📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Hebbia
🔹 Location: New York City, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition, brand awareness, and pipeline generation through multi-channel campaigns
- Optimizing landing pages, A/B tests, and funnel optimization tactics to improve conversion rates
- Analyzing campaign performance and user behavior to make data-driven decisions
- Collaborating cross-functionally with Product, Sales, and Design to experiment rapidly and scale what works
- Managing the marketing stack and identifying new growth levers to test quickly
ASSUMPTION: This role requires a strong background in growth or performance marketing, with a focus on B2B SaaS startups. Candidates should be comfortable with data analysis and have a proven track record in running paid campaigns.
📋 Key Responsibilities
✅ Launch and optimize multi-channel campaigns across paid, organic, email, and event channels to drive user acquisition, brand awareness, and pipeline generation
✅ Own and iterate on landing pages, A/B tests, and funnel optimization tactics to improve conversion rates
✅ Analyze campaign performance, user behavior, and funnel metrics to make data-driven decisions
✅ Collaborate with Sales on lead scoring, MQL generation, and handoff processes
✅ Manage SEO and content distribution strategies to boost visibility and inbound interest
✅ Own the marketing stack (e.g., Hubspot, Google Analytics, LinkedIn Ads, Webflow)
✅ Identify new growth levers and test them quickly
✅ Report on KPIs, growth insights, and experiments directly to the leadership team
ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally with various teams. Candidates should be comfortable with a fast-paced, dynamic work environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in growth or performance marketing, ideally at a B2B SaaS startup
Required Skills:
- Proven success running paid campaigns across LinkedIn, Google, and other performance channels
- Comfortable owning the funnel from traffic to conversion to handoff
- Analytical mindset—you love digging into dashboards and can tell a story from data
- Entrepreneurial, agile, and not afraid to try (and fail at) new ideas
- Experience with tools like HubSpot, Google Analytics, Webflow, Mixpanel, and Figma a plus
Preferred Skills:
- Experience with SEO and content distribution strategies
- Familiarity with ABM (Account-Based Marketing) strategies
ASSUMPTION: Candidates with a strong background in growth marketing and a proven track record in driving results through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Growth Marketing Manager with 5-10 years of experience in the New York City area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible PTO (Paid Time Off)
- Parental leave
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level in the New York City area. The actual salary may vary based on factors such as the candidate's specific experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI and machine learning platforms for knowledge work
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2020 (According to LinkedIn)
Company Description:
- Hebbia is the AI platform for knowledge work used by leading finance, law, and Fortune 500 companies
- The product orchestrates "AI agents" that accurately tackle complex tasks by breaking them down into understandable actions
- Users can collaborate with AI to extract, structure, and analyze millions of documents at scale, allowing for full workflow automations with generative AI
Company Specialties:
- AI and machine learning for knowledge work
- Document processing and analysis
- Workflow automation
Company Website: www.hebbia.com
ASSUMPTION: Hebbia is a fast-growing startup focused on providing AI solutions for knowledge work. Candidates should be comfortable working in a dynamic, innovative environment.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: Reports directly to the VP of Growth & Strategy
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on cutting-edge AI technology and learn from industry experts
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: On-site, with a physical office location in New York City
Office Location(s): New York City, New York, United States
Geographic Context:
- New York City is a major hub for technology, finance, and other industries
- The office is located in a vibrant, urban area with easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for remote work as needed
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and stakeholders. However, the company is open to flexible work arrangements as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the marketing team
- Final interview with the VP of Growth & Strategy
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Problem-solving and critical thinking
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Be prepared to discuss your approach to data-driven marketing and provide examples of successful campaigns you've managed
- Demonstrate your understanding of the company and its products by researching Hebbia's AI platform and its applications
ATS Keywords: Growth Marketing, User Acquisition, Brand Awareness, Pipeline Generation, A/B Testing, Funnel Optimization, SEO, Content Distribution, Data Analysis, Lead Scoring, Campaign Management, Performance Marketing, Analytical Mindset, Entrepreneurial Spirit, Agility, Marketing Stack Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and passion for driving results through data-driven strategies.
🛠️ Tools & Technologies
- Hubspot
- Google Analytics
- LinkedIn Ads
- Webflow
- Mixpanel
- Figma
ASSUMPTION: Candidates should have experience with marketing automation tools, analytics platforms, and other relevant technologies. Familiarity with AI and machine learning tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
- Integrity
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Entrepreneurial and proactive
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy collaborating with cross-functional teams to achieve shared goals?
- Are you passionate about staying up-to-date with the latest marketing trends and technologies?
ASSUMPTION: Candidates who are a strong cultural fit for Hebbia will be self-motivated, data-driven, and collaborative, with a passion for innovation and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and the ability to manage multiple priorities
- The role may require occasional travel to attend industry events or meet with clients
- The company is growing rapidly, which may present challenges in terms of resources and infrastructure
- The role may require working with sensitive data and ensuring compliance with relevant regulations
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changes as the company grows and evolves.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position places a greater emphasis on data-driven decision-making and rapid experimentation
- Unlike some other growth marketing roles, this position requires a strong focus on B2B SaaS marketing and a deep understanding of AI and machine learning technologies
- This role offers significant growth potential and the opportunity to make a significant impact on the company's success
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions. A strong understanding of the company and its products is essential for success in this role.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user acquisition and brand awareness for a new AI product
- Optimizing landing pages and A/B testing to improve conversion rates and drive more qualified leads
- Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their success in driving results through data-driven marketing strategies.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as Product and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to data privacy and security, and how does this role contribute to those efforts?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's culture, values, and priorities, as well as the specific expectations and requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for your interview by researching the company and its products, and be ready to discuss your approach to data-driven marketing
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
