Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Solutions Petal Inc.

🔹 Location: Montréal, QC, Canada & Quebec City, QC, Canada

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth and pipeline through strategic marketing initiatives
• Leading multi-channel campaigns and optimizing marketing performance
• Collaborating cross-functionally to deliver data-driven insights and recommendations
• Managing and optimizing paid search campaigns and SEO strategies

ASSUMPTION: This role requires a strategic and hands-on marketer with a strong technical foundation and a results-driven mindset. The ideal candidate will have experience in demand generation, digital marketing, and account-based marketing, with a solid understanding of Google tools and Salesforce.

📋 Key Responsibilities

✅ Lead the implementation and execution of acquisition and cross-sell strategies across B2G, B2B, and B2C segments to drive pipeline growth and customer engagement.

✅ Partner with the Marketing team to design and launch high-impact campaigns rooted in best practices, incorporating A/B testing frameworks and performance tracking systems to generate actionable insights and improve outcomes.

✅ Define and track clear performance metrics and KPIs to evaluate the effectiveness of marketing initiatives across channels, tactics, and the full campaign lifecycle.

✅ Drive automation strategies that maintain high levels of engagement throughout the customer journey, and provide guidance to cross-functional teams for seamless implementation.

✅ Collaborate across departments to deliver data-driven recommendations and industry-informed guidance in shaping the company’s SEO strategy at both the corporate and product levels.

✅ Conduct in-depth keyword research and competitive analysis to craft and refine SEO strategies aimed at increasing brand visibility, improving site performance, and deepening visitor engagement.

✅ Launch, manage, and continuously optimize paid search (SEM) campaigns, ensuring alignment with business goals and performance targets.

✅ Design and refine landing pages to increase conversion rates, with a focus on UX, messaging clarity, and performance optimization.

✅ Monitor campaign performance, analyze key metrics regularly, report on results, and make strategic adjustments to maximize marketing ROI.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been rephrased or combined for clarity and conciseness.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 7+ years in demand generation and digital marketing

Required Skills:

• Strong knowledge of Google tools and Salesforce (Sales Cloud, Account Engagement/Pardot)
• Proven success leading multi-channel campaigns and reporting on results
• Skilled in using data to drive decisions and improve performance
• Solid experience with Account-Based Marketing (ABM)
• Excellent communication skills, both written and verbal
• Hands-on experience with SEO, SEM, email, social media, and content marketing
• Comfortable working in fast-paced environments
• Self-driven, organized, and solutions-oriented
• Quick to learn new tools, CRMs, and systems
• Bilingual in English and French (spoken, written, and reading)

Preferred Skills:

• Experience in the healthcare industry
• Familiarity with healthcare-specific marketing strategies

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, some details may have been rephrased or combined for clarity and conciseness.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Marketing Manager role in Canada, with 7-10 years of experience, the estimated salary range is CAD 90,000 - 120,000 per year. This estimate takes into account the company's size and the location of the role.

Benefits:

• Signing bonus of $1,000 for remote work set-up
• Competitive compensation
• 4 to 6 weeks of paid vacation per year
• 5 paid personal days per year
• Group RRSP / DPSP plan with employer contribution
• Complete group insurance plan from day 1
• Annual wellness allowance
• Access to the Lumino Health™ telehealth application
• Flexible work hours

Working Hours: Full-time position with flexible work hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation. The benefits listed are based on the provided job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Solutions Petal Inc. operates in the IT Services and IT Consulting industry, focusing on healthcare technology and services.

Company Size: Solutions Petal Inc. has 201-500 employees, which means the company is mid-sized and offers opportunities for collaboration and growth.

Founded: Solutions Petal Inc. was founded in 2010, making it a well-established company with a history of innovation in the healthcare industry.

Company Description:

• Petal revolutionizes healthcare and makes quality care accessible to all by orchestrating care and aligning supply with patient demand.
• The company empowers healthcare organizations to redefine efficiency, access to care, and ultimately improve patient outcomes.
• Petal is a leading health tech provider and consulting expert offering solutions dedicated to optimizing healthcare management.

Company Specialties:

• Coordination des soins
• Planification de la capacité
• Technologie de la santé
• Logiciel-service
• Système de santé
• Hôpital
• Soins de santé
• Gestion d'horaires
• Analyse des données
• Interopérabilité

Company Website: https://www.petal-health.com/

ASSUMPTION: The company context provided is based on the information available from the LinkedIn company page. However, some details may have been rephrased or combined for clarity and conciseness.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a candidate with 7+ years of experience in demand generation and digital marketing.

Reporting Structure: The Growth Marketing Manager reports to the Senior Growth Marketing Manager.

Work Arrangement: This role offers flexible work hours and the option to work remotely, with a signing bonus of $1,000 for remote work set-up.

Growth Opportunities:

• As a mid-sized company, Solutions Petal Inc. offers opportunities for career growth and advancement within the marketing department and the broader organization.
• The role's focus on driving growth and pipeline provides ample opportunities to make a significant impact and demonstrate leadership skills.
• The company's commitment to innovation and continuous improvement creates an environment that encourages professional development and learning.

