📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Miratech
🔹 Location: London, UK (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of growth marketing strategies
- Demand generation and digital marketing expertise
- Analytical mindset for data-driven decision making
- Leadership and team management skills to drive high-performing teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth and meeting KPIs.
📋 Key Responsibilities
✅ Develop and execute a comprehensive growth marketing strategy and demand generation programs aligned with business goals
✅ Create interest and awareness of Miratech's services, nurturing leads through the sales funnel
✅ Lead the creation and maintenance of the new company website and SEO strategy
✅ Develop and execute multi-channel digital marketing campaigns (email, social media, SEO, PPC, display advertising)
✅ Track and analyze KPIs to measure performance and optimize campaigns
✅ Manage and grow a team of marketing professionals, collaborating closely with sales and potentially leading a BDR function
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership to drive growth and meet KPIs.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: At least 10 years of marketing experience, with at least 5-7 years focused on growth
Required Skills:
- Proven experience in creating and executing successful growth marketing strategies
- Exceptional analytical skills, with experience using data to drive decision-making
- Excellent leadership and communication skills
- Native English speaker with a track record of building, motivating, inspiring, and managing high-performing teams
- Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences
Preferred Skills:
- Experience in ABM (Account-Based Marketing)
- Familiarity with marketing automation tools
- Experience working with agencies to develop and maintain websites
ASSUMPTION: While the role requires a specific degree and years of experience, the most critical qualifications are proven growth marketing experience, exceptional analytical skills, and strong leadership abilities.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Growth Marketing Director role in London)
Benefits:
- Health Insurance
- Relocation Program
- Professional Development Opportunities
- Mentorship Programs
- Internal Mobility Opportunities
- Social Events
Working Hours: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Director role in London, considering the experience required and the company's size. Benefits are comprehensive and support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Miratech operates in the IT Services and IT Consulting industry, supporting digital transformation for large enterprises
Company Size: Miratech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 1989, with over 30 years of experience in the industry
Company Description:
- Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation
- Supports digital transformation for the largest enterprises on the planet
- Culture of Relentless Performance enables over 99% of Miratech’s engagements to succeed
Company Specialties:
- Outsourcing
- Software Development
- Professional Services
Company Website: www.miratechgroup.com
ASSUMPTION: Miratech's industry, size, and history provide a stable and experienced environment for growth and innovation. The company's focus on digital transformation and its culture of Relentless Performance offer unique opportunities for applicants.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP Marketing
Reporting Structure: The Growth Marketing Director will oversee a team of marketing professionals and collaborate closely with the sales team and potentially lead a BDR function
Work Arrangement: The role offers remote work flexibility, with the option to work from anywhere
Growth Opportunities:
- Leading a high-performing team and driving growth for the company
- Potential to expand the role's scope and influence as the company grows
- Opportunities for professional development and internal mobility
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and personal career development, as Miratech continues to grow and expand its digital transformation services.
🌍 Location & Work Environment
Office Type: Miratech has offices in multiple locations worldwide, with the primary office for this role in London
Office Location(s): 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB
Geographic Context:
- London is a major global hub for technology and innovation
- The city offers a vibrant multicultural environment with numerous networking opportunities
- London's time zone (GMT) facilitates collaboration with global teams
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements
ASSUMPTION: The London office location provides a dynamic and multicultural work environment, with easy access to global networking opportunities and a suitable time zone for international collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Cultural fit and alignment with Miratech's values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth marketing campaigns you've led and the results you've achieved
- Research Miratech's company culture and values to demonstrate your cultural fit
ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Analytical Skills, Team Management, Strategic Planning, ABM, SEO, PPC, Email Marketing, Social Media, Marketing Automation, Data-Driven Decision Making
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, growth marketing expertise, analytical skills, leadership abilities, and cultural fit. Applicants should tailor their application materials and prepare examples of their past successes to demonstrate their qualifications.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- PPC and display advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The specific marketing automation, CRM, SEO, PPC, email marketing, and social media management tools used will depend on the company's current tech stack and the successful candidate's recommendations.
👔 Cultural Fit Considerations
Company Values:
- Relentless Performance
- Global Impact
- Growth Mindset
- Welcoming Multicultural Environment
- Social Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Adaptable to changing market dynamics and client preferences
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable using data to drive decision-making and optimize campaigns?
- Can you adapt your strategies and tactics to respond to changing market dynamics and client preferences?
ASSUMPTION: Applicants should assess their fit with Miratech's company values and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity
- Balancing strategic planning with hands-on campaign execution
- Adapting to a dynamic and evolving market for digital transformation services
- Meeting ambitious growth goals and KPIs
ASSUMPTION: These challenges are inherent to the role and require a strong leader with exceptional analytical skills, strategic thinking, and team management abilities to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth and demand generation
- In the IT Services and IT Consulting industry, this role requires a strong understanding of digital transformation services and their application to enterprise clients
- Career progression may involve expanding the role's scope or moving into a more senior leadership position within the marketing department or the company
ASSUMPTION: This role is unique in its focus on growth marketing and demand generation within the IT Services and IT Consulting industry, offering a distinct career path and growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy that drives a 20% increase in qualified leads within the first six months
- Launching a successful ABM campaign that generates a 15% increase in pipeline within the first year
- Optimizing the company's website and SEO strategy to improve organic traffic by 30% within the first nine months
ASSUMPTION: These sample projects illustrate the strategic planning, hands-on campaign execution, and data-driven optimization required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the company's growth marketing efforts and where this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to collaboration and communication between marketing and sales teams?
- What are the most significant challenges facing the company's growth marketing efforts, and how can this role address them?
- How does the company measure and track the success of its growth marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These interview questions help applicants understand the role's context within the company, the team's dynamics, and the key performance indicators for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth marketing campaigns you've led and the results you've achieved
- Research Miratech's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
