Growth Marketing Manager

Wokelo AI

Full-time

On-site

Bangalore, Karnātaka, India

🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Wokelo AI

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote work culture)

🚀 Job Overview

Key aspects of this role include:

Driving pipeline growth and brand awareness for Wokelo's Gen-AI-powered investment research platform
Leading account-based marketing (ABM) strategies targeting enterprise clients
Planning and executing B2B events and sponsorships
Developing strategic partnerships and co-marketing opportunities
Creating tailored content across various buyer journey stages

ASSUMPTION: This role requires a high level of strategic thinking and execution capabilities, with a strong focus on driving growth and brand awareness in the Indian market.

📋 Key Responsibilities

✅ Lead creation and execution of ABM strategy targeting enterprise clients

✅ Manage multichannel ABM campaigns – email, paid, content, social, events

✅ Track and report KPIs like engagement, velocity, and pipeline growth

✅ Plan and execute virtual/in-person B2B events and sponsorships

✅ Collaborate with customers and KOLs to position Wokelo as a thought leader

✅ Develop strategic partnerships and co-marketing opportunities

✅ Create tailored content across buyer journey stages – from web copy to case studies and whitepapers

✅ Own copy across digital assets applying SEO best practices and AI/finance industry knowledge

✅ Actively engage on LinkedIn to drive thought leadership

✅ Own product marketing launches, sales enablement, and paid acquisition efforts

✅ Manage external agencies for content, PR, SEO, and demand generation

✅ Optimize inbound growth from high-value financial segments

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong analytical, communication, and stakeholder management skills.

🎯 Required Qualifications

Education: MBA from a premier B-school in India (e.g., IIMs, ISB, XLRI, MDI, FMS)

Experience: 4+ years of experience in growth marketing at a Seed/Series-A startup (preferably B2B SaaS/Fintech)

Required Skills:

Expertise in ABM, SEO, content marketing, and paid acquisition
Strong analytical, strategic, and execution capabilities
Excellent communication and stakeholder management skills
Familiarity with financial technology or AI-driven platforms (a strong plus)

Preferred Skills:

Experience in the investment research or fintech industry
Fluency in multiple Indian languages

ASSUMPTION: Given the specific industry and role requirements, candidates with relevant experience and education from top-tier Indian business schools are preferred.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (estimated, based on experience level and market standards for similar roles in Bangalore)

Benefits:

Competitive compensation + performance bonuses + ESOPs
Full health coverage, flexible time-off, and remote work culture
Bi-annual global offsites for strategic alignment and team bonding

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Bangalore, considering the candidate's experience level and the company's size and stage.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet (specifically, AI-driven investment research platforms)

Company Size: 11-50 employees (small, fast-scaling startup)

Founded: 2023 (less than 2 years ago)

Company Description:

Wokelo is a Gen-AI-powered investment research platform that automates complex research workflows
Trusted by leading private equity firms, investment banks, and Fortune 500 companies
Headquartered in Seattle with a global team, backed by top VCs and industry leaders

Company Specialties:

Gen-AI-powered investment research and market intelligence
Automating complex research workflows like due diligence, sector research, and portfolio monitoring
Leveraging proprietary large language model (LLM) based-agents to deliver client-ready outputs

Company Website: https://www.wokelo.ai/

ASSUMPTION: Wokelo AI is a young, fast-growing startup in the AI-driven investment research space, focusing on automating complex research workflows for various financial institutions.

📊 Role Analysis

Career Level: Mid-level to senior (with growth opportunities)

Reporting Structure: This role reports directly to the CEO, with close collaboration with the sales, product, and customer success teams

Work Arrangement: On-site in Bangalore, with a flexible, remote-friendly work culture

Growth Opportunities:

Potential to grow into a Marketing Director role as the company scales
Opportunities to work on various aspects of marketing, from strategy to execution
Exposure to a fast-growing AI startup in the fintech industry

ASSUMPTION: This role offers significant growth potential, given the company's size and stage, as well as the broad scope of responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Bangalore

Office Location(s): 92 Lenora St, Seattle, Washington 98121, US (headquarters); Bangalore, Karnataka, India (this role)

