📌 Core Information
🔹 Job Title: Growth Marketing Lead, Supply
🔹 Company: Neighbor
🔹 Location: Lehi, UT
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (4-8 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning pipeline and acquisition across two main growth levers: power hosts and commercial supply
- Driving full-funnel strategy, from initial click to booked meeting to location expansion
- Collaborating with marketing leadership and cross-functional teams for hands-on execution and startup-level ownership
- Launching segmented paid acquisition and content campaigns, creating tailored landing pages, and partnering with lifecycle marketer
ASSUMPTION: This role requires a strong focus on segmented go-to-market strategies, with a scrappy and strategic mindset to thrive in a startup environment.
📋 Key Responsibilities
✅ Build and execute campaigns that drive high-quality pipeline for B2B and prosumer audiences
✅ Launch segmented paid acquisition and content campaigns
✅ Design ABM-style plays to support outbound and sales teams with warm intent
✅ Create landing pages and lead magnets tailored by persona
✅ Partner with lifecycle marketer to convert awareness into action and interest into meetings
✅ Write clear, compelling copy across ads, emails, and landing pages
✅ Own and report on CAC, SQL volume, and pipeline impact
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving meaningful pipeline and impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-8 years in a growth, demand gen, or acquisition marketing role with direct pipeline responsibility
Required Skills:
- Proven experience running segmented paid campaigns across multiple personas or industries
- Strong instincts around persona-first messaging, value props, and offer testing
- Experience partnering with SDRs or sales teams to support their efforts
- Scrappy mindset, with a history of building landing pages, writing ads, and launching with imperfect data
- Strategic thinking, with the ability to scale what works and kill what doesn't
Preferred Skills:
- Experience marketing to prosumers or real estate groups
ASSUMPTION: Candidates with experience in real estate or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and market rates for similar roles in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Equity compensation
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: Salary range is estimated based on market rates for similar roles in the tech industry, with adjustments for experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Neighbor operates in the peer-to-peer storage and sharing economy, with a focus on connecting people with unused space to those in need of storage.
Company Size: Neighbor is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: Neighbor was founded in 2020, with a mission to bring communities together by empowering neighbors to solve each other's biggest challenges.
Company Description:
- Neighbor is a peer-to-peer storage company that connects people with unused space to people in need of storage.
- The company aims to provide homeowners with extra monthly income and renters with a storage solution at 50% the traditional price.
- Neighbor is revolutionizing the definition of a storage facility and how people use public storage by lowering costs, empowering the individual hosts, and creating a safe, secure, trustworthy platform for them to rent out their storage space on.
Company Specialties:
- Public Storage
- Economic Empowerment
- Sharing Economy
- Peer-to-Peer Marketplace
- RV Storage
- Boat Storage
- Self Storage
- Side Hustle
- Passive Income
- and Gig Economy
Company Website: www.neighbor.com
ASSUMPTION: Neighbor's focus on the sharing economy and empowering individuals sets it apart in the storage industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 4-8 years of experience in growth marketing or a related field.
Reporting Structure: The Growth Marketing Lead, Supply will report directly to marketing leadership and collaborate with cross-functional teams.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in the office.
Growth Opportunities:
- As Neighbor continues to grow, there will be opportunities for the Growth Marketing Lead, Supply to take on more responsibility and advance their career within the marketing department or the company as a whole.
- This role provides the chance to work on high-impact projects and make a significant contribution to Neighbor's success.
ASSUMPTION: Neighbor's rapid growth and expansion present numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Neighbor's headquarters is located in Lehi, UT, with a remote-friendly work environment that supports both in-office and remote work.
Office Location(s): 2500 W Executive Pkwy, Suite 150, Lehi, UT 84043, US
Geographic Context:
- Lehi is a city in Utah County, Utah, with a population of approximately 65,000 people.
- The city is known for its strong tech industry and is home to several prominent tech companies.
- Lehi offers a high quality of life, with a mix of urban and suburban amenities, as well as easy access to outdoor recreation opportunities.
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely or in the office.
ASSUMPTION: Neighbor's remote-friendly work environment allows for a flexible and balanced work-life integration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with marketing leadership and cross-functional team members
- Case study or project presentation
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Campaign strategy and execution
- Data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with Neighbor's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with segmented paid campaigns, persona-first messaging, and collaboration with sales teams.
