📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Mixmax
🔹 Location: United Kingdom
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Europe, Canada, LATAM)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing a full-funnel product-led growth strategy
- Driving user growth through experimentation and data
- Collaborating cross-functionally with Product, Sales, and CS
- Owning and scaling user growth in a fast-paced, scrappy environment
ASSUMPTION: This role requires a high degree of ownership, creativity, and analytical skills. It's ideal for a self-starter who thrives in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Define and execute a full-funnel product-led growth strategy across acquisition, activation, adoption, expansion, and retention
✅ Leverage Mixmax itself to create viral loops, referral flows, and drive growth
✅ Increase account expansion by optimizing onboarding flows and driving invites across teams
✅ Collaborate with Product & Engineering to build free tools that drive sign-ups and product discovery
✅ Use data to pinpoint bottlenecks in the user journey and fix them
✅ Turn free trials into paid self-serve customers or Product Qualified Accounts (PQAs) for the Sales team
✅ Drive adoption of new features and ensure customers get continuous value from the product
✅ Partner with CS to grow revenue through upgrades, cross-sell, and smart retention plays
✅ Identify and surface expansion-ready accounts using in-product signals and usage data
✅ Create targeted campaigns to re-engage inactive users or prevent churn in at-risk segments
ASSUMPTION: This role requires a strong understanding of B2B SaaS growth strategies, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of growth marketing experience in B2B SaaS, ideally with a product-led growth model
Required Skills:
- Proven track record of owning and scaling user growth through experimentation and data
- Killer copywriting skills
- Strong analytical skills
- Self-starter mentality with a bias for action
- Naturally collaborative, with experience working cross-functionally
- Curiosity that borders on obsession
Preferred Skills:
- Experience with B2B SaaS products
- Fluency in multiple languages
ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (based on industry standards for a Growth Marketing Manager in the UK with 5-10 years of experience)
Benefits:
- Flexible Holidays
- $120 Lifestyle & Culture Spend Every Month
- $500 Office Stipend
- Top-of-the-Line Hardware
- Equity in Mixmax
Working Hours: Full-time (40 hours/week), flexible
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Sales Engagement and Sales Automation
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Mixmax is the easiest-to-use sales engagement platform, transforming the way revenue teams build pipeline, close deals, and engage customers.
- They make life easier for everyone who interacts with customers by automating repetitive tasks and streamlining workflows.
- Mixmax customers typically see a positive ROI in under 6 months and can start using the platform in less than a day.
Company Specialties:
- Sales Engagement and Sales Automation
Company Website: mixmax.com
ASSUMPTION: Mixmax is a growing, remote-first company that values flexibility, empowerment, and making sure its team has everything they need to do their best work, wherever they are in the world.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Growth or a similar position.
Work Arrangement: Remote (can be based anywhere in Europe, Canada, or LATAM)
Growth Opportunities:
- As a founding growth role, this position offers significant opportunities for impact and career growth.
- Mixmax is a fast-growing company, providing ample opportunities for professional development.
- This role offers the chance to shape the next phase of Mixmax's journey and define the growth playbook.
ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- The United Kingdom offers a vibrant tech industry and a diverse talent pool.
- Mixmax's remote work environment allows for a better work-life balance and access to a broader range of candidates.
Work Schedule: Full-time (40 hours/week), flexible
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Growth marketing expertise and strategy
- Data analysis and interpretation skills
- Copywriting and communication skills
- Cultural fit and alignment with Mixmax's values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements.
- Showcase your understanding of product-led growth and your ability to drive user growth through experimentation and data.
- Demonstrate your creativity and problem-solving skills through your application materials.
ATS Keywords: Product-led growth, user acquisition, user engagement, A/B testing, data analysis, cross-functional collaboration, B2B SaaS
ASSUMPTION: Mixmax uses an Applicant Tracking System (ATS) to manage their recruitment process. Including relevant keywords in your application materials can help your resume pass through the ATS and increase your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Mixmax platform
- Data analysis tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Flexibility and empowerment
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Remote-first, with a focus on results and well-being
- Fast-paced and dynamic, with a bias for action
- Data-driven and experimental, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a high degree of ownership?
- Are you comfortable working remotely and independently, with a focus on results?
- Do you have strong analytical skills and a curiosity that borders on obsession?
ASSUMPTION: Mixmax values self-starters who are comfortable working independently and taking initiative in a remote work environment.
⚠️ Potential Challenges
- Managing a full-funnel growth strategy in a fast-paced, dynamic environment
- Working remotely and independently, with a high degree of ownership
- Balancing multiple priorities and stakeholders in a cross-functional role
- Adapting to a rapidly changing market and customer needs
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses on product-led growth and user engagement rather than traditional marketing channels.
- This role requires a strong understanding of B2B SaaS growth strategies and data analysis, rather than traditional marketing tactics.
- As a founding growth role, this position offers significant opportunities for impact and career growth, unlike more established marketing roles.
ASSUMPTION: This role is ideal for candidates with a strong background in growth marketing, data analysis, and B2B SaaS, looking to make a significant impact in a fast-growing company.
📝 Sample Projects
- Developing and executing a full-funnel product-led growth strategy for a new feature launch
- Conducting A/B tests to optimize user onboarding flows and drive account expansion
- Creating targeted campaigns to re-engage inactive users or prevent churn in at-risk segments
ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the opportunity to drive significant impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Mixmax?
- What are the biggest challenges facing the growth team currently, and how can this role help address them?
- How does Mixmax support the professional development and growth of its employees?
- What is the team structure and dynamics like, and how does this role collaborate with other teams?
- How does Mixmax approach remote work and collaboration, and what tools do they use to facilitate communication and productivity?
ASSUMPTION: These questions help assess the role's fit with your skills, experience, and career goals, as well as Mixmax's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements.
- Prepare a case study or project demonstrating your ability to drive user growth through experimentation and data.
- Follow up with the hiring team one week after submission to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
