📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Aldea
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and retention through innovative growth strategies
- Collaborating cross-functionally with product, engineering, design, marketing, and talent teams
- Optimizing marketing funnels and improving ROI across various channels
- Analyzing data to uncover insights and inform decision-making
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute growth marketing strategies to drive user acquisition and retention
✅ Collaborate with cross-functional teams to launch and optimize marketing campaigns
✅ Analyze campaign performance data and optimize marketing funnels
✅ Stay up-to-date with industry trends and best practices in growth marketing
✅ Manage and mentor junior team members
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, with a focus on driving growth and improving ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in growth marketing, product marketing, or performance roles at a startup or fast-moving team
Required Skills:
- Proven track record of driving growth in previous roles
- Strong analytical skills and data-driven mindset
- Hands-on experience with tools like GA4, Amplitude, Mixpanel, Segment, Hubspot, Webflow, or Customer.io
- Familiarity with paid channels (Meta, Google, TikTok)
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with onboarding flows, lifecycle marketing, or retention experiments
- Ability to write basic SQL queries or use BI tools
- Curiosity and creativity in experiment design
ASSUMPTION: Candidates should have a strong background in growth marketing and be comfortable working with data and various marketing tools.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Flexible remote work and a culture of autonomy and trust
- Competitive health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results
ASSUMPTION: The salary range is estimated based on the company size, industry standards, and the level of experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Personal growth and development technology
Company Size: 51-200 employees (well-funded, design-forward seed stage startup)
Founded: 2022
Company Description:
- Transforming the way the world's experts scale their impact through AI-powered companion experiences
- Partners with top coaches, therapists, and personal growth experts to create engaging and accessible content
- Backed by top investors and focused on helping people make better, more informed decisions
Company Specialties:
- AI-powered personal growth experiences
- Expert partnerships and content creation
- User acquisition and retention strategies
Company Website: https://www.aldera.com/
ASSUMPTION: Aldea is a growing startup with a strong focus on innovation and user-centered design, operating in the competitive personal growth and development technology industry.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth as the company expands
Reporting Structure: This role reports directly to the VP of Marketing and may manage junior team members
Work Arrangement: Remote OK, with flexible hours and a focus on results
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to shape the growth marketing strategy and team
- Chance to work with high-profile experts and partners in the personal growth and development field
ASSUMPTION: This role offers significant growth potential as Aldea continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Remote OK, with the option to work from the Miami office
Office Location(s): Miami, Florida, United States
Geographic Context:
- Miami is a vibrant, multicultural city with a thriving tech scene
- Florida offers no state income tax, which may impact take-home pay
- The Eastern Time Zone may require some flexibility in working hours to accommodate global team members
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from a vibrant and diverse city with a strong tech industry presence.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- Case study presentation and Q&A with the marketing team
- Final interview with the CEO
Key Assessment Areas:
- Growth marketing strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with Aldea's mission
Application Tips:
- Highlight your experience driving growth in previous roles
- Include specific examples of data-driven decision-making and funnel optimization
- Tailor your resume and cover letter to emphasize your fit with Aldea's mission and values
- Prepare a case study presentation showcasing your growth marketing strategy and execution skills
ATS Keywords: Growth marketing, user acquisition, user retention, marketing funnels, ROI optimization, data analysis, cross-functional collaboration, marketing strategy
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, data-driven mindset, and cultural fit, with a focus on growth marketing skills and experience.
🛠️ Tools & Technologies
- GA4
- Amplitude
- Mixpanel
- Segment
- Hubspot
- Webflow
- Customer.io
- Paid channels (Meta, Google, TikTok)
ASSUMPTION: Candidates should have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We're passionate about helping people make better, more informed decisions
- User-centered: We prioritize the needs and preferences of our users in everything we do
- Innovative: We embrace new ideas and approaches to problem-solving
- Collaborative: We work together to achieve our goals and support each other's success
Work Style:
- Autonomous: We trust our team members to manage their time and priorities effectively
- Results-driven: We focus on achieving outcomes and delivering value
- Adaptable: We embrace change and are open to new ways of working
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in growth marketing?
- Can you describe a time when you optimized a marketing funnel to improve ROI?
- How do you approach collaborating with cross-functional teams to launch and optimize marketing campaigns?
ASSUMPTION: Aldea values candidates who are passionate about their mission, user-focused, innovative, collaborative, autonomous, results-driven, and adaptable.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment with evolving priorities
- Managing multiple projects and stakeholders simultaneously
- Adapting to new tools and technologies as the company grows and evolves
- Balancing the need for data-driven decision-making with the need for quick execution
ASSUMPTION: These challenges are inherent to working in a growing startup and require a high degree of adaptability, prioritization, and communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and funnel optimization
- Compared to other growth marketing roles, this position offers significant growth potential as Aldea continues to expand
- This role is well-suited for candidates looking to make a significant impact in a fast-paced, dynamic startup environment
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on growth, data-driven decision-making, and adaptability.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and registrations
- Optimizing the onboarding funnel to improve user activation and retention
- Conducting a competitive analysis to inform marketing strategy and positioning
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute growth marketing strategies, optimize funnels, and analyze data to inform decision-making.
❓ Key Questions to Ask During Interview
- How does Aldea plan to scale its user base in the next year, and how will this role contribute to that growth?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does Aldea approach user research and data analysis to inform marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aldea support the professional development and growth of its team members?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Aldea's growth strategy, team structure, data-driven approach, priorities, and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit with Aldea's mission and values
- Prepare a case study presentation showcasing your growth marketing strategy and execution skills
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