Geographic Context:

Bangalore is the capital of Karnataka and the third-largest city in India
Known for its vibrant tech industry, with a strong presence of both Indian and multinational companies
Offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities

Work Schedule: Full-time (40 hours/week), with flexible work arrangements and a remote-friendly culture

ASSUMPTION: Bangalore offers a dynamic work environment with a thriving tech industry, providing ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone/Video screen with the hiring manager
On-site interview with the CEO and other team members
Case study presentation or assignment
Final decision and offer

Key Assessment Areas:

Strategic thinking and problem-solving skills
Analytical and quantitative skills
Communication and presentation skills
Cultural fit and alignment with company values

Application Tips:

Highlight relevant experience and achievements in growth marketing, ABM, SEO, and content marketing
Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
Prepare a case study or presentation demonstrating your ability to drive growth and brand awareness in the Indian market

ATS Keywords: Growth Marketing, ABM, SEO, Content Marketing, Paid Acquisition, Analytical Skills, Strategic Thinking, Execution Capabilities, Communication Skills, Stakeholder Management, Financial Technology, AI-Driven Platforms

ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, analytical skills, and cultural fit, with a strong emphasis on relevant experience and achievements in growth marketing.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., HubSpot, Marketo)
CRM software (e.g., Salesforce, HubSpot CRM)
SEO tools (e.g., SEMrush, Ahrefs)
Content creation and design tools (e.g., Canva, Adobe Creative Suite)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry, with a focus on marketing automation, CRM, SEO, and content creation.

👔 Cultural Fit Considerations

Company Values:

Innovation and continuous learning
Collaboration and teamwork
Customer-centricity and excellence

Work Style:

Fast-paced and dynamic, with a strong focus on growth and innovation
Collaborative and inclusive, with a emphasis on teamwork and open communication
Customer-centric, with a commitment to delivering high-quality, client-ready outputs

Self-Assessment Questions:

Do you thrive in fast-paced, dynamic environments and embrace continuous learning?
Are you a strong collaborator who values open communication and teamwork?
Do you have a customer-centric mindset and a commitment to delivering excellence?

ASSUMPTION: Wokelo AI values innovation, collaboration, and customer-centricity, seeking candidates who align with these core values and thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

Working in a fast-growing startup with a constantly evolving scope of responsibilities
Managing multiple stakeholders and balancing competing priorities
Adapting to a remote-friendly work culture with a global team
Driving growth and brand awareness in a competitive market

ASSUMPTION: This role presents both opportunities and challenges, with a fast-paced work environment, evolving responsibilities, and a competitive market for driving growth and brand awareness.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position focuses heavily on ABM and requires a strong understanding of enterprise sales and customer success processes
While the role involves content creation and copywriting, it is more focused on strategic planning and execution than creative writing
This role offers significant growth potential, with the opportunity to grow into a Marketing Director position as the company scales

ASSUMPTION: This role differs from traditional marketing positions in its focus on ABM and enterprise sales processes, requiring a strategic mindset and strong analytical skills.

📝 Sample Projects

Developing and executing an ABM strategy targeting enterprise clients in the Indian market
Planning and executing a virtual B2B event featuring industry thought leaders and Wokelo's CEO
Creating a comprehensive content marketing strategy, including blog posts, whitepapers, and case studies, to drive brand awareness and thought leadership

ASSUMPTION: Sample projects for this role involve strategic planning and execution, with a focus on driving growth, brand awareness, and thought leadership in the Indian market.

❓ Key Questions to Ask During Interview

How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
What are the most significant challenges facing the marketing team, and how can this role help address them?
How does Wokelo differentiate itself from competitors in the AI-driven investment research space, and what are the key marketing messages for the Indian market?
What opportunities are there for growth and professional development within the marketing team and the company as a whole?
How does the company support work-life balance and employee well-being, particularly in a remote-friendly work environment?

ASSUMPTION: Key interview questions focus on the role's strategic fit, challenges, competitive differentiation, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare a case study or presentation demonstrating your ability to drive growth and brand awareness in the Indian market
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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