deadlines.
• Fluent in Dutch and English.

Preferred Skills:

• Experience with marketing automation systems like Selligent or Braze.
• Familiarity with SQL and large relational databases.

ASSUMPTION: The inclusion of specific tools like Selligent or Braze suggests a focus on digital campaign automation and data-driven marketing.

💰 Compensation & Benefits

Salary Range: Not specified. However, as a growing tech company in the retail sector, competitive remuneration is likely.

Benefits:

• Fresh lunches, coffee, and snacks daily.
• Health insurance discount and a bike plan.
• Learning and development opportunities.

Working Hours: 40 hours per week.

ASSUMPTION: The perks highlight a supportive workplace with a focus on maintaining wellness and continuous learning.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on e-commerce and technological innovations in grocery delivery.

Company Size: 5,001-10,000 employees, indicating a robust support system with a diversity of roles.

Founded: 2015

Company Description:

• Revolutionizing the grocery buying experience with affordable, sustainable service.
• Utilizes cutting-edge technology, efficient planning, and iconic electric vehicles.
• Innovative culture with a commitment to in-house developments.

Company Specialties:

• e-commerce
• automation
• new vehicle technologies

Company Website: https://picnic.app/careers/

ASSUMPTION: With its rapid growth, Picnic likely offers dynamic work experiences and potential for career advancement.

📊 Role Analysis

Career Level: Entry to Mid-level given the experience range specified.

Reporting Structure: Likely reports to a Marketing Manager or Team Lead within the Discovery Team.

Work Arrangement: Primarily on-site with possible hybrid flexibility for collaborative work environments.

Growth Opportunities:

• Advancement within marketing roles.
• Exposure to cutting-edge marketing technologies and strategies.
• Potential to influence and drive customer engagement initiatives.

ASSUMPTION: Opportunities for lateral moves may also exist given the company's size and internal diversity.

🌍 Location & Work Environment

Office Type: Modern office with collaborative spaces.

Office Location(s): Van Marwijk Kooystraat 15, Amsterdam-Duivendrecht, North Holland.

Geographic Context:

• Proximity to major urban centers provides cultural and professional connections.
• Accessible public transportation and bicycle-friendly infrastructure.
• Vibrant local community with a strong emphasis on sustainability.

Work Schedule: Standard full-time hours with expected flexibility to meet campaign demands.

ASSUMPTION: The environment is likely fast-paced, given the growth focus of the role.

💼 Interview & Application Insights

Typical Process:

• Initial screening through HR.
• Technical and skills assessment.
• Interview with the Marketing team or Lead.

Key Assessment Areas:

• Project management capability.
• Creative problem-solving.
• Team collaboration skills.

Application Tips:

• Highlight experiencce in campaign management.
• Demonstrate proficiency in Dutch and English.
• Showcase any previous work with marketing automation tools.

ATS Keywords: Growth Marketing, Campaign Management, Customer Engagement, A/B Testing, SQL

ASSUMPTION: The recruitment process is designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Selligent or Braze for marketing automation.
• SQL for database management.
• Google Analytics or similar analytical tools.

ASSUMPTION: Use of advanced marketing tools indicates a data-driven approach to marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Customer-centric focus

Work Style:

• Collaborative and team-oriented.
• Fast-paced with an emphasis on creativity.
• Data-driven decision making.

Self-Assessment Questions:

• Am I comfortable working in a dynamic and fast-growing environment?
• Do I have experience with cross-functional team collaboration?
• Do I thrive in data-driven and customer-focused roles?

ASSUMPTION: The ideal candidate is adaptable and aligns with the company’s commitments to innovation and customer service.

⚠️ Potential Challenges

• Managing multiple projects simultaneously.
• Meeting tight deadlines in a fast-paced environment.
• Adapting to evolving marketing technologies and trends.
• Balancing creative and analytical tasks.

ASSUMPTION: Candidates should be resilient and ready to embrace challenges as opportunities for growth.

📈 Similar Roles Comparison

• Growth roles at other tech companies may focus heavily on analytics.
• Positions in traditional retail might not offer the same level of innovation.
• Global roles may require additional language skills.

ASSUMPTION: This role likely offers more creative scope than similar positions elsewhere.

📝 Sample Projects

• Executing a successful holiday-themed customer engagement campaign.
• Implementing a cross-channel promotion for new product launches.
• Developing A/B tests to refine customer communication strategies.

ASSUMPTION: Prior projects of a similar nature can demonstrate competency and readiness for this role.

❓ Key Questions to Ask During Interview

• What are the main metrics of success for this position?
• How does the Discovery Team align with the broader marketing strategy?
• Can you describe a typical day in this role?
• What major campaigns has the team been proud of recently?
• What are the biggest challenges facing your team right now?

ASSUMPTION: These questions can help clarify expectations and gauge the potential for impact within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience with growth marketing and automation tools.
• Customize your cover letter to reflect an understanding of Picnic’s unique market position.
• Prepare examples of past campaigns you have executed.
• Brush up on the latest marketing trends and technologies that could influence Grocery Retail.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.