Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: Altura

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time, Remote (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week in office)

🚀 Job Overview

Key aspects of this role include:

• Driving performance across the bow-tie funnel
• Analyzing cross-channel marketing performance
• Optimizing website performance and lead generation
• Managing and optimizing paid advertising accounts
• Implementing and overseeing the MarTech stack

ASSUMPTION: This role requires a well-rounded marketer with a strong analytical background and experience in performance marketing, SEO, and digital advertising. Familiarity with AI tools and workflows is a plus.

📋 Key Responsibilities

✅ Own and optimize the full bow-tie funnel by ensuring end-to-end visibility into data, reporting, and performance

✅ Analyze cross-channel marketing performance and attribution to deliver strategic insights and actionable recommendations

✅ Optimize website performance and lead generation through technical SEO/AEO, CRO, personalization, and A/B testing

✅ Manage and continuously optimize paid advertising accounts to improve performance marketing outcomes

✅ Implement and oversee the MarTech stack, including CRM, data enrichment tools, AI-driven workflows, revenue attribution software, and performance analytics

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution. Strong project management skills are essential to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Data Science, Marketing, or a related field

Experience: 4+ years in growth or performance marketing roles within an agency, ideally combined with an in-house role within a SaaS B2B environment

Required Skills:

• Deep knowledge of digital advertising, especially Google Ads
• Strong analytical skills and proficiency with BI- or Revenue Attribution software and marketing analytics platforms
• Experience managing CRM systems, automation tools, and website optimization
• Familiarity and passion for AI tools and workflows to drive efficiency in content and campaign execution
• Hands-on experience with A/B testing, personalization strategies, and funnel performance tracking

Preferred Skills:

• Basic coding or working with APIs/integrations

ASSUMPTION: Candidates with experience in a similar role within a SaaS B2B environment will have a competitive advantage. Familiarity with the specific tools and platforms mentioned in the job description is also beneficial.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on market research for similar roles in the Netherlands)

Benefits:

• Competitive salary
• Stock Appreciation Rights (SAR)
• 26 vacation days
• Budget for courses and learning
• MacBook

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market research for similar roles in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2019

Company Description:

• Altura is an AI-built SaaS startup specializing in bid management software
• They aim to simplify the bidding process, optimize proposals through data insights, and save time through AI automation
• Altura is growing fast and has big plans for the future, with a focus on international expansion

Company Specialties:

• Bid Management Software
• AI-driven Solutions
• Tender & RFP Management

Company Website: https://www.altura.io/

ASSUMPTION: Altura is a growing startup with a strong focus on innovation and data-driven decision-making. They value candidates who are comfortable working in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the CEO or a senior marketing manager

Work Arrangement: Hybrid (2 days/week in the Amsterdam office)

Growth Opportunities:

• As Altura grows, there will be opportunities for the Growth Marketing Lead to take on more responsibilities and potentially move into a leadership role
• The company encourages professional development and offers a budget for courses and learning

ASSUMPTION: This role offers significant growth potential as Altura continues to expand its reach and scale its operations.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry
• The Netherlands has a high quality of life, with excellent healthcare, education, and work-life balance
• Altura's office is located in the city center, close to public transportation and amenities

Work Schedule: Flexible, with core hours between 10:00 and 16:00 CET

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work. The office environment is designed to foster creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Website optimization and CRO
• Paid advertising and campaign management
• MarTech stack implementation and management

Application Tips:

• Highlight relevant experience and achievements in performance marketing, SEO, and digital advertising
• Demonstrate strong analytical skills and experience with marketing analytics platforms
• Showcase your ability to optimize processes and drive results through data-driven decision-making
• Prepare questions about Altura's growth strategy and international expansion plans

ATS Keywords: Growth Marketing, Performance Marketing, SEO, CRO, Digital Advertising, Marketing Analytics, MarTech Stack, AI Tools, Website Optimization, Funnel Performance

ASSUMPTION: Altura uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot (CRM)
• Google Analytics
• Google Ads
• SEMrush or Ahrefs (SEO tools)
• Optimizely or VWO (A/B testing tools)
• Hotjar (user behavior tracking)
• AI-driven workflow tools (e.g., Zapier, Integromat)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where priorities can shift quickly?
• Are you comfortable making data-driven decisions and using data to inform your marketing strategies?
• Do you enjoy working collaboratively with a team to achieve common goals?

ASSUMPTION: Altura values candidates who are comfortable working in a fast-paced, dynamic environment and who are open to learning and adapting to new tools and technologies.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, growing startup environment
• Balancing strategic planning with hands-on execution
• Keeping up with the latest trends and best practices in performance marketing, SEO, and digital advertising
• Adapting to a hybrid work arrangement and balancing remote work with in-office collaboration

ASSUMPTION: These challenges can be overcome by strong project management skills, a proactive approach to learning and adaptation, and a willingness to collaborate and communicate effectively with team members.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong analytical background and experience in performance marketing, SEO, and digital advertising
• Altura is a growing startup with a focus on innovation and data-driven decision-making, unlike larger, more established organizations
• This role offers significant growth potential as Altura continues to expand its reach and scale its operations, unlike more stable, established roles in larger organizations

ASSUMPTION: Candidates with experience in similar roles within growing startups or agencies will have a competitive advantage.

📝 Sample Projects

• Optimizing website performance and lead generation through A/B testing and personalization
• Implementing and managing AI-driven workflows to automate content and campaign execution
• Analyzing marketing performance and attribution data to inform strategic decision-making and enhance campaign effectiveness

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to optimize processes, drive results, and make data-driven decisions in a marketing context.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Altura's growth and international expansion, and how can this role help address them?
• How does Altura support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does Altura foster a culture of innovation and continuous learning?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help the candidate better understand Altura's growth strategy, company culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, SEO, and digital advertising
• Prepare for the interview by researching Altura's growth strategy and international expansion plans
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.