📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Sana Commerce
🔹 Location: Manchester, United Kingdom
🔹 Job Type: On-site
🔹 Category: 🚀 Growth Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Not Specified
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing digital marketing strategies across various channels.
- Driving customer acquisition and retention through data-driven marketing.
- Collaborating with cross-functional teams to align marketing strategies with business goals.
- Leading experimentation and A/B testing for performance enhancement.
ASSUMPTION: This job requires a proactive approach to optimize digital marketing efforts, which is typical for growth-focused roles aimed at scaling operations within a tech-centric environment.
📋 Key Responsibilities
✅ Develop and manage performance marketing campaigns across PPC, social media, and email.
✅ Analyze campaign performance to identify trends and optimize ROI.
✅ Work closely with creative, product, and analytics teams.
✅ Lead testing initiatives to improve user experience and campaign outcomes.
✅ Manage and allocate marketing budgets and KPIs efficiently.
✅ Stay informed on industry trends to spot growth opportunities.
ASSUMPTION: Responsibilities reflect a strong focus on both creative and analytical aspects, essential for roles steering growth in dynamic sectors like SaaS and digital commerce.
🎯 Required Qualifications
Education: Not specified
Experience: At least 7+ years in digital marketing, preferably with team management experience.
Required Skills:
- Expertise in growth marketing channels.
- Proven ability to drive ROI and revenue growth.
- Strong analytical, communication, and collaboration skills.
Preferred Skills:
- Experience in the B2B software industry or with complex products.
- Skill in managing large advertising budgets.
ASSUMPTION: Preferred skills indicate a preference for candidates with experience in complex, B2B environments, which is standard for positions demanding strategic oversight.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Opportunity to make an impact in a scale-up environment.
- Global and customized onboarding program.
- Personal development opportunities.
- Up to 3 weeks of "work from anywhere" per year.
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Benefits underscore an employee-focused culture with a balance of flexibility and structured opportunities for professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (B2B commerce solutions)
Company Size: 501-1,000 employees, suggesting robust organizational resources with room for individual impact.
Founded: 2008
Company Description:
- Combines B2B expertise with integrative software solutions.
- Provides a personalized, streamlined buying experience.
- Aims to simplify complex processes for businesses globally.
Company Specialties:
- Integrated E-Commerce for Dynamics NAV and SAP Business One.
- B2B and B2C E-Commerce solutions for various industries.
- Sales portals for wholesale and manufacturing sectors.
Company Website: https://www.sana-commerce.com
ASSUMPTION: The company’s extensive focus on B2B solutions positions it as a technological leader in e-commerce integration, suggesting opportunities to work with innovative products.
📊 Role Analysis
Career Level: Mid to Senior-level role, requiring strategic oversight and leadership experience.
Reporting Structure: Likely reports to senior marketing leadership or CMO.
Work Arrangement: Primarily on-site with potential remote working flexibility.
Growth Opportunities:
- Advance to higher leadership roles within the marketing department.
- Enhance skills in a growth-oriented, fast-paced industry.
- Expand expertise in a company with a global reach and innovative approach.
ASSUMPTION: The role provides significant upward mobility within the organization, ideal for ambitious professionals seeking to influence company-wide strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space at Manchester Science Partnerships, a hub for technology and innovation.
Office Location(s): Greenheys Lane, Manchester Science Partnerships, Manchester, Greater Manchester M15 6LR, GB
Geographic Context:
- Located in a major tech hub known for its innovation and business growth.
- Proximity to various cultural and academic institutions supports a vibrant professional community.
- Access to a robust transportation network facilitates easy commutes.
Work Schedule: Predominantly standard business hours with some flexibility for remote work.
ASSUMPTION: The Manchester location presents opportunities for networking and professional development in a thriving business ecosystem.
💼 Interview & Application Insights
Typical Process:
- Initial application screening through resume and cover letter.
- Phone or virtual interview with HR.
- In-person or virtual interview with departmental leaders.
Key Assessment Areas:
- Strategic thinking and ability to drive growth.
- Collaboration skills and team management capability.
- Technical expertise in digital marketing tools and trends.
Application Tips:
- Highlight B2B marketing experience and strategic impact in previous roles.
- Emphasize proficiency with data analysis and A/B testing.
- Demonstrate adaptability and leadership in fast-paced environments.
ATS Keywords: Growth Marketing, PPC, Digital Marketing, ROI Optimization, B2B
ASSUMPTION: A thorough interview process focusing on analytical and leadership abilities is expected, with particular interest in past campaign successes and innovation.
🛠️ Tools & Technologies
- Google Analytics for tracking and analyzing website performance.
- Ad platforms such as Google Ads and Facebook Ads Manager for campaign management.
- Marketing automation tools like HubSpot or Marketo for streamlining campaigns.
ASSUMPTION: The role demands familiarity with industry-standard digital marketing tools, crucial for executing and analyzing successful campaigns.
👔 Cultural Fit Considerations
Company Values:
- Be champions of customer success by delivering enduring value.
- Support customers and partners in revolutionizing B2B commerce.
- Encourage boldness and innovation through collaborative endeavors.
Work Style:
- Dynamic and proactive approach to problem-solving.
- Collaborative teamwork across diverse, international setups.
- Continuous learning and development to meet industry challenges.
Self-Assessment Questions:
- How do your previous experiences align with data-driven marketing strategies?
- Can you provide examples of past campaigns where you increased ROI?
- Describe a time when you led a team through a challenging project successfully.
ASSUMPTION: The company culture values innovative thinkers who thrive in collaborative, fast-paced settings, fostering a continuous improvement mindset.
⚠️ Potential Challenges
- Adapting to the fast-moving tech industry and its evolving trends.
- Balancing creative initiatives with budgetary constraints.
- Navigating a complex B2B landscape with varied customer needs.
- Maintaining high performance under pressure in a growth-focused role.
ASSUMPTION: Challenges typical for high-growth market roles, emphasizing adaptability, strategic thinking, and innovation.
📈 Similar Roles Comparison
- Growth Product Manager: Focuses more on product development alongside marketing functions.
- Digital Marketing Manager: Emphasizes broader digital marketing strategies without the exclusive growth focus.
- Performance Marketing Director: A more senior role with higher strategic oversight and team integration responsibilities.
ASSUMPTION: Role comparisons may help candidates evaluate career trajectory and align skills with future goals.
📝 Sample Projects
- Creating a comprehensive multi-channel marketing plan for product launch.
- Optimizing an existing marketing campaign for improved conversion rates.
- Developing targeted content strategies for specific B2B segments.
ASSUMPTION: Typical projects include campaign strategy and optimization, reflecting the role’s analytical and creative demands.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the growth marketing team currently?
- How does Sana Commerce measure the success of growth marketing initiatives?
- Can you describe the company's approach to innovation within marketing campaigns?
- What opportunities exist for professional development and career progression?
- How does collaboration occur between the marketing and product teams?
ASSUMPTION: These questions are designed to elicit insights into company culture, departmental alignment, and future opportunities, crucial for prospective candidates.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company website or designated application portal.
- Include a well-tailored resume that highlights relevant experience and skills.
- Write a cover letter explaining your motivation for joining Sana Commerce as a Growth Marketing Manager.
- Prepare for potential virtual or in-person interviews focusing on strategic marketing experiences.
- Add any supplementary materials or references that attest to your successes in similar roles.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
