Growth Marketing Automation Manager

📌 Core Information

🔹 Job Title: Growth Marketing Automation Manager

🔹 Company: Udelta

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Remote

🔹 Category: ⚙️ Marketing Automation,🚀 Growth Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Automating prospecting and lead scoring processes
• Utilizing AI tools for lead qualification and CRM workflows
• Running AI-driven outbound campaigns to engage new clients
• Ensuring data integrity and collaboration across marketing and sales teams

ASSUMPTION: This position is likely responsible for leveraging AI and data analytics effectively to streamline marketing operations due to the role's focus on automation and prospecting.

📋 Key Responsibilities

✅ Automate prospecting, lead enrichment, and scoring using Apollo, Clay, n8n, Zapier, and HubSpot

✅ Analyze company data (services, revenue, tech stack) to qualify leads automatically

✅ Optimize lead scoring models to enhance MQL quality and decrease disqualification

✅ Run & monitor AI-driven outbound campaigns to boost engagement

✅ Ensure data integrity across CRM and prospecting databases

✅ Leverage AI & LLMs for automation, personalization, and lead qualification

✅ Collaborate with Marketing & Sales to refine ICP targeting and improve conversions

✅ Continuously iterate automation workflows to stay ahead of AI-driven demand generation trends

ASSUMPTION: The responsibility list suggests an expectation of managing complex systems and tools aimed at enhancing marketing efficiency.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in growth operations, sales automation, or tech-driven marketing

Required Skills:

• Automated lead generation & qualification pipelines
• Marketing automation tools like Apollo, Clay, n8n, Zapier
• AI-driven prospecting & CRM workflows

Preferred Skills:

• Experience with SQL, Airflow, or Redshift for data analytics
• Deep understanding of automated lead scoring

ASSUMPTION: Relevant educational background in marketing or computer science might be advantageous, although not specified.

💰 Compensation & Benefits

Salary Range: Competitive salary up to 6500€ gross based on your experience

Benefits:

• 25 paid vacation days and 30 working days from abroad
• 8% holiday allowance
• Commuting allowance for in-office days
• Fast-growing scale-up in the travel tech industry

Working Hours: 40 hours per week with hybrid flexibility

ASSUMPTION: Benefits are designed to support work-life balance, especially with hybrid and remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services with a focus on global team compensation management

Company Size: 11-50 employees, indicating a tight-knit and potentially fast-paced work environment

Founded: 2017 in Rotterdam, Netherlands

Company Description:

• AI-powered travel platform for businesses
• Seamless processes for booking and managing business trips
• Actively expanding with new clients and features

Company Specialties:

• Compensation Management
• Data Security
• Global Team Collaboration

Company Website: https://udelta.io/

ASSUMPTION: Although listed as a financial services company, the role's context suggests an emphasis on marketing in the travel industry.

📊 Role Analysis

Career Level: Mid to senior level, suited for individuals with comprehensive experience in growth marketing automation.

Reporting Structure: Likely reports to the head of marketing or a similar leadership position.

Work Arrangement: Hybrid model with emphasis on flexibility between office and home.

Growth Opportunities:

• Enhance expertise in AI-driven marketing strategies
• Potential to lead and innovate in a growing company
• Opportunities for international collaboration

ASSUMPTION: The hybrid work model allows for personal development while maintaining a presence within a dynamic team environment.

🌍 Location & Work Environment

Office Type: Modern office setup in a central urban location

Office Location(s): Rotterdam, Zuid-Holland, Netherlands

Geographic Context:

• Thriving economic and cultural hub
• Proximity to major transportation links
• Diverse and multicultural professional community

Work Schedule: Predominantly weekday work with some potential flexibility for time zones

ASSUMPTION: The office blend of modernity and culture suits professionals aiming for dynamic career growth.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interview with HR
• Technical assessment involving practical tasks
• Final interview with team leaders or executives

Key Assessment Areas:

• Technical proficiency with market automation tools
• Analytical skills in data-driven marketing
• Cultural fit with the team

Application Tips:

• Highlight experience with similar tools and automation processes
• Demonstrate previous impact on business growth using AI and automation
• Prepare questions that showcase your interest in the company's mission

ATS Keywords: Growth Operations, Sales Automation, Tech-Driven Marketing, AI-Driven Prospecting

ASSUMPTION: Understanding the company's mission can help tailor applications and stand out.

🛠️ Tools & Technologies

• Apollo
• Clay
• n8n
• Zapier
• HubSpot
• SQL/Airflow/Redshift (optional)

ASSUMPTION: Familiarity with these tools will facilitate a smoother transition into the role, as they are core to the position's responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus

Work Style:

• Independent initiative with team collaboration
• Flexible and adaptable to change
• Focus on results-driven work

Self-Assessment Questions:

• How do you incorporate AI into your current marketing efforts?
• What strategies do you employ to ensure data integrity?
• How do you handle rapidly changing technology landscapes?

ASSUMPTION: Candidates who thrive on innovation and collaboration will likely excel in this role.

⚠️ Potential Challenges

• Navigating complex automation tools
• Maintaining data integrity across platforms
• Staying updated with rapid AI advancements
• Balancing hybrid work demands

ASSUMPTION: These challenges are common in tech-driven roles and indicate the need for adaptable problem-solving skills.

📈 Similar Roles Comparison

• Higher emphasis on AI tools compared to traditional marketing roles
• Greater focus on automation than standard sales positions
• Increased data analytics skills compared to conventional marketing jobs

ASSUMPTION: While similar roles may exist, the integration of AI provides a unique career pathway for specialists.

📝 Sample Projects

• Designing an AI-driven lead scoring system
• Implementing cross-channel marketing automation campaigns
• Developing a CRM data integrity protocol

ASSUMPTION: Such projects likely arise from the need to optimize and innovate within marketing and sales processes.

❓ Key Questions to Ask During Interview

• What are the growth milestones for Udelta in the coming year?
• How does Udelta measure success in this role?
• What is the team's approach to collaboration between sales and marketing?
• How does the company support ongoing learning and development?
• What are some current challenges faced within the marketing team?

ASSUMPTION: These questions help gauge the company's direction and the role's nuances, providing insights into expectations and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting key marketing automation skills
• Attach a cover letter describing your AI integration experience
• Prepare for a possible technical assessment
• Research Udelta's recent growth achievements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```