📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Miratech
🔹 Location: London, UK (with remote work options)
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive growth marketing strategies to drive demand generation and increase brand awareness.
- Overseeing the digital marketing strategy and managing a high-performing marketing team.
- Collaborating cross-functionally to align marketing efforts with broader business goals and monitor key performance metrics.
- Leading the creation and ongoing development and maintenance of our new website and SEO strategy.
- Creating and executing multi-channel digital marketing campaigns, including email marketing, social media, SEO, PPC, and display advertising.
ASSUMPTION: This role requires a strategic thinker with a strong background in growth marketing, demand generation, and digital marketing. The ideal candidate will have a proven track record of driving growth and managing high-performing teams.
📋 Key Responsibilities
✅ Creating and executing a comprehensive growth marketing strategy and plan that aligns with the company's overall business goals and marketing strategy.
✅ Developing and optimizing paid acquisition and retention campaigns using strategies such as ABM to nurture leads through the sales funnel until they become paying and repeat clients.
✅ Leading the creation and ongoing development and maintenance of our new website and SEO strategy, partnering with an agency.
✅ Developing and executing multi-channel digital marketing campaigns, including email marketing, database strategy, social media, SEO, PPC, and display advertising, with a solid understanding of marketing automation tools.
✅ Tracking and analyzing KPIs to measure performance and identify areas for optimization through regular reporting, making data-driven decisions to optimize campaigns.
✅ Managing and growing a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, and collaborating closely or leading a BDR function.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the successful candidate's skills and experience.
🎯 Required Qualifications
Education: A Bachelor's degree in Marketing, Business, or a related field.
Experience: At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth.
Required Skills:
- Proven experience in creating and executing successful growth marketing strategies and managing and launching websites.
- Exceptional analytical skills, with experience in using data to drive decision-making.
- Excellent leadership and communication skills.
- Native English speaker with excellent leadership and communication skills and a track record of building, motivating, inspiring, and managing high-performing teams.
- Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences.
Preferred Skills:
- Experience working in the IT services and consulting industry.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: While not explicitly stated, experience in the IT services and consulting industry or familiarity with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on industry standards for a Growth Marketing Director role with 10+ years of experience in the UK)
Benefits:
- Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 25% year-over-year revenue growth.
- Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, and a relocation program.
- Work From Anywhere Culture: make the most of the flexibility that comes with remote work.
- Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities.
- Global Impact: collaborate on impactful projects for top global clients and shape the future of industries.
- Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events.
- Social Sustainability Values: join our sustainable business practices focused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Director role with 10+ years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Miratech operates in the IT services and consulting industry, focusing on digital transformation for large enterprises.
Company Size: Miratech is a mid-sized company with 501-1,000 employees, providing a supportive work environment with opportunities for growth and collaboration.
Founded: Miratech was founded in 1989 and has since grown into a global leader in IT services and consulting, with a strong focus on innovation and client success.
Company Description:
- Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation.
- The company supports digital transformation for the largest enterprises on the planet and has a 99% project success rate.
- Miratech's culture of Relentless Performance enables over 99% of its engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives.
Company Specialties:
- Outsourcing
- Software Development
- Professional Services
Company Website: www.miratechgroup.com
ASSUMPTION: Miratech's focus on innovation, client success, and a culture of Relentless Performance makes it an attractive employer for growth-minded professionals seeking to make a global impact.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP Marketing and overseeing a team of marketing professionals.
Reporting Structure: The Growth Marketing Director will report to the VP Marketing and manage a team of marketing professionals.
Work Arrangement: This role offers remote work options, allowing for a flexible work arrangement.
Growth Opportunities:
- As a newly created role, there is significant potential for growth and impact in this position.
- The successful candidate will have the opportunity to shape the growth marketing strategy and lead a high-performing team.
- With Miratech's focus on internal mobility and professional development, there may be opportunities for career advancement within the company.
ASSUMPTION: The Growth Marketing Director role offers a unique opportunity for a senior marketing professional to make a significant impact on Miratech's growth and success.
🌍 Location & Work Environment
Office Type: Miratech has multiple offices worldwide, with this role based in London, UK, but offering remote work options.
Office Location(s): 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB
Geographic Context:
- London is a major global hub for technology, finance, and business, providing ample opportunities for networking and collaboration.
- The UK is home to a thriving IT services and consulting industry, with numerous potential clients and partners.
- The remote work option allows for a flexible work arrangement, enabling employees to balance their personal and professional lives.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options.
ASSUMPTION: The combination of a global office location, remote work options, and a flexible work schedule makes this role an attractive opportunity for growth-minded marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and other team members
- Final round interviews, potentially including a case study or presentation
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Communication and collaboration skills
- Cultural fit and alignment with Miratech's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Miratech's business and the IT services and consulting industry.
- Prepare examples of your past growth marketing campaigns and their results to discuss during the interview.
- Research Miratech's company culture and values to ensure a strong cultural fit.
ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, ABM, SEO, PPC, Email Marketing, Social Media, Marketing Automation, Data-Driven Decision Making, Team Management, Cross-Functional Collaboration, Client Nurturing, Website Management
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, demonstrate their understanding of Miratech's business, and prepare for interviews that focus on their strategic thinking, analytical skills, and leadership abilities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, SEO tools, social media management tools, and email marketing platforms would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Relentless Performance
- Innovation
- Client Success
- Global Impact
- Welcoming Multicultural Environment
- Social Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Innovative and creative
- Adaptable to changing market dynamics and client preferences
Self-Assessment Questions:
- Do you have a proven track record of driving growth through strategic marketing campaigns?
- Are you comfortable working in a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events?
- Do you have excellent leadership and communication skills and a track record of building, motivating, inspiring, and managing high-performing teams?
ASSUMPTION: Applicants should assess their fit with Miratech's company values and work style, and be prepared to discuss their alignment with these factors during the interview process.
⚠️ Potential Challenges
- As a newly created role, there may be initial challenges in defining and refining the growth marketing strategy and processes.
- The role requires a strong understanding of the IT services and consulting industry and its unique dynamics.
- Managing a remote team may present unique challenges, requiring strong leadership and communication skills.
- Balancing the demands of a full-time role with remote work options may require exceptional time management and prioritization skills.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, evolving role.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique opportunity to shape the growth marketing strategy for a global IT services and consulting company.
- Unlike other roles in the IT services and consulting industry, this position focuses specifically on growth marketing and demand generation, rather than a broader range of marketing responsibilities.
- Career path comparison: This role offers a clear path for career advancement within Miratech, with the potential for growth into a VP or C-level role in the future.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other growth marketing roles in the IT services and consulting industry.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy and plan that aligns with Miratech's overall business goals and marketing strategy.
- Creating and optimizing paid acquisition and retention campaigns using strategies such as ABM to nurture leads through the sales funnel until they become paying and repeat clients.
- Leading the creation and ongoing development and maintenance of Miratech's new website and SEO strategy, partnering with an agency.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these responsibilities in the Growth Marketing Director role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Miratech's growth marketing strategy and how this role will contribute to its evolution?
- How does Miratech support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Miratech approach collaboration and communication between marketing and other departments, such as sales and product development?
- What are the most significant challenges facing Miratech's growth marketing efforts, and how can this role address them?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and that showcase their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Miratech's business and the IT services and consulting industry.
- Prepare examples of your past growth marketing campaigns and their results to discuss during the interview.
- Research Miratech's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
