Growth Marketing Director

📌 Core Information

🔹 Job Title: Growth Marketing Director

🔹 Company: Miratech

🔹 Location: London, England, United Kingdom & Philadelphia, PA, USA

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of growth marketing strategies
• Demand generation and digital marketing expertise
• Data-driven decision making and analytical skills
• Leadership and team management, with a focus on driving growth

ASSUMPTION: This role requires a strategic mindset and a deep understanding of digital marketing channels to drive growth and increase brand awareness for Miratech's services.

📋 Key Responsibilities

✅ Develop and execute comprehensive growth marketing strategies and plans

✅ Drive demand generation programs and campaigns through the sales funnel

✅ Lead the creation and maintenance of Miratech's new website and SEO strategy

✅ Develop and execute multi-channel digital marketing campaigns

✅ Track and analyze KPIs to measure performance and optimize campaigns

✅ Manage and grow a team of marketing professionals, collaborating closely with sales and potentially leading a BDR function

ASSUMPTION: This role requires a strong understanding of marketing automation tools and a proven track record in managing and launching websites.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 10+ years of experience in marketing, with at least 5-7 years focused on growth

Required Skills:

• Proven experience in creating and executing successful growth marketing strategies
• Exceptional analytical skills
• Excellent leadership and communication skills
• Ability to be innovative, creative, and adaptive to changing market dynamics

Preferred Skills:

• Native English speaker
• Experience in ABM (Account-Based Marketing)
• Familiarity with SEO and PPC strategies

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record in team management to excel in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on industry standards for a Growth Marketing Director role in London and Philadelphia)

Benefits:

• Health Insurance
• Relocation Program
• Professional Development Opportunities
• Mentorship Programs
• Internal Mobility Opportunities
• Social Events

Working Hours: Full-time, with flexible hours and a remote work option

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Director role in both London and Philadelphia. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Miratech operates in the IT Services and IT Consulting industry, supporting digital transformation for large enterprises worldwide.

Company Size: Miratech has 501-1,000 employees globally, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 1989, with over three decades of experience in IT services and consulting.

Company Description:

• Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation.
• The company supports digital transformation for the largest enterprises on the planet.
• Miratech's culture of Relentless Performance enables over 99% of its engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives.

Company Specialties:

• Outsourcing
• Software Development
• Professional Services

Company Website: www.miratechgroup.com

ASSUMPTION: Miratech's global presence and mid-sized company structure offer applicants the opportunity to work on impactful projects while enjoying a supportive work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP Marketing and overseeing a team of marketing professionals.

Reporting Structure: The Growth Marketing Director will report to the VP Marketing and manage a team of marketing professionals.

Work Arrangement: This role offers a remote work option, with flexible hours and the opportunity to work from anywhere.

Growth Opportunities:

• Leading and growing a high-performing marketing team
• Cross-functional collaboration with sales and other departments
• Potential internal mobility opportunities within Miratech

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including team leadership, cross-functional collaboration, and potential internal mobility.

🌍 Location & Work Environment

Office Type: Miratech has multiple offices worldwide, with the primary locations for this role being London and Philadelphia.

Office Location(s): 708 3rd Avenue, 6th floor, New York, NY 10017, US & 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB

Geographic Context:

• London: A major global city with a thriving tech industry and a multicultural environment.
• Philadelphia: A historic city with a growing tech scene and a lower cost of living compared to other major US cities.

Work Schedule: Full-time, with flexible hours and a remote work option

ASSUMPTION: Applicants should consider the geographic context and work environment preferences when applying for this role, as it offers both in-office and remote work options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager (VP Marketing)
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing expertise and knowledge of marketing automation tools
• Leadership and team management skills
• Adaptability and creativity in driving growth

Application Tips:

• Highlight relevant experience in growth marketing, digital marketing, and team management
• Demonstrate a strong understanding of data-driven decision-making and ABM strategies
• Showcase your ability to work remotely and manage a team in a distributed environment

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, SEO, PPC, Email Marketing, Social Media, Marketing Automation, Data-Driven Decision Making, Team Management, Cross-Functional Collaboration, Creative Thinking, Adaptability

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, focusing on growth marketing, digital marketing, and team management.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• SEO and PPC platforms (e.g., Google Ads, SEMrush, Ahrefs)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Applicants should have experience with marketing automation tools and be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Relentless Performance
• Customer Focus
• Integrity
• Innovation

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and creative

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to make strategic decisions?
• Are you comfortable working in a collaborative, cross-functional team and managing multiple stakeholders?
• Can you adapt to changing market dynamics and pivot strategies as needed?

ASSUMPTION: Applicants should assess their fit with Miratech's company values and work style, as well as their ability to thrive in a data-driven, collaborative environment.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance
• Adapting to a mid-sized company culture and navigating cross-functional teams
• Balancing growth marketing strategies with broader business goals
• Keeping up with the latest digital marketing trends and technologies

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic, growth-focused environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on growth and demand generation, requiring a strategic and analytical mindset.
• In the IT Services and IT Consulting industry, this role requires a strong understanding of enterprise-level clients and their unique needs.
• Career progression in this role could lead to senior leadership positions within Miratech's marketing department or other areas of the business.

ASSUMPTION: Applicants should compare this role to other growth marketing or demand generation positions in the IT Services and IT Consulting industry to better understand the unique requirements and opportunities.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to drive brand awareness and generate leads for a new service offering
• Conducting market research and analyzing data to identify new growth opportunities and optimize existing marketing strategies
• Managing a team to launch and maintain a new company website, optimizing SEO and improving user experience

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven growth and improved performance in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role will fit within it?
• How does Miratech support the growth and development of its marketing team members?
• Can you provide examples of how Miratech's culture of Relentless Performance has driven success in previous marketing campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Miratech approach work-life balance and employee well-being, particularly for remote team members?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Miratech's company culture and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in growth marketing, digital marketing, and team management
• Write a cover letter explaining your interest in this role and how your skills and experience make you a strong fit for Miratech
• Prepare for interviews by researching Miratech's company culture and marketing strategies, and practicing your responses to common interview questions
• Follow up with the hiring manager (VP Marketing) after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.