📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Mutiny
🔹 Location: New York City, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (HQ in Manhattan)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel growth strategies through paid acquisition
- Pioneering new frontiers by testing and scaling nascent paid acquisition channels
- Tracking, optimizing, and reporting on key marketing metrics
- Collaborating with cross-functional teams to amplify growth initiatives
- Working in a dynamic, fast-paced environment with a kind, collaborative team
ASSUMPTION: This role requires a strategic mind with analytical hands, as well as multi-channel acquisition expertise and creative testing experience.
📋 Key Responsibilities
✅ Develop and execute multi-channel growth strategies through paid acquisition with a focus on LinkedIn and paid media digital channels
✅ Pioneer new frontiers by testing and scaling nascent paid acquisition channels
✅ Track, optimize, and report on key marketing metrics including CAC, ROAS, and CVRs across the funnel
✅ Leverage next generation analytics and targeting tools like Metabase, GA4, and Rockerbox to measure campaign effectiveness and uncover growth opportunities
✅ Collaborate seamlessly with content and ABM team members to ensure acquisition strategies amplify their initiatives
✅ Take risks, have fun, and stand out!
ASSUMPTION: The role may evolve over time as the company grows and changes, requiring adaptability and a willingness to take on new challenges.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in data-driven growth B2B marketing
Required Skills:
- Strategic mindset with analytical hands
- Multi-channel acquisition expertise
- Creative testing experience
- Data storytelling abilities
- Collaborative spirit with excellent communication skills
- Kind human with a positive attitude
- Energized by ambiguity and can create structure in a dynamic environment
Preferred Skills:
- Experience with SEO
- Familiarity with AI-powered marketing tools
ASSUMPTION: A strong background in B2B marketing and a proven track record of scaling enterprise and growth customer growth while keeping CAC in check are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year (USD) for US-based employees
Benefits:
- Regular offsites in fun cities
- Flexible paid time off and generous parental leave
- 100% medical, dental, and vision coverage
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may be subject to change. Benefits are subject to change and may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered marketing tools for B2B companies
Company Size: 51-200 employees, offering a mid-sized company culture with opportunities for growth and impact
Founded: 2018, with a history of rapid growth and innovation
Company Description:
- Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered 1:1 microsites and account intelligence
- Backed by prominent investors including Sequoia Capital, Tiger Global, Insight Partners, Cowboy Ventures, and Y Combinator
- Committed to a thriving in-office culture in NYC and maintaining diversity in its team
Company Specialties:
- SaaS
- Marketing
- Account Based Marketing
Company Website: mutinyhq.com
ASSUMPTION: Mutiny's focus on AI-powered marketing tools and account intelligence sets it apart in the B2B software development industry.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Revenue Marketing, with cross-functional collaboration with content, ABM, and leadership teams
Work Arrangement: On-site at Mutiny's HQ in Manhattan, with regular offsites in fun cities
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's growth and success
- Opportunity to learn and develop new skills in a dynamic environment
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, data analysis, and AI-powered tools, with ample room for growth and learning.
🌍 Location & Work Environment
Office Type: In-office, with a focus on collaboration and teamwork
Office Location(s): Manhattan, New York City
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions and amenities
- Mutiny's office is located in Manhattan, providing easy access to public transportation and various dining and entertainment options
- The city's fast-paced environment may appeal to individuals who thrive in dynamic, energetic settings
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including regular offsites in fun cities
ASSUMPTION: The in-office work environment at Mutiny fosters collaboration and teamwork, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Round 1: 45-minute conversation with the Head of Revenue Marketing to discuss experience and career goals
- Round 2: 45-minute conversation with marketing team members to dive deeper into experience
- Round 3: 45-minute presentation to the interview panel to showcase creativity and campaign thinking
Key Assessment Areas:
- Strategic thinking and business acumen
- Data analysis and campaign optimization skills
- Creativity and ability to think front-to-end of a campaign
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in data-driven growth marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a compelling presentation showcasing your creative approach to campaign development and optimization
- Research Mutiny's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Growth Marketing, Data Analysis, Multi-Channel Acquisition, Campaign Optimization, Creative Testing, Data Storytelling, Collaboration, Communication, SEO, Analytics Tools, Paid Media, Account Intelligence, Risk Taking, Strategic Thinking, Audience Segmentation, Performance Metrics
ASSUMPTION: The interview process at Mutiny is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, creativity, and collaboration.
🛠️ Tools & Technologies
- Metabase
- GA4
- Rockerbox
- LinkedIn Ads
- Paid media digital channels (e.g., Google Ads, Facebook Ads)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Work should feel like play
- Faster always wins
- Stir the pot, regularly
- Do the right thing when no one’s watching
- All hands on deck
- Live in the world you want to change
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
- Kind and supportive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you passionate about marketing and eager to learn new skills and tools?
- Do you align with Mutiny's company values and culture?
ASSUMPTION: Mutiny's company culture emphasizes collaboration, creativity, and a positive work environment, with a focus on making work feel like play.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present unique challenges and opportunities for growth
- Keeping up with the latest trends and tools in data-driven marketing may require continuous learning and development
- Managing a tight budget and optimizing CAC may require strategic thinking and creativity
ASSUMPTION: These challenges can be overcome with a strategic mindset, strong communication skills, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, requiring a unique blend of skills
- Mutiny's focus on AI-powered marketing tools sets it apart from other B2B software development companies
- This role offers significant growth opportunities and the chance to make a meaningful impact on the company's success
ASSUMPTION: This role is well-suited for individuals with a strong background in data-driven growth marketing and a passion for AI-powered tools.
📝 Sample Projects
- Developing and executing a multi-channel growth strategy for a new product launch
- Optimizing a LinkedIn Ads campaign to reduce CAC and improve ROAS
- Collaborating with the content team to create targeted ad copy and creative assets that resonate with specific audience segments
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Mutiny support the professional development and growth of its employees?
- What is the team's approach to collaboration and cross-functional work?
- How does Mutiny measure the success of its marketing initiatives, and how can this role contribute to that process?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a compelling presentation showcasing your creative approach to campaign development and optimization
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
