📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Spearbit
🔹 Location: Anywhere
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning growth strategy and execution across digital channels
- Driving user acquisition and activation through targeted initiatives
- Building systems and processes for scalable growth
- Collaborating with cross-functional teams to align messaging and launch features
- Working in a fast-paced, high-velocity startup environment
ASSUMPTION: This role requires a balance of experimentation and discipline, an eye for detail, and a passion for metrics-driven marketing in a technical and fast-moving space.
📋 Key Responsibilities
✅ Design and execute growth campaigns across paid and organic channels
✅ Drive acquisition and activation through targeted, data-driven initiatives
✅ Build tracking infrastructure, marketing automation, and performance analytics
✅ Collaborate on and contribute to content that engages and drives action
✅ Test hypotheses, run A/B tests, explore new channels, and optimize campaigns
✅ Partner with Product, Design, and Engineering to align messaging and close feedback loop
ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may vary depending on the company's needs and the candidate's skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in growth or performance marketing roles, ideally in a startup or Web3 environment
Required Skills:
- Proven experience designing and optimizing growth funnels in technical or developer-focused products
- Strong command of analytics, attribution, and growth metrics
- Creative mindset with an experimental approach to testing new ideas and channels
- Impeccable attention to detail
- Ability to move fast, work independently, and navigate ambiguity
Preferred Skills:
- Familiarity with the crypto, blockchain, or cybersecurity ecosystems
- Experience marketing to technical audiences, including developers and protocol teams
- Comfort with tools like Webflow, HubSpot, Segment, Google Analytics, or blockchain analytics platforms
ASSUMPTION: While the job description lists preferred skills, candidates with a strong background in growth marketing and a willingness to learn new tools and technologies may also be considered.
💰 Compensation & Benefits
Salary Range: $75,000 - $135,000 per year (based on industry standards for a Growth Marketing Lead with 5-10 years of experience in a startup environment)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Remote work options
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range and benefits listed above are based on industry standards and the company's size. However, the actual compensation and benefits package may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spearbit operates in the cybersecurity industry, focusing on providing innovative solutions to protect businesses from emerging threats.
Company Size: Spearbit is a startup, which means the company is small and agile, allowing for more flexibility and rapid decision-making.
Founded: Spearbit was founded in 2022, making it a relatively new player in the cybersecurity landscape.
Company Description:
- Spearbit is a fast-growing cybersecurity startup focused on helping businesses protect their most valuable assets from sophisticated threats.
- The company offers a range of services, including threat intelligence, incident response, and managed security services.
- Spearbit is committed to providing exceptional customer service and building strong, lasting relationships with its clients.
Company Specialties:
- Threat intelligence
- Incident response
- Managed security services
- Cybersecurity consulting
Company Website: spearbit.com
ASSUMPTION: Spearbit's focus on innovation and customer service sets it apart from larger, more established cybersecurity companies.
📊 Role Analysis
Career Level: The Growth Marketing Lead role is a senior-level position, requiring a high level of expertise and experience in growth marketing.
Reporting Structure: This role reports directly to the CEO and works closely with the Product, Design, and Engineering teams.
Work Arrangement: The role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere.
Growth Opportunities:
- As a small, fast-growing startup, Spearbit offers ample opportunities for career growth and advancement as the company expands.
- The Growth Marketing Lead will have the opportunity to shape the company's marketing strategy and make a significant impact on its success.
- With experience and strong performance, the Growth Marketing Lead may have the opportunity to take on additional responsibilities or move into a leadership role within the company.
ASSUMPTION: While Spearbit is a small company, its rapid growth and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office location required.
Office Location(s): N/A
Geographic Context:
- Spearbit's remote-friendly work environment allows employees to work from anywhere, providing flexibility and work-life balance.
- The company's focus on innovation and customer service creates a dynamic and collaborative work environment.
