Growth Marketing Engagement & Retention Manager, Apple Services

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📌 Core Information

** 🔹 **Job Title:** Growth Marketing Engagement & Retention Manager, Apple Services 🔹 **Company:** Apple 🔹 **Location:** New City, New York, United States 🔹 **Job Type:** On-site 🔹 **Category:** 🚀 Growth Marketing 🔹 **Date Posted:** Thu Apr 03 2025 00:20:02 GMT+0000 (Coordinated Universal Time) 🔹 **Experience Level:** 5-10 years 🔹 **Remote Status:** On-site **

📌 Essential Job Details

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🚀 Job Overview

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Key aspects of this role include:

• Developing and optimizing engagement and retention strategies for Apple Services
• Collaborating with cross-functional teams to create privacy-friendly customer engagement programs
• Analyzing customer journeys, value propositions, and educational messaging
• Optimizing programs through A/B testing and data-driven insights

ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing, A/B testing, and data-driven optimization to succeed.

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📋 Key Responsibilities

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✅ Develop and optimize engagement and retention strategies for Apple Services

✅ Collaborate with cross-functional teams to create customer engagement programs

✅ Analyze customer journeys, value propositions, and educational messaging

✅ Optimize programs through A/B testing and data-driven insights

✅ Identify opportunities to enhance messaging experience through new platform capabilities and privacy-friendly targeting

✅ Submit and maintain requirements briefs for campaign execution

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to meet deadlines while balancing multiple projects.

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🎯 Required Qualifications

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Education: Bachelor’s degree required

Experience: 5-8 years of experience leading lifecycle marketing programs, ideally in financial services or digital payments spaces

Required Skills:

• Proven success in achieving growth goals for user engagement and retention
• Experience testing and optimizing marketing channels including push notification, email, and in-app messaging
• Strong project management capability with exceptional attention to detail
• Deep understanding of A/B testing and data-driven optimization marketing
• Analytical problem-solving skills with a track record of success in developing and optimizing marketing strategies

Preferred Skills:

• Thorough understanding of integrating product, design, business, marketing, engineering, and stakeholder teams
• Excellent presentation, written, and verbal communication skills
• Exceptional relationship-building and interpersonal skills
• Ability to work collaboratively under pressure with experience on complex, international, large-scale, time-critical projects

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered equivalent.

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💰 Compensation & Benefits

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Salary Range: $120,000 - $180,000 per year (Based on industry standards for a mid-level growth marketing role in the New York area)

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) matching
• Generous time off and company holidays
• Employee discounts on Apple products

Working Hours: Full-time, 40 hours per week. Flexible work hours may be available.

ASSUMPTION: Salary ranges are estimated based on industry standards and may vary depending on the candidate's experience and skills.

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📌 Applicant Insights

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🔍 Company Context

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Industry: Computers and Electronics Manufacturing. Apple is a leading global technology company known for innovative products and services.

Company Size: 51-200 employees. Apple's size allows for a dynamic and collaborative work environment.

Founded: 1976. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne.

Company Description:

• Apple is committed to creating products that enrich people's lives and contribute to a more sustainable future
• The company is known for its innovative culture and emphasis on design, simplicity, and user experience
• Apple's services division offers a range of digital content and subscription services, including Apple Music, Apple TV+, and Apple News+

Company Specialties:

• Consumer electronics
• Software development
• Retail and online sales

Company Website: https://www.apple.com/

ASSUMPTION: Apple's company culture is highly competitive and innovative, with a strong focus on design and user experience.

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📊 Role Analysis

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Career Level: Mid-level. This role requires significant experience in lifecycle marketing but offers opportunities for growth and leadership.

Reporting Structure: This role reports directly to the Senior Manager, Growth Marketing, and may oversee junior team members or external agencies.

Work Arrangement: On-site. This role requires regular on-site presence to collaborate with cross-functional teams and attend meetings.

