📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Garner Health
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-8+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving member sign-up and engagement across multiple channels
- Optimizing existing marketing channels through A/B testing and experimentation
- Launching new marketing channels and tactics to drive growth
- Building automated analytics and reporting to measure marketing performance
- Collaborating cross-functionally with various teams to improve member experience
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own increasing sign-up rate and app engagement across the book of business by driving efficiency in existing channels and ideating + owning launch of new channels and tactics
✅ Drive efficiency in existing channels through A/B testing and lowering cost per conversion
✅ Launch new marketing channels and tactics to drive member sign-up and engagement with Garner
✅ Build automated analytics and reporting to measure and analyze campaign and channel performance metrics
✅ Refine messaging and segmentation to optimize campaign performance by member persona
✅ Collaborate cross-functionally with Product, Account Management, Engineering, Data & Reporting to support new product launches, custom client marketing initiatives, and analyze and optimize marketing performance
✅ Optimize new processes to improve efficiency
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to juggle multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8+ years of B2C marketing experience in a growth marketing, lifecycle marketing, marketing operations, or similar role
Required Skills:
- In-depth experience with experimentation, including high volume A/B testing
- Past experience driving quantitative results, including hands-on experience designing & executing multi-channel marketing campaigns using marketing automation and CRM platforms (preferably Iterable)
- Tactical execution of email, segment, and campaign builds
- Familiarity with HTML/CSS for basic email template customization
- Strong critical thinking and problem-solving skills
- Excellent data and analytics skills
- Strong project management skills
- Collaborative team player with strong communication and interpersonal skills
- Ability to thrive in a fast-paced, dynamic start-up environment
- Desire to be a part of the mission to improve the U.S. healthcare system
Preferred Skills:
- Experience with Iterable or similar marketing automation platforms
- Familiarity with healthcare industry trends and regulations
ASSUMPTION: Candidates with experience in B2C marketing, growth marketing, or lifecycle marketing are strongly encouraged to apply. Relevant industry experience is a plus but not required.
💰 Compensation & Benefits
Salary Range: $133,000 - $175,000 USD per year
Benefits:
- Flexible PTO
- Medical/Dental/Vision plan options
- 401(k)
- Teladoc Health
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will depend on various factors, including qualifications, skills, and applicable laws.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on healthcare quality evaluation and incentive models
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Garner Health was founded with a mission to improve the U.S. healthcare system by providing organizations relief from surging healthcare costs
Company Description:
- Garner Health has developed a revolutionary approach to evaluating doctor performance and a unique incentive model to ensure everyone can afford high-quality care
- The company has experienced rapid adoption in the market and has more than doubled its revenue annually over the last 5 years, becoming the fastest-growing company in its space
- Garner Health is committed to cultivating a unique, award-winning culture that fosters teamwork, trust, autonomy, exceptional results, and individual growth
Company Specialties:
- Healthcare quality evaluation
- Incentive models for healthcare providers
- Member engagement and retention
- Cross-functional collaboration and data-driven decision-making
Company Website: getgarner.com
ASSUMPTION: Garner Health is a mission-driven company focused on improving the U.S. healthcare system through innovative solutions and data-driven approaches.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the VP of Growth Marketing and may have the opportunity to manage junior marketing team members in the future
Work Arrangement: Fully remote, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Growth Marketing Director to take on additional responsibilities and advance their career within the marketing department or the company
- Garner Health values internal promotions and provides opportunities for employees to grow and develop their skills
- The company offers a dynamic and fast-paced work environment, allowing employees to gain experience in various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and expand their skillset.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (fully remote)
Geographic Context:
- The United States, with a focus on reaching a broad audience across the country
- Garner Health's remote work environment allows employees to live and work from anywhere in the United States
- The company's target market is primarily U.S.-based organizations and healthcare providers
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Garner Health's fully remote work environment provides employees with the flexibility to balance their personal and professional lives while still maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the VP of Growth Marketing and other team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Experience with A/B testing and marketing automation platforms
- Ability to work effectively in a remote, cross-functional team environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Garner Health's mission and how your experience aligns with the role's responsibilities
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced environment
ATS Keywords: B2C marketing, growth marketing, lifecycle marketing, marketing operations, A/B testing, multi-channel campaigns, marketing automation, CRM platforms, email marketing, HTML/CSS, data analysis, project management, collaboration, problem-solving, creativity, member engagement
ASSUMPTION: Garner Health's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company as a whole.
🛠️ Tools & Technologies
- Iterable (or similar marketing automation platforms)
- CRM platforms (e.g., Salesforce, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Garner Health uses industry-standard marketing automation and data analysis tools to optimize its marketing campaigns and measure performance.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Data-driven decision-making
- Seamless customer experiences
- Continuous learning and improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
- Are you committed to Garner Health's mission to improve the U.S. healthcare system?
ASSUMPTION: Garner Health values candidates who are a strong cultural fit for the company's mission, values, and work style.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining a healthy work-life balance
- Garner Health's fast-paced, dynamic environment may require candidates to be adaptable and resilient
- As a growing company, Garner Health may experience changes in priorities and scope of responsibilities
- Candidates may face competition for this role, as Garner Health is a well-regarded company with a strong reputation in the industry
ASSUMPTION: Garner Health's fully remote work environment, fast-paced culture, and growth potential present unique challenges and opportunities for candidates considering this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving member sign-up and engagement through a combination of growth marketing, lifecycle marketing, and marketing operations
- Similar roles in the industry may focus more narrowly on specific aspects of marketing, such as acquisition, retention, or customer segmentation
- Garner Health's commitment to data-driven decision-making and continuous improvement sets this role apart from similar positions in other companies
ASSUMPTION: This role offers a unique blend of marketing disciplines and a strong focus on data-driven decision-making, making it an attractive opportunity for candidates with a diverse marketing background.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive member sign-ups and engagement
- Conducting A/B testing to optimize email open rates and click-through rates for targeted member segments
- Building automated dashboards to track and analyze marketing performance metrics, such as conversion rates and cost per acquisition
ASSUMPTION: Garner Health's marketing projects are data-driven, results-oriented, and focused on continuous improvement, providing candidates with opportunities to make a meaningful impact on the company's success.
❓ Key Questions to Ask During Interview
- How does Garner Health measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Garner Health support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Garner Health's remote work environment foster collaboration and communication among team members?
ASSUMPTION: Garner Health values candidates who are proactive, curious, and committed to understanding the company's mission, values, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Garner Health's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced environment
- Follow up with Garner Health's talent team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
