📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Miratech
🔹 Location: London, England, United Kingdom & Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of growth marketing strategies to drive client growth and revenue
- Overseeing digital marketing efforts, including website development and SEO strategy
- Managing and growing a high-performing marketing team
- Collaborating cross-functionally to align marketing efforts with broader business goals
- Analyzing KPIs to measure performance and make data-driven decisions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in growth marketing to succeed.
📋 Key Responsibilities
✅ Creating and executing a comprehensive growth marketing strategy and plan that aligns with the company's overall business goals and marketing strategy
✅ Developing and optimizing paid acquisition and retention campaigns using strategies such as ABM to drive demand generation and nurture leads through the sales funnel
✅ Leading the creation and ongoing development and maintenance of the company's new website and SEO strategy
✅ Developing and executing multi-channel digital marketing campaigns, including email marketing, database strategy, social media, SEO, PPC, and display advertising, with a solid understanding of marketing automation tools
✅ Tracking and analyzing KPIs to measure performance and identify areas for optimization through regular reporting
✅ Managing and growing a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, and collaborating closely or leading a BDR function
ASSUMPTION: This role requires strong leadership, communication, and team management skills to effectively oversee and grow a high-performing marketing team.
🎯 Required Qualifications
Education: A Bachelor's degree in Marketing, Business, or a related field
Experience: At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth
Required Skills:
- Proven experience in creating and executing successful growth marketing strategies and managing and launching websites
- Exceptional analytical skills, with experience in using data to drive decision-making
- Excellent leadership and communication skills
- Native English speaker with a track record of building, motivating, inspiring, and managing high-performing teams
- Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences
Preferred Skills:
- Experience working in a global IT services and consulting company
- Familiarity with the IT industry and its trends
ASSUMPTION: Candidates with a strong background in growth marketing, digital marketing, and team management are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $150,000 and $200,000 per year, based on industry standards for a Growth Marketing Director with 10+ years of experience in the IT services and consulting industry in the United States and the United Kingdom.
Benefits:
- Health Insurance
- Relocation Program
- Professional Development Opportunities
- Mentorship Programs
- Internal Mobility Opportunities
- Social Events
Working Hours: Full-time, with a flexible work-from-anywhere culture
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience, skills, and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Miratech operates in the IT Services and IT Consulting industry, focusing on helping visionaries change the world by bringing together global enterprise innovation and start-up innovation. They support digital transformation for large enterprises and offer outsourcing, software development, and professional services.
Company Size: Miratech is a mid-sized company with 501-1,000 employees, providing a welcoming multicultural environment with open communication and regular team-building company social events.
Founded: Miratech was founded in 1989 and has since grown to operate across five continents and in over 25 countries worldwide.
Company Description:
- Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation
- They support digital transformation for large enterprises and offer outsourcing, software development, and professional services
- Miratech has a culture of Relentless Performance, enabling over 99% of their engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives
Company Specialties:
- Outsourcing
- Software Development
- Professional Services
Company Website: www.miratechgroup.com
ASSUMPTION: Miratech's focus on global enterprise innovation and start-up innovation sets it apart in the IT services and consulting industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in growth marketing and team management.
Reporting Structure: The Growth Marketing Director reports directly to the VP Marketing and is responsible for overseeing and growing a high-performing marketing team.
Work Arrangement: This role offers a flexible work-from-anywhere culture, with the opportunity to work remotely or from one of Miratech's global offices.
Growth Opportunities:
- Leading and growing a high-performing marketing team
- Collaborating cross-functionally to align marketing efforts with broader business goals
- Potential for internal mobility and career advancement within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's overall marketing strategy and revenue growth.
🌍 Location & Work Environment
Office Type: Miratech offers a flexible work-from-anywhere culture, with the opportunity to work remotely or from one of their global offices.
Office Location(s): London, England, United Kingdom & Charlotte, North Carolina, United States
Geographic Context:
- London, England, United Kingdom: A major global city with a thriving tech industry and a multicultural environment
- Charlotte, North Carolina, United States: A rapidly growing city with a strong tech industry and a high quality of life
Work Schedule: Full-time, with a flexible work-from-anywhere culture
ASSUMPTION: The flexible work arrangement and global office locations offer candidates the opportunity to work in a dynamic, multicultural environment with a high degree of flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the VP Marketing
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Cultural fit and alignment with Miratech's values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience, team management skills, and strategic thinking
- Prepare for behavioral interview questions that focus on your experience in growth marketing, team management, and data-driven decision-making
- Research Miratech's company culture and values to demonstrate your cultural fit
ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Analytical Skills, Team Management, Client Engagement, Creativity, Adaptability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, growth marketing expertise, and leadership skills, as well as their cultural fit with Miratech's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- PPC and display advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's final decision.
👔 Cultural Fit Considerations
Company Values:
- Relentless Performance
- Global Impact
- Growth Mindset
- Welcoming Multicultural Environment
- Social Sustainability Values
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and innovative
Self-Assessment Questions:
- Do you have a proven track record of creating and executing successful growth marketing strategies?
- Are you comfortable working in a global, multicultural environment?
- Do you thrive in a collaborative, cross-functional work environment?
ASSUMPTION: Candidates who align with Miratech's values and work style are more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing a high-performing marketing team remotely, with team members located in different time zones
- Balancing strategic planning and execution with day-to-day marketing tasks and campaigns
- Adapting to changing market dynamics and client preferences
- Aligning marketing efforts with broader business goals and collaborating cross-functionally
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Growth Marketing Manager or Director of Demand Generation, but with a stronger focus on strategic planning and team management
- In the IT services and consulting industry, this role is comparable to similar positions at other global IT services and consulting companies
- Career path comparison: This role can lead to senior marketing leadership positions, such as VP of Marketing or Chief Marketing Officer, or other executive roles within the company
ASSUMPTION: This role offers unique opportunities for growth and advancement within the company, with a clear path to senior marketing leadership positions.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy and plan that drives client growth and revenue
- Managing and growing a high-performing marketing team, including recruitment, onboarding, and performance management
- Collaborating cross-functionally to align marketing efforts with broader business goals and monitor key performance metrics
ASSUMPTION: These sample projects demonstrate the strategic and team management aspects of the role, as well as the need for strong collaboration and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and product, to align marketing efforts with broader business goals?
- What are the key performance indicators (KPIs) used to measure the success of the growth marketing strategy, and how are they tracked and analyzed?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexibility in this role?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's long-term growth strategy, cross-functional collaboration, data-driven decision-making, professional development, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience, team management skills, and strategic thinking
- Prepare for behavioral interview questions that focus on your experience in growth marketing, team management, and data-driven decision-making
- Research Miratech's company culture and values to demonstrate your cultural fit
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
