Growth Marketing

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Maze

🔹 Location: Remote (Global)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building Maze's marketing engine from scratch to drive revenue growth
• Focusing on demand generation and content strategy to impact booked ARR
• Collaborating with leadership, sales, and engineering teams to create compelling content and execute ABM campaigns
• Pioneering AI-native marketing approaches to accelerate growth

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as you'll be building marketing programs from the ground up.

📋 Key Responsibilities

✅ Drive revenue-focused demand generation through multi-channel campaigns (email, social, events, ABM) that generate qualified pipeline and directly contribute to booked ARR

✅ Build a compelling content strategy that resonates with technical security audiences, establishing Maze as a thought leader while driving engagement and conversions

✅ Execute event marketing, including conference presence, webinars, and customer events, to generate high-quality leads and showcase Maze's AI-powered platform

✅ Enable sales success by working closely with sales teams to create enablement materials, nurture campaigns, and account-based marketing strategies that accelerate deal velocity

✅ Pioneer AI-native marketing by leveraging AI tools to accelerate content creation, campaign optimization, and audience insights while establishing best practices for the team

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on technical audiences and complex buying processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years in B2B SaaS marketing with proven experience marketing to technical audiences (developers, security teams, IT leaders)

Required Skills:

• Proven track record of success in a high-performing marketing team with measurable impact on pipeline and revenue
• Ability to work closely with sales, engineering, and product teams in a fast-paced, collaborative environment
• Strong technical marketing expertise, with a focus on cybersecurity, dev tools, or technical fintech marketing
• High-performance background with a history of exceeding targets and driving growth

Preferred Skills:

• AI/ML product marketing experience
• Strong content writing and creation skills
• Partnership and customer marketing experience
• Experience using AI tools to accelerate marketing workflows

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with various teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Growth Marketing Manager role with 4-6 years of experience in B2B SaaS marketing)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous vacation and holiday policy
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on user research and AI-powered cybersecurity solutions

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2018

Company Description:

• Maze is a user research platform that empowers companies to build the right products faster by making user insights available at the speed of product development.
• The company allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.
• Maze is using generative AI (LLMs and agents) to solve pressing challenges in cybersecurity, with a focus on stopping cyber attacks and delivering better outcomes for all.

Company Specialties:

• User research
• AI-powered cybersecurity solutions
• Product development

Company Website: maze.co

ASSUMPTION: Maze is a well-funded startup with a strong team of leaders from Big Tech and scale-ups, aiming to build a new company in the AI era with the opportunity to design everything from the ground up.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to fast-track to marketing leadership

Reporting Structure: This role reports directly to the leadership team and works closely with sales, engineering, and product teams

Work Arrangement: Remote OK, with flexible hours and the ability to work from anywhere globally

Growth Opportunities:

• Fast-tracking to marketing leadership within the company
• Pioneering AI-assisted marketing practices and building scalable growth systems from day one
• Working on cutting-edge technology at the intersection of generative AI and cybersecurity

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Maze is a well-funded startup with ambitious plans to scale its growth.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office locations

Office Location(s): N/A (Remote work only)

Geographic Context:

• Maze is a global company with a remote workforce, allowing employees to work from anywhere with an internet connection
• The company is headquartered in San Francisco, California, but has employees worldwide
• Maze's user base is global, with customers in various industries and regions

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment at Maze offers a high degree of flexibility and autonomy, with the expectation that employees can manage their time effectively and deliver results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the leadership team

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Collaboration and communication skills
• Technical marketing expertise

Application Tips:

• Highlight your experience in B2B SaaS marketing, with a focus on technical audiences and complex buying processes
• Demonstrate your ability to drive revenue growth and exceed targets in previous roles
• Showcase your understanding of AI-native marketing and your willingness to pioneer new approaches
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: B2B SaaS marketing, demand generation, content strategy, event marketing, sales enablement, AI-native marketing, cybersecurity, technical marketing, cross-functional collaboration, content creation, partnership marketing, customer marketing, campaign optimization, audience insights

ASSUMPTION: Maze uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• AI tools for content creation and campaign optimization
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at Maze may vary depending on the role and the team's needs, but the company is likely to use industry-standard marketing and project management software.

👔 Cultural Fit Considerations

Company Values:

• User-focused
• Innovative
• Collaborative
• Ambitious
• Impact-driven

Work Style:

• Remote-friendly and flexible
• Highly collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and open to new ideas

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can work closely with various teams to drive growth?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of B2B SaaS marketing, with a focus on technical audiences and complex buying processes?
• Are you open to pioneering new marketing approaches and establishing best practices for your team?

ASSUMPTION: Maze values candidates who are user-focused, innovative, collaborative, ambitious, and impact-driven, with a strong work ethic and a willingness to adapt to a fast-paced, remote-friendly environment.

⚠️ Potential Challenges

• Building marketing programs from scratch, requiring a high degree of autonomy and strategic thinking
• Working with complex technical buying processes and technical security audiences
• Pioneering AI-native marketing approaches, which may require learning new tools and techniques
• Managing a remote workforce and collaborating effectively with global teams

ASSUMPTION: While Maze offers significant growth opportunities, this role also presents unique challenges that require a strong, adaptable candidate with a proven track record of success in high-performing marketing teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on demand generation and content strategy to drive real revenue impact
• Maze's emphasis on AI-native marketing sets this role apart from other B2B SaaS marketing positions
• This role offers the opportunity to fast-track to marketing leadership within the company, making it an attractive choice for ambitious marketing professionals

ASSUMPTION: While this role shares similarities with other B2B SaaS marketing positions, its focus on demand generation, content strategy, and AI-native marketing makes it a unique and attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel campaign that generates qualified pipeline and contributes to booked ARR
• Creating a compelling content strategy that resonates with technical security audiences and establishes Maze as a thought leader
• Planning and executing a conference presence that generates high-quality leads and showcases Maze's AI-powered platform
• Working closely with sales teams to create enablement materials and account-based marketing strategies that accelerate deal velocity

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they can expect in this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does Maze plan to scale its marketing efforts in the coming years, and how will this role contribute to that growth?
• Can you describe the team structure and how this role will collaborate with other departments, such as sales and engineering?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Maze support the professional development and growth of its employees, particularly in marketing roles?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous marketing campaigns and their results
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.