📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Matchday
🔹 Location: Hanoi, Vietnam
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading global expansion of the platform into key markets like the US, EU, Canada, Australia, and beyond
- Identifying and executing high-potential marketing and business growth opportunities
- Conducting deep market research and designing localized strategies
- Building and managing online communities to support and engage customers
- Collaborating with cross-functional teams to drive product-market fit and growth initiatives
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on cultural sensitivity, confident communication, and working in a dynamic, entrepreneurial environment.
📋 Key Responsibilities
✅ Identify and execute high-potential marketing and business growth opportunities to maximize revenue
✅ Conduct deep research into target markets and design localized strategies
✅ Assess market entry feasibility and provide data-driven recommendations for new products or regions
✅ Lead marketing and sales initiatives to position in emerging markets
✅ Define a long-term strategic vision for each local market and update it regularly
✅ Strengthen brand positioning while optimizing revenue management
✅ Build and manage online communities (Facebook, Twitter, Discord, Telegram) to support and engage customers
✅ Collaborate with cross-functional teams to drive product-market fit and growth initiatives
✅ Continuously monitor market trends and performance, adjusting strategy as needed
ASSUMPTION: This role demands a proactive, self-driven individual with strong business acumen and a growth mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3+ years of experience in E-commerce or Product Marketing, with cross-border e-commerce experience being a plus
Required Skills:
- Strong business acumen and growth mindset
- Fluent in English (written and spoken)
- Proven ability to build, grow, and engage online communities
- Strong leadership and interpersonal skills, with the ability to influence across cultures and functions
- Able to manage multiple priorities and projects in a fast-paced environment
- Demonstrated success in hiring, developing, and leading high-performing teams
- Strong analytical skills, strategic thinking, and comfort working with stakeholders at all levels
- A visionary yet practical thinker with an entrepreneurial spirit
Preferred Skills:
- Experience in scaling international businesses or teams
- Familiarity with the e-commerce industry and trends
- Proficiency in data analysis and visualization tools
ASSUMPTION: Candidates with experience in cross-border e-commerce and a proven track record in international business growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be VND 25,000,000 - 35,000,000 per month (NET), based on industry standards for a Marketing Manager with 2-5 years of experience in Vietnam. This range is subject to change based on the candidate's qualifications and experience.
Benefits:
- 13th-month bonus
- Performance-based bonuses (up to 2 months' salary)
- 24 remote working days/year
- 12 days of paid annual leave
- Flexible working hours (Mon-Fri)
- Company trips & team bonding activities
- Creative and modern workspace
- Rocket-ship career path in a fast-growing global B2B SaaS company
- Collaboration with a global team of bright, passionate professionals
- An inclusive culture where you're empowered to be your best self
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2022 (Relatively new company)
Company Description:
- Building games for five billion football fans
- Joined by a team with multiple exits and scaled products to hundreds of millions in revenue
- Focused on football and gaming, with a DNA in both fields
Company Specialties:
- Sport
- Technology
- and Gaming
Company Website: matchday.com
ASSUMPTION: Matchday is a fast-growing startup with a strong focus on football and gaming, offering a creative and modern workspace and an inclusive culture.
📊 Role Analysis
Career Level: Mid-level to Senior, depending on experience
Reporting Structure: This role reports directly to the CEO or a senior leadership team member
Work Arrangement: Full-time, with flexible hours and the option to work remotely (24 remote working days/year)
Growth Opportunities:
- Career progression within the marketing department or other departments as the company grows
- Potential to lead and mentor junior team members
- Opportunity to work with a global team and gain international business experience
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and international business experience.
🌍 Location & Work Environment
Office Type: Modern, creative workspace
Office Location(s): Hanoi, Vietnam
Geographic Context:
- Hanoi is the capital and second-largest city of Vietnam, with a population of over 8 million
- Hanoi is known for its rich culture, history, and vibrant food scene
- The city offers a mix of traditional and modern architecture, with many historical sites and natural attractions
Work Schedule: Flexible hours, with the option to work remotely (24 remote working days/year)
ASSUMPTION: Hanoi offers a unique blend of traditional and modern culture, with a vibrant food scene and many historical sites to explore.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the CEO or senior leadership team
Key Assessment Areas:
- Cultural fit and alignment with company values
- Strategic thinking and problem-solving skills
- Communication and leadership abilities
- Experience in international business and marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company's mission and values
- Prepare examples of your past marketing campaigns and their outcomes
- Research the company's competitors and market trends to show your industry knowledge
ATS Keywords: Marketing, Growth, E-commerce, Product Marketing, Cross-Border E-commerce, Strategic Thinking, Community Building, Data-Driven Recommendations, Brand Positioning, Revenue Management, Leadership, Analytical Skills, Interpersonal Skills, Market Research, Go-To-Market Strategy, Online Community Engagement, Fast-Paced Environment
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on cultural fit, strategic thinking, and relevant experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role will depend on the company's existing tech stack and the candidate's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Passion for football and gaming
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Entrepreneurial and fast-paced
- Data-driven and results-oriented
- Collaborative and inclusive
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in football and gaming?
- Can you describe a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you approach building and managing remote teams?
ASSUMPTION: Candidates who are passionate about football and gaming, have a strong work ethic, and are comfortable working in a fast-paced, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a fast-paced environment
- Adapting to a dynamic, entrepreneurial work culture
- Building and engaging online communities in multiple languages and time zones
- Navigating international business and cultural differences
ASSUMPTION: This role may present challenges related to managing multiple priorities, adapting to a fast-paced work environment, and navigating international business and cultural differences.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on international business growth and cross-border e-commerce
- This role offers the opportunity to work with a global team and gain international business experience
- Career progression in this role may lead to senior marketing or leadership positions within the company
ASSUMPTION: This role is unique in its focus on international business growth and cross-border e-commerce, offering significant growth opportunities and the chance to work with a global team.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or region
- Conducting market research and designing localized marketing campaigns for key markets
- Building and engaging online communities in multiple languages and time zones
ASSUMPTION: Sample projects for this role may include market research, go-to-market strategy development, and online community building and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for global expansion?
- How does the company support the growth and development of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company approach cross-border e-commerce and international business growth?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research the company's competitors and market trends to show your industry knowledge
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