- Spearbit's small size and agility enable employees to have a significant impact on the company's success.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: Spearbit's remote-friendly work environment and flexible hours allow employees to maintain a healthy work-life balance while still meeting the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CEO and other team members
- Background check and reference checks
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Creativity and problem-solving
- Communication and collaboration skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience in growth marketing, particularly in a startup or Web3 environment.
- Be prepared to discuss your approach to data-driven marketing, experimentation, and optimization.
- Demonstrate your ability to work independently and navigate ambiguity in a high-velocity startup environment.
- Showcase your attention to detail and commitment to quality in your application materials.
ATS Keywords: Growth Marketing, Digital Marketing, User Acquisition, Community Engagement, Data-Driven Marketing, Campaign Optimization, Content Creation, A/B Testing, Collaboration, Analytics, Marketing Automation, Attention to Detail, Fast-Paced Environment, Technical Marketing, Experimentation, Web3 Knowledge, Crypto Familiarity
ASSUMPTION: Spearbit's hiring process is designed to assess candidates' skills and fit for the Growth Marketing Lead role. The company values candidates who are passionate about marketing, data-driven, and able to thrive in a fast-paced, startup environment.
🛠️ Tools & Technologies
- Webflow
- HubSpot
- Segment
- Google Analytics
- Blockchain analytics platforms
ASSUMPTION: While the job description lists preferred tools and technologies, candidates with experience using other marketing automation, analytics, and content creation platforms may also be considered.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Service
- Collaboration
- Adaptability
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
- Committed to quality and excellence
Self-Assessment Questions:
- Do you thrive in fast-paced, high-velocity environments?
- Are you comfortable working independently and navigating ambiguity?
- Do you have a strong command of analytics and a creative mindset for experimentation?
- Are you committed to delivering high-quality work and holding others to the same standard?
ASSUMPTION: Spearbit values candidates who are passionate about marketing, data-driven, and able to thrive in a fast-paced, startup environment. The company's focus on innovation and customer service creates a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The role requires a balance of experimentation and discipline, which can be challenging in a fast-paced startup environment.
- The role may involve working with technical or developer-focused products, which can present unique challenges in marketing and communication.
- The role requires a high level of attention to detail, which can be demanding and time-consuming.
- The role may involve working with blockchain or crypto technologies, which can be complex and rapidly evolving.
ASSUMPTION: While the Growth Marketing Lead role presents several challenges, it also offers ample opportunities for growth, learning, and making a significant impact on the company's success.
📈 Similar Roles Comparison
- The Growth Marketing Lead role at Spearbit is similar to other growth marketing roles in startups and Web3 environments, but it may have a stronger focus on technical or developer-focused products.
- The role may require more experience and expertise in growth marketing than similar roles at larger, more established companies.
- The role offers significant opportunities for career growth and development, particularly as Spearbit continues to expand and innovate.
ASSUMPTION: While the Growth Marketing Lead role at Spearbit is similar to other growth marketing roles, its focus on technical or developer-focused products and commitment to innovation set it apart.
📝 Sample Projects
- Developing and executing a go-to-market campaign for a new product or feature
- Optimizing the user funnel to improve acquisition and activation rates
- Building and implementing tracking infrastructure and marketing automation
- Collaborating with cross-functional teams to align messaging and launch features
- Conducting A/B tests and experiments to optimize campaigns and improve performance
ASSUMPTION: The sample projects listed above are based on the job description provided. However, the specific projects and priorities may vary depending on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- How does Spearbit differentiate itself from other cybersecurity companies?
- What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
- How does Spearbit support the professional development and growth of its employees?
- What is the company's approach to experimentation and optimization in marketing campaigns?
- How does Spearbit measure the success of its marketing efforts, and what key performance indicators (KPIs) does it track?
ASSUMPTION: The key questions listed above are designed to assess the candidate's fit for the Growth Marketing Lead role and provide insight into Spearbit's company culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in growth marketing, particularly in a startup or Web3 environment.
- Prepare for your interview by researching Spearbit's company culture, values, and priorities, as well as the cybersecurity industry and the specific challenges facing the company.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
