Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: Weekday AI

🔹 Location: Delhi, Delhi, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing multi-channel growth strategies to drive user acquisition and lead generation.
• Managing paid campaigns across various platforms and optimizing customer journeys through CRO and A/B testing.
• Analyzing campaign performance and using data insights to inform strategy and improve results.
• Collaborating with cross-functional teams to align on messaging, offers, and campaigns that support company goals.

ASSUMPTION: This role requires a strong analytical mindset, creativity, and a performance-driven attitude. The ideal candidate will be comfortable wearing multiple hats and working in a fast-paced startup environment.

📋 Key Responsibilities

✅ Develop and implement multi-channel growth strategies across paid media, SEO, content, email marketing, and social media to drive user acquisition and lead generation.

✅ Manage paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant networks.

✅ Identify and test new channels and tactics to achieve business growth targets.

✅ Optimize the customer journey through conversion rate optimization (CRO), A/B testing, and personalized content strategies.

✅ Analyze campaign performance and website analytics using tools like Google Analytics, Mixpanel, or similar platforms to uncover insights and areas for improvement.

✅ Own KPIs such as CAC, ROAS, LTV, activation rates, and retention.

✅ Collaborate with design, content, product, and sales teams to align on messaging, offers, and campaigns that support company goals.

✅ Plan and execute email nurturing campaigns and lifecycle marketing strategies to boost engagement and reduce churn.

✅ Drive and manage partnerships, referral programs, and influencer campaigns as alternate growth levers.

✅ Monitor competitive landscape and market trends to stay ahead of industry benchmarks and adapt strategy accordingly.

ASSUMPTION: This role involves a high degree of autonomy and requires the candidate to be proactive, results-driven, and comfortable working in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of hands-on experience in growth marketing or performance marketing roles, ideally in a startup or digital-first company.

Required Skills:

• Proven track record of successfully scaling digital marketing campaigns and achieving measurable results.
• Strong understanding of paid media strategies, SEO, email marketing, and CRM platforms (HubSpot, Mailchimp, etc.).
• Proficiency with marketing tools and platforms such as Google Ads, Meta Business Manager, Google Analytics, Hotjar, etc.
• Familiarity with data visualization and analytics tools to translate insights into actionable strategies.
• Basic knowledge of HTML/CSS or working with developers/designers to create high-converting landing pages is a plus.

Preferred Skills:

• Experience with A/B testing tools and platforms.
• Fluency in additional languages (e.g., Hindi, Spanish, etc.).

ASSUMPTION: Candidates with experience in a similar role or a strong portfolio demonstrating their skills in growth marketing will be highly competitive for this position.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and performance)

Benefits:

• Health insurance coverage
• Paid time off and flexible work arrangements
• Professional development opportunities
• Competitive compensation and equity packages for exceptional candidates

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available for certain roles.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Delhi NCR region. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small startup environment with a close-knit team)

Founded: 2022 (Relatively new, YC-backed recruitment startup)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups.
• The company aims to provide job seekers with hand-curated, high-quality job opportunities in the tech and internet industry.
• Weekday AI focuses on creating a seamless and personalized job search experience for candidates.

Company Specialties:

• Recruitment technology
• Job curation
• Startup hiring

Company Website: http://jobs.weekday.works

ASSUMPTION: Working at Weekday AI offers candidates the opportunity to be part of a fast-growing startup in the recruitment tech space, with a focus on innovation and personalization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: On-site, with flexible hours and remote work options available for certain roles.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands.
• Opportunities to work on diverse projects and gain experience in various aspects of marketing.
• Chance to learn from and collaborate with experienced professionals in the field.

ASSUMPTION: This role offers candidates the chance to make a significant impact on the company's growth and develop their skills in a dynamic environment.

🌍 Location & Work Environment

Office Type: Co-working space or shared office environment

Office Location(s): Delhi, Delhi, India

Geographic Context:

• Delhi is the capital city of India and is known for its rich history, culture, and diverse cuisine.
• The city offers a mix of traditional and modern attractions, with numerous historical sites, museums, and shopping districts.
• Delhi has a humid subtropical climate, with hot summers and cool winters.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available for certain roles.

ASSUMPTION: Working in Delhi offers candidates the opportunity to experience a vibrant and culturally rich city, with a mix of traditional and modern amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the CEO or a senior team member

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Creativity and innovation in marketing strategies
• Data-driven decision-making and ability to interpret analytics
• Communication and collaboration skills

Application Tips:

• Highlight specific examples of successful growth marketing campaigns you've worked on and the results you achieved.
• Demonstrate your understanding of the company and the role by tailoring your resume and cover letter to showcase relevant skills and experiences.
• Prepare questions to ask the interviewer about the company's growth plans and marketing strategies.

ATS Keywords: Growth marketing, performance marketing, data analytics, funnel optimization, SEO, email marketing, social media, paid media, A/B testing, conversion rate optimization, campaign performance analysis, collaboration, project management, HTML/CSS, experimentation

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's problem-solving skills and marketing expertise.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• Google Analytics
• Hotjar
• HubSpot or Mailchimp
• Mixpanel
• HTML/CSS

ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Personalization
• Collaboration
• Data-driven decision-making

Work Style:

• Dynamic and fast-paced environment
• Close-knit team with a strong sense of camaraderie
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and adapt to new tools and platforms?

ASSUMPTION: Candidates who are comfortable working in a startup environment and share the company's values will be a strong fit for this role.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and shifting priorities.
• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management.
• Adapting to new tools and platforms as the company grows and evolves.
• Competing with larger, more established companies for market share and talent.

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or a Performance Marketing Specialist in other companies, but may have more autonomy and responsibility due to the small size of the company.
• In larger organizations, this role may be part of a larger marketing team with more specialized functions, whereas at Weekday AI, the candidate may be expected to wear multiple hats.
• Career progression in this role could lead to a leadership position as the company grows, offering more opportunities for advancement than in a larger, more established organization.

ASSUMPTION: Candidates should consider the unique advantages and challenges of working in a small startup environment when comparing this role to similar positions in larger companies.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive user acquisition and reduce CAC for a new product launch.
• Optimizing the customer journey through A/B testing and personalization to improve activation rates and reduce churn.
• Analyzing campaign performance data to identify trends and areas for improvement, and presenting findings to the marketing team and stakeholders.

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the company's growth plans for the next 1-2 years, and how does this role fit into those plans?
• How does the marketing team collaborate with other departments, such as product and sales, to achieve company goals?
• What are the most significant challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing.
• Prepare examples of successful growth marketing campaigns you've worked on and the results you achieved.
• Prepare questions to ask the interviewer about the company's growth plans and marketing strategies.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.