Growth Marketing Director

📌 Core Information

🔹 Job Title: Growth Marketing Director

🔹 Company: AssistIQ

🔹 Location: Columbus, Ohio, United States (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US) or Hybrid (Columbus, OH)

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and lifecycle marketing to fuel growth
• Collaborating with cross-functional teams to ensure marketing strategies align with revenue goals
• Optimizing and managing marketing technology tools for efficiency and scalability
• Analyzing data and insights to drive continuous improvement
• Building and scaling marketing programs in a dynamic, AI-driven environment

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in B2B enterprise SaaS, preferably in healthtech, to thrive in AssistIQ's fast-paced, innovative environment.

📋 Key Responsibilities

✅ Own demand generation: Direct, launch, and optimize campaigns that build pipeline and drive revenue, partnering heavily with external marketing studio, Super Green.

✅ Lead strategic Account-Based Marketing (ABM) initiatives to drive pipeline growth and deepen engagement with high-value target accounts.

✅ Drive lifecycle marketing: Maintain and refine marketing programs that support the full customer journey, from acquisition to onboarding, engagement, and retention.

✅ Plan and execute events, webinars, and field marketing activities to build brand awareness and generate pipeline, overseeing budget and spend to ensure maximum ROI.

✅ Build and manage marketing technology stack, evaluating, implementing, and optimizing tools such as CRM, automation, and AI-powered solutions.

✅ Analyze performance data and translate analytics into actionable recommendations to improve conversion and pipeline performance.

✅ Collaborate with external strategic and creative partners, leadership, and cross-functional teams to ensure campaigns are aligned, on-brand, and effective.

✅ Define and steer the future of AssistIQ's marketing organization, both internally and with Super Green.

ASSUMPTION: This role requires a high degree of collaboration, adaptability, and a customer-centric mindset to succeed in a dynamic, evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years in growth marketing, demand generation, or lifecycle marketing in B2B enterprise SaaS, with a strong preference for healthtech experience

Required Skills:

• Proven success in building and scaling inbound marketing playbooks that drive measurable growth and retention
• Strong analytical and data skills, with experience using marketing technology tools such as HubSpot, Salesforce, and AI-driven enrichment and analytics
• Excellent communication skills and a bias for action
• Collaborative, entrepreneurial mindset, with the ability to partner across teams and with external creative resources
• Comfort in a dynamic environment, resourceful, proactive, and always learning
• Passion for transforming healthcare through technology and data

Preferred Skills:

• Familiarity with the dynamics of B2B marketing in the healthtech environment
• Experience with AI-powered tools and approaches in marketing
• Strong budget management skills

ASSUMPTION: Candidates with a proven track record in B2B marketing, particularly in healthtech, will be best positioned to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Health Insurance
• Pension Plan
• 3 weeks of vacation
• 10 sick days
• Flexible work hours

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (remote or Columbus, OH office)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in B2B enterprise SaaS, with a focus on healthtech experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on healthcare technology and supply chain management

Company Size: 2-10 employees (Small, agile, and growing)

Founded: 2021 (Relatively new, with a strong focus on innovation and growth)

Company Description:

• AssistIQ is on a mission to transform surgical and procedural supply management by addressing a fundamental challenge: healthcare systems lack trusted, real-time data on supply and implant usage.
• Their AI-powered platform captures supply and implant usage with unmatched accuracy, no barcodes, RFID, or manual entry, unlocking new revenue, reducing waste, and surfacing actionable insights that improve patient care and operational efficiency.
• AssistIQ delivers supply intelligence to health systems, reducing waste and carbon footprint without impacting patient quality while eliminating manual processes.

Company Specialties:

• AI-powered supply chain management for healthcare
• Real-time data analytics and insights for surgical and procedural supplies
• Sustainability and cost reduction in healthcare

Company Website: http://www.assistiq.ai

ASSUMPTION: AssistIQ's small size and focus on innovation present unique opportunities for growth and impact in this role.

📊 Role Analysis

Career Level: Mid-level to senior, with significant growth potential as the company expands

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including sales, product, and customer success

Work Arrangement: Hybrid (remote or Columbus, OH office) with flexible hours

Growth Opportunities:

• As the first dedicated marketing hire, this role has the potential to grow into a leadership position as the marketing team expands
• Opportunities to shape AssistIQ's marketing strategy and organization
• Potential to gain experience in healthtech marketing and AI-driven growth strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on AssistIQ's success.