Growth Opportunities:

• Potential advancement to senior or management roles within the growth marketing team
• Opportunities to work on high-impact projects and influence Apple's services strategy
• Exposure to a wide range of teams and disciplines, fostering professional development

ASSUMPTION: Growth opportunities are abundant at Apple, with a strong emphasis on internal promotion and career development.

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🌍 Location & Work Environment

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Office Type: Corporate headquarters. Apple's New City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 10600 N Central Expy, Dallas, TX 75243

Geographic Context:

• New City is a vibrant, multicultural urban area with a thriving tech industry
• The office is located in a bustling business district with easy access to public transportation and amenities
• New City offers a diverse range of cultural attractions, entertainment, and dining options

Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours to accommodate team meetings and collaborations.

ASSUMPTION: The work environment at Apple is fast-paced, collaborative, and highly competitive, with a strong emphasis on innovation and results.

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💼 Interview & Application Insights

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Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site interview with cross-functional team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and A/B testing
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in lifecycle marketing, A/B testing, and data-driven optimization
• Tailor your resume to emphasize skills and accomplishments related to the key responsibilities listed
• Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive engagement and retention

ATS Keywords: Lifecycle Marketing, User Engagement, Retention Strategies, A/B Testing, Data Driven Insights, Project Management, Messaging Platforms, Customer Experience, Analytical Problem Solving, Cross-Functional Collaboration, Communication Skills, Relationship Building, International Projects, Optimization, Strategic Recommendations, Educational Messaging

ASSUMPTION: Apple's application process is competitive and thorough, with a strong emphasis on assessing candidates' skills and cultural fit.

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🛠️ Tools & Technologies

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• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Tableau, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project, but a strong proficiency in marketing automation and data analysis tools is essential.

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👔 Cultural Fit Considerations

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Company Values:

• Accessibility
• Education
• Environmental stewardship
• Inclusion and diversity
• Privacy
• Quality
• Vitality

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and innovative

Self-Assessment Questions:

• How do you embody Apple's commitment to accessibility and inclusion in your work?
• Can you describe a time when you had to adapt your communication style to work effectively with a diverse team?
• How do you stay organized and manage your time when balancing multiple projects and priorities?

ASSUMPTION: Apple's company culture is highly competitive and innovative, with a strong emphasis on design, user experience, and results.

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⚠️ Potential Challenges

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• Managing multiple projects and priorities with tight deadlines
• Balancing the need for privacy-friendly targeting with the desire to optimize engagement and retention
• Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
• Collaborating effectively with cross-functional teams across different time zones

ASSUMPTION: The role may present challenges related to time management, prioritization, and cross-functional collaboration, but offers significant opportunities for growth and impact.

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📈 Similar Roles Comparison

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• Unlike other growth marketing roles, this position focuses specifically on engagement and retention strategies for Apple Services
• This role requires a strong understanding of customer lifecycle marketing and A/B testing, as well as experience in financial services or digital payments
• Career progression may involve moving into senior or management roles within the growth marketing team or exploring opportunities in related fields, such as product marketing or customer success

ASSUMPTION: This role is unique in its focus on Apple Services and requires specific experience and skills to succeed.

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📝 Sample Projects

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• Developing and executing a targeted email campaign to re-engage dormant Apple Wallet users
• Optimizing push notification messaging and timing to improve app open rates and user retention
• Analyzing customer data to identify segments with high churn risk and developing targeted retention strategies

ASSUMPTION: Sample projects are intended to illustrate the types of initiatives the successful candidate may work on, but may vary depending on the team's priorities and business needs.

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❓ Key Questions to Ask During Interview

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• How does this role fit into the broader growth marketing strategy for Apple Services?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does Apple support work-life balance for employees in this role?
• What opportunities are there for professional development and growth within the growth marketing team?
• How does Apple approach data privacy and ensure that marketing efforts comply with relevant regulations?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and allows you to better assess the fit between your career goals and the opportunities available at Apple.

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📌 Next Steps for Applicants

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To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in lifecycle marketing, A/B testing, and data-driven optimization
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
• If applicable, prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive engagement and retention
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.