Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Civitas Learning

🔹 Location: Latam

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (LATAM)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel growth strategies to acquire, engage, and retain customers
• Collaborating cross-functionally to identify growth opportunities and execute integrated marketing campaigns
• Managing paid acquisition channels and budgets, and experimenting with emerging platforms
• Optimizing website, landing page, and form conversion funnels for traffic, lead generation, and inbound engagement
• Tracking KPIs and campaign performance metrics, and reporting on ROI using tools like Google Analytics, HubSpot, and Salesforce

ASSUMPTION: This role requires a strong understanding of multi-channel growth marketing strategy, data analysis, and a love for learning and applying new tactics. The ideal candidate should be a self-starter with strong attention to detail, able to work independently, and thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Developing and executing full-funnel growth strategies to acquire, engage, and retain customers

✅ Creating, producing, executing, and reporting on demand generation pipeline goals and performance

✅ Collaborating with marketing and sales teams to develop growth campaigns to increase overall brand awareness, generate new qualified leads, nurture existing opportunities, and contribute to customer retention

✅ Owning and managing paid acquisition channels and budgets (e.g., Google Ads, LinkedIn, Meta, etc.) and experiment with emerging platforms

✅ Evaluating, informing, and managing the digital and field event strategy in partnership with Event and Field Marketing Coordinator to contribute to pipeline growth and brand awareness as part of the overall growth marketing plan and budget

✅ Planning and running A/B tests and multivariate experiments across channels, landing pages, and messaging

✅ Optimizing website, landing page, and form conversion funnels for traffic, lead generation, and inbound engagement

✅ Implementing and refining marketing automation and email drip campaigns for customer nurturing

✅ Tracking KPIs and campaign performance metrics, and reporting on ROI using tools like Google Analytics, HubSpot, and Salesforce to contribute to pipeline growth

✅ Staying ahead of trends and best practices in growth marketing, martech, and user behavior

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and creativity to develop and execute effective growth marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B demand generation with a track record of consistently delivering measurable results and keeping ahead of current demand generation trends

Required Skills:

• Proficient in Salesforce and HubSpot
• Familiarity with Revenue and Account Based Marketing best practices and tactics
• Ability to correlate analytics and results from various prospect touchpoints and know how to adjust strategy and campaigns
• Demonstrated ability to craft strong copy, messages, and stories focused on generating engagement, accelerating marketing funnel velocity/conversion, and increasing sales pipeline conversion
• Ability to be a high performer that knows how to construct and drive support for a strategy, but also when to ask for help from leadership and team members to achieve the greatest results

Preferred Skills:

• Fluency in Spanish
• Experience working in the LATAM region

ASSUMPTION: The ideal candidate should have a strong background in B2B demand generation, with a proven track record of driving measurable results. Proficiency in Salesforce and HubSpot is essential, as is the ability to analyze data and adjust strategies based on performance metrics.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time, remote work with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager role with 5-10 years of experience. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 51-200 employees

Founded: 2011

Company Description:

• Civitas Learning is an intelligent student success platform that equips higher education institutions with real-time insights and workflow solutions to support the entire student lifecycle, achieve equitable outcomes, and build sustainable institutions today and tomorrow.
• Their flexible, all-in-one Student Impact Platform creates actionable insights that surface in a connected workflow, enabling leaders and teams to pinpoint students at risk of missing important milestones, explain why, take action, and evaluate which policies and programs are making a difference.

Company Specialties:

• Predictive Analytics
• Education Analytics
• Higher Education
• Academic Outcomes
• Big Data Analytics
• Application Design and Development
• SaaS
• Data Science
• Student Success
• Consulting
• and Education Management

Company Website: http://civitaslearning.com

ASSUMPTION: Civitas Learning is a growing company in the education technology industry, focused on helping higher education institutions improve student outcomes through data-driven insights and workflow solutions.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports to the Director of Marketing

Work Arrangement: Remote (LATAM) with flexible hours

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and campaigns
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing company in the education technology industry, with potential for career growth and impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (LATAM)

Office Location(s): Latam

Geographic Context:

• Latam is a diverse region with a growing economy and a strong focus on education
• The role requires working with teams and stakeholders across the region
• Civitas Learning has offices in multiple countries in the region

Work Schedule: Full-time, remote work with flexible hours

ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Growth marketing strategy and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in demand generation and growth marketing
• Demonstrate your ability to analyze data and adjust strategies based on performance metrics
• Showcase your creativity and problem-solving skills through examples of successful campaigns

ATS Keywords: Demand Generation, Growth Marketing, Paid Acquisition, Lifecycle Marketing, Conversion Rate Optimization, A/B Testing, Marketing Automation, Salesforce, HubSpot, Brand Awareness, Lead Generation, Problem Solving, Communication, Attention to Detail

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's strategic thinking, data analysis, and campaign execution skills.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Google Analytics
• Marketing automation tools
• Email marketing platforms

ASSUMPTION: The ideal candidate should be proficient in Salesforce and HubSpot, as well as other marketing automation and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Remote and flexible work environment
• Fast-paced and dynamic team
• Strong focus on data and results

Self-Assessment Questions:

• Do you have a strong passion for helping students succeed and a commitment to using data to drive decision-making?
• Are you comfortable working in a remote, fast-paced environment and collaborating with diverse teams?
• Do you have a proven track record of driving measurable results in demand generation and growth marketing?

ASSUMPTION: Civitas Learning values candidates who are passionate about helping students succeed, data-driven, innovative, collaborative, and accountable. The ideal candidate should be comfortable working in a remote, fast-paced environment and have a strong track record of driving measurable results in demand generation and growth marketing.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced environment
• Working with limited resources and budget constraints
• Adapting to a remote work environment and managing time effectively
• Keeping up with the latest trends and best practices in growth marketing

ASSUMPTION: This role may present challenges in managing multiple priorities and stakeholders, working with limited resources, and adapting to a remote work environment. The ideal candidate should be comfortable working in a fast-paced environment and able to manage time effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization to drive measurable results
• This role requires a strong understanding of multi-channel growth marketing strategy and a love for learning and applying new tactics
• Career progression in this role may lead to leadership or management positions within the marketing department

ASSUMPTION: This role is unique in its focus on data-driven growth marketing strategy and optimization. Career progression may lead to leadership or management positions within the marketing department.

📝 Sample Projects

• Developing and executing a multi-channel growth campaign to increase brand awareness and generate leads for a new product launch
• Optimizing the website and landing pages to improve conversion rates and reduce bounce rates
• Implementing and refining marketing automation and email drip campaigns to nurture existing opportunities and contribute to customer retention

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Manager may be responsible for, focusing on data-driven strategy, campaign execution, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Civitas Learning support the professional development and growth of its employees?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does Civitas Learning measure the success of its growth marketing efforts, and what KPIs are most important?

ASSUMPTION: These interview questions are designed to help the candidate understand the role's context, priorities, and expectations, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in demand generation and growth marketing
• Prepare for the interview by researching Civitas Learning's mission, values, and products, as well as industry trends and best practices in growth marketing
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.