- Prepare for behavioral interview questions that focus on your experience with scrappy execution, strategic thinking, and driving meaningful pipeline impact.
- Be ready to discuss your approach to testing and optimizing campaigns, as well as your ability to scale what works and kill what doesn't.
ATS Keywords: Growth marketing, demand generation, acquisition marketing, pipeline responsibility, segmented paid campaigns, persona messaging, sales collaboration, landing page creation, copywriting, campaign execution, ABM strategies, lifecycle marketing, data analysis, scrappy execution, strategic thinking
ASSUMPTION: Neighbor's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving meaningful pipeline impact and contributing to the company's success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Neighbor may vary, but the role requires proficiency in marketing automation, paid advertising, and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Neighbor is committed to empowering individuals and communities to solve each other's biggest challenges.
- Community: Neighbor fosters a collaborative and supportive work environment, where employees feel connected and valued.
- Innovation: Neighbor encourages creativity, experimentation, and continuous learning to drive growth and success.
Work Style:
- Neighbor values a scrappy and strategic mindset, with a focus on hands-on execution and driving meaningful impact.
- The company encourages a data-driven approach to decision making and continuous optimization.
- Neighbor fosters a flexible and remote-friendly work environment, with a focus on results and work-life balance.
Self-Assessment Questions:
- Do you thrive in a scrappy, startup-like environment, where you can launch campaigns quickly and iterate based on performance data?
- Are you comfortable working with multiple personas or industries, and tailoring your messaging and offers to meet their unique needs?
- Do you enjoy collaborating with cross-functional teams, and supporting the efforts of SDRs or sales teams to drive pipeline and revenue growth?
ASSUMPTION: Neighbor's company culture values empowerment, community, and innovation, with a focus on driving meaningful impact and fostering a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and personas simultaneously, requiring strong organizational skills and prioritization
- Working in a fast-paced, startup-like environment, with a focus on rapid iteration and continuous optimization
- Adapting to a remote-friendly work environment, with the need for strong communication and collaboration skills
- Navigating the unique challenges and opportunities of the sharing economy and peer-to-peer marketplace
ASSUMPTION: Neighbor's rapid growth and dynamic work environment present both opportunities and challenges for the Growth Marketing Lead, Supply.
📈 Similar Roles Comparison
- Unlike traditional storage companies, Neighbor operates a peer-to-peer marketplace, connecting individuals with unused space to those in need of storage.
- This role focuses on driving pipeline and acquisition for both residential users (power hosts) and commercial supply, requiring a unique blend of B2B and B2C marketing skills.
- As a Growth Marketing Lead, Supply, you will have the opportunity to shape Neighbor's go-to-market strategy and drive the company's expansion into new markets and verticals.
ASSUMPTION: This role is unique in its focus on driving pipeline and acquisition for both residential users and commercial supply, requiring a versatile and strategic marketing approach.
📝 Sample Projects
- Developing and executing a segmented paid campaign to drive awareness and acquisition among multifamily asset managers
- Creating tailored landing pages and lead magnets for SMBs looking to rent out their unused storage space
- Partnering with the lifecycle marketer to convert awareness into action and interest into meetings for self-storage operators
ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of the Growth Marketing Lead, Supply role at Neighbor.
❓ Key Questions to Ask During Interview
- How does Neighbor approach testing and optimization for paid campaigns, and how can I contribute to this process?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Neighbor support the growth and development of its employees, and what opportunities exist for career advancement within the company?
- What are the most significant challenges facing Neighbor in the coming months, and how can this role help address them?
- How does Neighbor foster a collaborative and inclusive work environment, and what steps does the company take to promote diversity, equity, and inclusion?
ASSUMPTION: These interview questions are designed to help you better understand Neighbor's company culture, team dynamics, and growth opportunities, as well as the specific challenges and priorities facing the Growth Marketing Lead, Supply role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with segmented paid campaigns, persona-first messaging, and collaboration with sales teams.
- Prepare for behavioral interview questions that focus on your experience with scrappy execution, strategic thinking, and driving meaningful pipeline impact.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
