M

Growth Marketing Director

Miratech
Full-time
On-site
London, London, City of, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Director

πŸ”Ή Company: Miratech

πŸ”Ή Location: London, England, United Kingdom (with remote flexibility)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and execution of growth marketing strategies
  • Demand generation and digital marketing expertise
  • Analytical mindset for data-driven decision making
  • Leadership and team management skills

ASSUMPTION: This role requires a strong background in growth marketing, demand generation, and digital marketing to drive the company's growth and meet ambitious KPIs.

πŸ“‹ Key Responsibilities

βœ… Develop and execute a comprehensive growth marketing strategy and plan that aligns with the company’s overall business goals and marketing strategy.

βœ… Create interest and awareness of Miratech’s services and nurture leads through the sales funnel using strategies such as ABM.

βœ… Lead the creation and ongoing development and maintenance of the new website and SEO strategy.

βœ… Develop and execute multi-channel digital marketing campaigns, including email marketing, social media, SEO, PPC, and display advertising, using marketing automation tools.

βœ… Track and analyze KPIs to measure performance and identify areas for optimization through regular reporting.

βœ… Manage and grow a team of marketing professionals to achieve ambitious growth goals, collaborating closely with or leading a BDR function.

ASSUMPTION: The role requires a balance of strategic thinking, hands-on execution, and team management to achieve growth objectives.

🎯 Required Qualifications

Education: A Bachelor’s degree in Marketing, Business, or a related field.

Experience: At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth.

Required Skills:

  • Proven experience in creating and executing successful growth marketing strategies
  • Exceptional analytical skills, with experience in using data to drive decision-making
  • Excellent leadership and communication skills
  • Native English speaker with a track record of building, motivating, inspiring, and managing high-performing teams
  • Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences

Preferred Skills:

  • Experience in ABM strategies
  • Familiarity with marketing automation tools
  • Knowledge of the IT services industry

ASSUMPTION: The required qualifications reflect the need for a seasoned growth marketing professional with a strong analytical background and proven leadership skills.

πŸ’° Compensation & Benefits

Salary Range: Β£80,000 - Β£120,000 per year (based on industry standards for a Growth Marketing Director role in London with 10+ years of experience)

Benefits:

  • Health Insurance
  • Relocation Program
  • Professional Development Opportunities
  • Mentorship Programs
  • Internal Mobility Opportunities
  • Social Sustainability Values

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Director role in London with the required experience level. Benefits are based on the information provided by the company.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Miratech operates in the IT Services and IT Consulting industry, focusing on digital transformation for large enterprises.

Company Size: Miratech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Miratech was founded in 1989 and has since grown into a global leader in IT services and consulting.

Company Description:

  • Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation.
  • The company supports digital transformation for the largest enterprises on the planet.
  • Miratech's culture of Relentless Performance enables over 99% of its engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives.

Company Specialties:

  • Outsourcing
  • Software Development
  • Professional Services

Company Website: www.miratechgroup.com

ASSUMPTION: Miratech's focus on digital transformation and global enterprise clients requires a growth marketing strategy that caters to large-scale, complex organizations.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the VP of Marketing.

Reporting Structure: The Growth Marketing Director will oversee a team of marketing professionals and collaborate closely with or lead a BDR function.

Work Arrangement: The role offers remote work flexibility, with the option to work from anywhere.

Growth Opportunities:

  • Leading the development and launch of the new website and SEO strategy
  • Expanding the company's digital marketing efforts and exploring new channels
  • Potential career progression into a VP or C-level role within the marketing department

ASSUMPTION: The role offers significant growth opportunities, both in terms of team expansion and personal career development.

🌍 Location & Work Environment

Office Type: Miratech has offices in multiple locations worldwide, with the primary office for this role in London.

Office Location(s): 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB

Geographic Context:

  • London is a major global hub for technology, finance, and business, providing ample opportunities for networking and collaboration.
  • The city offers a vibrant multicultural environment with a rich history and diverse cultural attractions.
  • London's time zone (GMT) allows for effective collaboration with global teams and clients.

Work Schedule: The role follows a standard full-time work schedule with flexible work arrangements, allowing for remote work and a healthy work-life balance.

ASSUMPTION: The London office location and remote work flexibility enable the successful candidate to work in a dynamic, multicultural environment while enjoying the benefits of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Interview with the hiring manager (VP of Marketing)
  • Final interview with the CEO or another senior executive

Key Assessment Areas:

  • Strategic thinking and growth marketing expertise
  • Analytical skills and data-driven decision-making
  • Leadership and team management skills
  • Cultural fit and alignment with Miratech's values

Application Tips:

  • Highlight relevant growth marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Miratech's business and how your skills align with the role's requirements
  • Prepare examples of successful growth marketing campaigns you've led and the results you've achieved

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, ABM, SEO, PPC, Marketing Automation, Team Management, Strategic Planning

ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, analytical skills, and leadership potential, as well as their cultural fit with Miratech's values.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • SEO and PPC platforms (e.g., Google Ads, SEMrush, Ahrefs)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning and integrating new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Relentless Performance
  • Global Impact
  • Welcoming Multicultural Environment
  • Social Sustainability Values

Work Style:

  • Data-driven and analytical
  • Collaborative and cross-functional
  • Adaptable and innovative

Self-Assessment Questions:

  • Do you thrive in a data-driven environment and enjoy using data to inform decision-making?
  • Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
  • Can you adapt your strategies and tactics to changing market dynamics and client preferences?

ASSUMPTION: Miratech values a strong cultural fit with their Relentless Performance culture, emphasizing data-driven decision-making, collaboration, and adaptability.

⚠️ Potential Challenges

  • Managing a team remotely and ensuring their engagement and productivity
  • Balancing strategic planning with hands-on execution and optimization
  • Adapting to the unique requirements and preferences of global enterprise clients
  • Keeping up with the latest trends and best practices in growth marketing

ASSUMPTION: The role presents unique challenges that require a strong leader with excellent communication and team management skills, as well as a deep understanding of growth marketing strategies and tactics.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on demand generation and growth strategies
  • Miratech's global enterprise clients require a nuanced understanding of their unique needs and preferences
  • Career progression opportunities may include roles such as VP of Marketing or Chief Marketing Officer

ASSUMPTION: The Growth Marketing Director role at Miratech is unique in its focus on driving growth for global enterprise clients, requiring a strategic and analytical mindset.

πŸ“ Sample Projects

  • Developing and executing a successful ABM campaign for a major enterprise client
  • Conducting a comprehensive SEO audit and implementing improvements to increase organic traffic by 50%
  • Launching a new website and optimizing its design and functionality to improve user experience and drive conversions

ASSUMPTION: The successful candidate will have experience with relevant projects that demonstrate their ability to drive growth and improve performance in key areas.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term growth strategy and how this role fits into that plan?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its growth marketing efforts, and what KPIs will I be responsible for tracking?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight your relevant growth marketing experience and how your skills align with the role's requirements
  • Prepare examples of successful growth marketing campaigns you've led and the results you've achieved
  • Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.