Growth Marketing Director

📌 Core Information

🔹 Job Title: Growth Marketing Director

🔹 Company: Future Publishing

🔹 Location: Bath, England, United Kingdom (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Leading two cross-functional squads to drive subscription growth
• Overseeing digital performance marketing strategy across UK and US markets
• Building systems to scale subscriber acquisition efficiently across the portfolio
• Operating with broad influence across brand, product, editorial, data, and finance teams

ASSUMPTION: This role requires a strategic operator with a strong commercial mindset to bring sharper structure, better attribution, faster testing cycles, and stronger economics to the growth marketing function.

📋 Key Responsibilities

✅ Leading performance marketing efforts across UK and US markets

✅ Responsible for both Tier 1 brand acquisition and digital growth for Tier 2/3 brands

✅ Building a growth marketing center of excellence to help brand teams scale acquisition and improve customer journeys

✅ Driving CAC:LTV outcomes across the portfolio and reporting on revenue contribution, growth pacing, and forecast accuracy

ASSUMPTION: This role involves managing large budgets, working with cross-functional teams, and making data-driven decisions to optimize growth marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record as a senior digital growth/performance marketing leader in a scaled DTC, media, or subscription-led business

Required Skills:

• Proven experience managing large budgets (£5m+ annually) and improving CAC:LTV
• Demonstrable experience leading cross-functional growth teams and working across data, creative, lifecycle, and product
• Familiarity with marketing attribution, CRM journeys, CRO, and analytics tooling (e.g., GA4, Looker, CDPs)

Preferred Skills:

• Experience managing agency relationships alongside in-house teams
• Background in content, publishing, or brand portfolios
• Exposure to US and UK consumer growth dynamics
• Built or led a center of excellence in marketing or growth

ASSUMPTION: While a degree is preferred, relevant experience and a strong track record in growth marketing are more important for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £80,000 (Estimated based on industry standards for a senior marketing role in the UK)

Benefits:

• Uncapped leave
• Profit share bonus
• Referral bonus
• Wellbeing support
• Share incentive plan

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 1,001-5,000 employees (Large)

Founded: 1985 (Over 35 years ago)

Company Description:

• Global leader in specialist media with over 200 brands
• Reaches 1 in 3 adults online in the UK and the US
• Grown significantly to a global business with over 3,000 colleagues

Company Specialties:

• Magazines
• Events
• B2C and B2B
• Content marketing
• eCommerce
• Technology
• Gaming
• Entertainment
• Home interest
• Knowledge
• Music
• Media
• Content Creation
• Websites
• Social
• Video
• Digital
• Fashion
• and Advertising

Company Website: www.futureplc.com

ASSUMPTION: Future Publishing is a well-established, global media company with a diverse portfolio of brands and a strong presence in both the UK and US markets.

📊 Role Analysis

Career Level: Senior (P3)

Reporting Structure: Reports to the Senior Director of Subscriptions

Work Arrangement: Hybrid (3 days office, 2 days remote)

Growth Opportunities:

• Potential to make a significant commercial impact on the business
• Broad influence across multiple teams and brands
• Opportunity to build and lead a growth marketing center of excellence

ASSUMPTION: This role offers a unique opportunity for a senior growth marketing professional to make a significant impact on a global media company with a diverse portfolio of brands.

🌍 Location & Work Environment

Office Type: Hybrid (Bath or London Office)

Office Location(s): Bath, England, United Kingdom & London, England, United Kingdom

Geographic Context:

• Bath: A historic city in South West England, known for its Roman-built baths and Georgian architecture
• London: The capital and largest city of the United Kingdom, known for its diverse culture, vibrant arts scene, and iconic landmarks

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior director of subscriptions and other stakeholders
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and commercial acumen
• Leadership and team management skills
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company, its brands, and the subscription growth challenge
• Prepare examples of your past achievements in driving growth and improving CAC:LTV
• Showcase your ability to lead cross-functional teams and drive results through data-driven decision-making

ATS Keywords: Digital Growth, Performance Marketing, Cross-Functional Leadership, Marketing Attribution, CRM Journeys, CRO, Analytics Tooling, Customer Acquisition, Data Analysis, Budget Management, Test-and-Learn, Full-Funnel Optimization, Revenue Contribution, Growth Pacing, Forecast Accuracy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and ability to drive growth and improve CAC:LTV through data-driven decision-making.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Looker
• Customer Data Platforms (CDPs)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to track and analyze marketing performance, optimize customer journeys, and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Innovation
• Collaboration
• Ambition
• Integrity

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Strategic and commercially minded
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform decision-making?
• Are you comfortable working collaboratively with cross-functional teams to drive growth and improve performance?
• Do you have a strategic mindset and a strong commercial focus?
• Are you adaptable and open to change, particularly in a fast-paced and evolving industry?

ASSUMPTION: Future Publishing values expertise, innovation, collaboration, ambition, and integrity. Candidates should be data-driven, collaborative, strategic, and adaptable to fit well within the company culture.

⚠️ Potential Challenges

• Managing large budgets and improving CAC:LTV in a competitive market
• Working with cross-functional teams and stakeholders to drive growth and optimize performance
• Keeping up with the latest trends and best practices in digital marketing and growth
• Balancing the demands of a hybrid work arrangement and maintaining a healthy work-life balance

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, strategic thinking, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on driving subscription growth and improving CAC:LTV
• This role requires a strong commercial mindset and a deep understanding of digital marketing and growth strategies
• Career progression in this role could lead to senior leadership positions within the company or other growth-focused organizations

ASSUMPTION: This role is unique in its focus on subscription growth and requires a specific set of skills and experiences to be successful.

📝 Sample Projects

• Developing and implementing a full-funnel optimization strategy to improve CAC:LTV for a key brand
• Building a growth marketing center of excellence to provide infrastructure, playbooks, and insights to help brand teams scale acquisition and improve customer journeys
• Conducting a comprehensive analysis of marketing attribution and implementing changes to improve data accuracy and inform decision-making

ASSUMPTION: These sample projects are representative of the types of initiatives the Growth Marketing Director might undertake to drive growth and improve performance.

❓ Key Questions to Ask During Interview

• Can you describe the current state of subscription growth and the key challenges facing the business?
• How does this role fit into the broader organizational structure, and who are the key stakeholders I will be working with?
• What is the company's approach to innovation and staying ahead of industry trends in digital marketing and growth?
• What opportunities exist for growth and development within the company, and how does this role contribute to those opportunities?
• How does the company support work-life balance, particularly for hybrid workers?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the work environment, allowing them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in driving growth and improving CAC:LTV
• Demonstrate your understanding of the company, its brands, and the subscription growth challenge
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.