Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: ZenRows

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving top-of-funnel growth through various channels.
• Nurturing leads with automated processes to boost conversion rates.
• Optimizing lead acquisition for high-quality lead generation.
• Collaborating cross-departmentally with Sales, Product, and Leadership teams.

ASSUMPTION: The role primarily focuses on growth and demand generation within a startup environment, demanding strategic and hands-on efforts to optimize marketing efforts.

📋 Key Responsibilities

✅ Lead Acquisition & Growth Marketing: Build data-driven campaigns to enhance top-of-funnel growth.

✅ Lead Nurture & Marketing Automation: Design workflows to progress leads through the funnel.

✅ Content & SEO Strategy: Drive organic traffic and inbound leads via high-value content.

✅ Performance Marketing & Paid Media: Manage and optimize PPC and retargeting strategies.

✅ Email & Lifecycle Marketing: Create and oversee email campaigns and engagement strategies.

✅ Acquisition Channel Expansion: Explore and test new growth channels.

✅ Collaboration with Sales: Ensure quality lead handoff and conversion optimization.

✅ Analytics & Optimization: Track metrics and optimize campaigns based on data insights.

ASSUMPTION: The responsibilities range from lead acquisition to analytics, assuming a multifaceted role that integrates various marketing disciplines to drive growth.

🎯 Required Qualifications

Education: Not specified; typically a degree in Marketing, Business, or a related field is advantageous.

Experience: 4+ years in B2B SaaS marketing with lead generation focus.

Required Skills:

• Proficiency in Growth & Demand Generation Marketing.
• Experience with Marketing Automation tools (e.g., HubSpot, Marketo).
• Strong knowledge of SEO & Content Strategy.
• Data-driven and Analytical Approach.

Preferred Skills:

• Paid Media & Performance Marketing Skills.
• Excellent Communication & Storytelling Skills.

ASSUMPTION: The qualifications presume a mix of analytical skills and marketing expertise to operate successfully within a fast-paced, remote startup setting.

💰 Compensation & Benefits

Salary Range: Not specified; competitive salary aligned with experience and value.

Benefits:

• 100% remote work flexibility.
• Customized Equipment needs.
• Generous Learning & Development budget.
• Annual Kick-Off and other cultural initiatives.
• All Star Awards for significant achievements.

Working Hours: Standard 40-hour workweek with potential for flexible scheduling within a global team.

ASSUMPTION: Compensation is likely aligned with competitive startup packages, offering significant flexibility and growth-aligned benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees, valuing close-knit collaboration and agile processes.

Founded: 2021, with a rapid growth trajectory in the data extraction technology market.

Company Description:

• Specializes in transforming website data into structured APIs.
• Pioneers in anti-bot technology for web data extraction.
• Services a broad spectrum of industries globally.

Company Specialties:

• Not specified.

Company Website: https://www.zenrows.com

ASSUMPTION: The company operates in a niche sector of data workflows, prioritizing innovation and scalability in a startup framework.

📊 Role Analysis

Career Level: Mid to Senior, suitable for proactive, experienced professionals aiming to shape revenue strategies.

Reporting Structure: Direct reporting to senior leadership, engaging with multiple cross-departmental teams.

Work Arrangement: Entirely remote, encouraging autonomy and self-direction.

Growth Opportunities:

• Scope for spearheading major growth initiatives.
• Accelerated learning in advanced marketing tactics.
• Potential for elevating to higher strategic roles.

ASSUMPTION: The role presents significant leadership and innovation opportunities, especially for individuals oriented towards data-driven marketing methodologies.

🌍 Location & Work Environment

Office Type: Remote setup with flexibility to work from any location.

Office Location(s): Company headquarters based in London, UK.

Geographic Context:

• Remote work eliminates geographical constraints, endorsing a global talent pool.
• Employee collaborations crafted to transcend time zones.
• Emphasis on cultural cohesiveness despite remote operations.

Work Schedule: Flexible, with requirement for effective communication across different time zones as necessary.

ASSUMPTION: The work environment is inherently adaptable, emphasizing productivity and employee satisfaction regardless of physical presence.

💼 Interview & Application Insights

Typical Process:

• Initial application review.
• Phone or video screening interview.
• Panel interview with key team members.
• Skills assessment or scenario-based exercise.
• Final interview with senior management.

Key Assessment Areas:

• Technical competency in growth marketing.
• Adaptability to remote work culture.
• Collaborative potential and team compatibility.

Application Tips:

• Highlight previous successes in multi-channel campaigns.
• Demonstrate proficiency with marketing automation tools.
• Emphasize adaptability and self-management skills typical of remote work.

ATS Keywords: Growth Marketing, Demand Generation, B2B SaaS, Marketing Automation, SEO, Content Strategy

ASSUMPTION: The application process likely involves a thorough examination of strategic thinking and the ability to execute in an evolving startup environment.

🛠️ Tools & Technologies

• HubSpot
• Marketo
• ActiveCampaign
• Google Ads
• SEO tools (e.g., SEMrush, Moz)

ASSUMPTION: Proficiency in modern marketing tools and platforms is critical in executing the multifaceted job responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Ownership
• Dedication
• Impact
• Transparency
• Agility

Work Style:

• Emphasis on autonomous and self-driven contribution.
• Open communication and feedback culture.
• Embracing dynamic changes typical of a startup environment.

Self-Assessment Questions:

• Am I comfortable working independently and taking initiative?
• Do I thrive in fast-paced, continuously evolving environments?
• Can I make decisions based on data analysis and market insights?

ASSUMPTION: The company culture prizes self-starters who are motivated by challenging environments and have a proven track record in strategic growth efforts.

⚠️ Potential Challenges

• High expectations within a highly visible role.
• Need for rapid adaptation to industry changes and demands.
• Balancing strategic planning with hands-on execution.
• Maintaining productive collaboration in a fully remote setting.

ASSUMPTION: Candidates should be prepared for the intensity that accompanies growth-stage startups and must handle pressures effectively.

📈 Similar Roles Comparison

• High autonomy compared to similar roles in larger companies.
• Greater direct impact on company outcomes.
• Broad responsibility spanning various marketing disciplines.

ASSUMPTION: The role may offer more autonomy and broad responsibility than equivalent positions at larger organizations, appealing to those seeking meaningful impact.

📝 Sample Projects

• Designing an end-to-end lead acquisition strategy.
• Overhauling content strategy to align with SEO best practices.
• Developing multi-channel marketing initiatives tailored to diverse B2B audiences.

ASSUMPTION: Projects reflect hybrid strategic and execution challenges, perfect for candidates seeking comprehensive growth marketing roles.

❓ Key Questions to Ask During Interview

• How is success measured in this role?
• What key objectives do you foresee for this position over the next six months?
• How does the company handle feedback and continuous improvement?
• What are the company's growth plans over the next two years?
• What support systems are in place for remote employees?

ASSUMPTION: Questions are framed to give candidates deeper insights into operational expectations and growth trajectories within ZenRows.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant growth marketing experience.
• Prepare for a multi-phase interview process including skill evaluations.
• You may need to demonstrate knowledge of data-driven marketing strategies.
• Consider preparing a portfolio of relevant past work.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.