🌍 Location & Work Environment

Office Type: Hybrid (remote or Columbus, OH office)

Office Location(s): Columbus, OH (with the option to work remotely from anywhere in the US)

Geographic Context:

• Columbus, Ohio, is the state capital and the largest city in Ohio, with a population of over 890,000
• The city is known for its vibrant arts scene, diverse neighborhoods, and growing tech industry
• Columbus is centrally located, with easy access to major highways and a regional airport

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from a dynamic, growing city or remotely from anywhere in the US.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the CEO to discuss the role and assess cultural fit
• In-depth interview with the CEO and other team members to discuss marketing strategy, campaigns, and data analysis
• Final interview with the CEO to discuss the role's fit with the company's long-term vision and growth plans

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Collaboration and communication skills
• Cultural fit and alignment with AssistIQ's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, demand generation, and lifecycle marketing, with a focus on healthtech or AI-driven growth strategies
• Prepare examples of successful marketing campaigns you've led, including data-driven insights and results
• Demonstrate your understanding of AssistIQ's mission and how your skills and experience align with the company's goals

ATS Keywords: Growth Marketing, Demand Generation, Lifecycle Marketing, Account-Based Marketing, Data Analysis, Marketing Technology, Collaboration, Customer Engagement, Event Planning, Budget Management, AI Tools, CRM, Salesforce, HubSpot, Optimization, Communication, Healthtech, B2B Enterprise SaaS

ASSUMPTION: AssistIQ's interview process is designed to assess candidates' strategic thinking, data-driven approach, and cultural fit, with a focus on their ability to drive growth and impact in a dynamic, innovative environment.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Salesforce (CRM)
• AI-driven enrichment and analytics tools (e.g., 6sense, Demandbase, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Event planning and management tools (e.g., Eventbrite, Hopin, or similar)

ASSUMPTION: Candidates should have experience with CRM and marketing automation tools, as well as a willingness to learn and adapt to new AI-driven technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer Centricity – We build to exceed expectations and improve care.
• Transparency & Inclusivity – We share openly and embrace diverse ideas.
• Agility & Flexibility – We iterate quickly and adapt to customer needs.
• Accountability & Collaboration – We foster a culture of ownership and curiosity.
• Social Responsibility – We design for environmental sustainability and better patient outcomes.

Work Style:

• Collaborative and cross-functional, with a focus on driving results through teamwork
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Adaptable and entrepreneurial, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• How do you embody AssistIQ's values in your work, and how have you demonstrated this in previous roles?
• How do you approach collaboration and communication with cross-functional teams, and how have you driven results through teamwork in the past?
• How do you stay up-to-date with the latest AI-powered tools and approaches in marketing, and how have you applied this knowledge to drive growth and impact in previous roles?

ASSUMPTION: AssistIQ's values-driven culture seeks candidates who are passionate about transforming healthcare through technology and data, and who embody the company's commitment to customer centricity, transparency, agility, accountability, and social responsibility.

⚠️ Potential Challenges

• Working in a small, fast-growing company may require adaptability and the ability to wear multiple hats
• Balancing the need for strategic, long-term planning with the demands of day-to-day campaign management
• Managing a hybrid work arrangement, with the potential for remote work and in-person collaboration
• Navigating the unique dynamics of the healthtech industry and marketing to healthcare systems

ASSUMPTION: Candidates should be prepared to adapt to a dynamic, evolving environment and embrace the challenges and opportunities that come with working in a small, growing company.

📈 Similar Roles Comparison

• Unlike traditional B2B marketing roles, this position requires a strong focus on AI-driven growth strategies and healthtech marketing
• As the first dedicated marketing hire, this role offers significant growth potential and the opportunity to shape AssistIQ's marketing strategy and organization
• Compared to larger enterprise SaaS companies, this role offers a greater degree of autonomy and the chance to make a substantial impact on the company's success

ASSUMPTION: Candidates should be prepared to leverage their experience in B2B marketing and adapt to the unique dynamics of healthtech marketing and AI-driven growth strategies.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy that drives pipeline growth and aligns with AssistIQ's ideal customer profile
• Launching and optimizing Account-Based Marketing (ABM) campaigns to engage high-value target accounts and drive revenue growth
• Analyzing customer data and insights to inform lifecycle marketing strategies that improve customer engagement, retention, and expansion

ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the Growth Marketing Director role at AssistIQ.

❓ Key Questions to Ask During Interview

• How does AssistIQ plan to scale its marketing efforts as the company grows, and what role will this position play in that expansion?
• Can you describe the team structure and dynamics at AssistIQ, and how does this role fit into the organization?
• How does AssistIQ approach customer centricity and transparency in its marketing efforts, and how can I contribute to these values in this role?
• What are the key growth opportunities for this role, and how can I position myself for success as the company expands?
• How does AssistIQ support work-life balance and employee growth in a hybrid work arrangement?

ASSUMPTION: These key questions are designed to help candidates assess the fit of the role with their career goals, work style, and values, as well as to gain insights into AssistIQ's growth plans and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, demand generation, and lifecycle marketing, with a focus on healthtech or AI-driven growth strategies
• Prepare examples of successful marketing campaigns you've led, including data-driven insights and results
• Demonstrate your understanding of AssistIQ's mission and how your skills and experience align with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.