ASSUMPTION: The role analysis provided is based on the information available from the job description and LinkedIn company page. However, some details may have been inferred or assumed based on industry standards and best practices.

🌍 Location & Work Environment

Office Type: Solutions Petal Inc. has offices in Montréal, QC, Canada, and Quebec City, QC, Canada, with the option to work remotely.

Office Location(s): 350 Boulevard Charest Est, Suite 300, Québec, QC G1K 3H5, CA & 5455 Avenue de Gaspé, Suite 470, Montreal, Quebec H2T 3B3, CA

Geographic Context:

• Montréal is the second-largest city in Canada and the cultural capital of Quebec, offering a vibrant urban environment with a rich history and diverse communities.
• Quebec City is the capital of the province of Quebec and a UNESCO World Heritage site, known for its historic architecture and European charm.
• Both cities offer a high quality of life, with access to excellent healthcare, education, and recreational opportunities.

Work Schedule: Full-time position with flexible work hours and the option to work remotely.

ASSUMPTION: The location and work environment provided are based on the information available from the job description and LinkedIn company page. However, some details may have been inferred or assumed based on industry standards and best practices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round interview with the hiring manager
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and performance tracking
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and achievements.
• Demonstrate your understanding of the healthcare industry and Solutions Petal Inc.'s mission and values in your application materials.
• Prepare for behavioral interviews by reflecting on your past experiences and using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research the company and role thoroughly to show your enthusiasm and preparation during the interview process.

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Account-Based Marketing, Google Tools, Salesforce, SEO, SEM, Email Marketing, Social Media, Content Marketing, Data Analysis, Bilingual, Healthcare, IT Services, IT Consulting

ASSUMPTION: The interview and application insights provided are based on industry standards and best practices for the marketing field. However, some details may have been inferred or assumed based on the specific role and company.

🛠️ Tools & Technologies

• Google tools (Analytics, Ads, Tag Manager, etc.)
• Salesforce (Sales Cloud, Account Engagement/Pardot)
• SEO and SEM platforms (e.g., SEMrush, Google Search Console, Google Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM and marketing analytics tools (e.g., Salesforce, Pardot)

ASSUMPTION: The tools and technologies listed are based on the required and preferred skills mentioned in the job description. However, some details may have been inferred or assumed based on industry standards and best practices.

👔 Cultural Fit Considerations

Company Values:

• People come first
• Innovation and continuous improvement
• Collaboration and cross-functional teamwork
• Data-driven decision-making
• Customer-centric approach

Work Style:

• Fast-paced and dynamic environment
• Results-driven and performance-focused
• Collaborative and supportive team culture
• Opportunities for professional development and growth
• Flexible work arrangements and remote work options

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable using data to drive decisions and optimize marketing performance?
• Do you have experience working with cross-functional teams and collaborating to achieve common goals?
• Are you passionate about the healthcare industry and committed to improving patient outcomes?
• Do you enjoy working in a flexible and remote-friendly environment, with the option to work from home or in the office?

ASSUMPTION: The cultural fit considerations provided are based on the information available from the job description and LinkedIn company page. However, some details may have been inferred or assumed based on industry standards and best practices.

⚠️ Potential Challenges

• Managing multiple campaigns and initiatives simultaneously may require strong organizational skills and time management.
• Working in a fast-paced environment may be challenging for candidates who prefer a more structured or predictable work environment.
• As a mid-sized company, Solutions Petal Inc. may have limited resources and budget for certain marketing initiatives, requiring candidates to be creative and strategic in their approach.
• The remote work option may present challenges for candidates who prefer an in-office work environment or struggle with remote work distractions.

ASSUMPTION: The potential challenges listed are based on the role's requirements, work environment, and industry trends. However, some details may have been inferred or assumed based on the specific role and company.

📈 Similar Roles Comparison

• Compared to other Growth Marketing Manager roles, this position places a stronger emphasis on driving pipeline growth and customer engagement through strategic marketing initiatives.
• Unlike some other marketing roles, this position requires a solid understanding of the healthcare industry and its unique challenges and opportunities.
• Career path progression for this role may include advancing to a Senior Growth Marketing Manager or Director of Marketing position, with the potential to transition into a leadership or executive role within the company.

ASSUMPTION: The similar roles comparison provided is based on industry standards and best practices for the marketing field. However, some details may have been inferred or assumed based on the specific role and company.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to drive pipeline growth and customer engagement for a specific healthcare provider or payer.
• Conducting keyword research and competitive analysis to optimize the company's SEO strategy and improve organic search rankings for relevant healthcare keywords.
• Launching and managing a paid search campaign to promote a new healthcare product or service, with a focus on maximizing ROI and driving conversions.

ASSUMPTION: The sample projects listed are based on the role's responsibilities and industry trends. However, some details may have been inferred or assumed based on the specific role and company.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing technology stack and how this role will contribute to its optimization and integration?
• How does the company measure and track marketing performance, and what are the key KPIs for this role?
• What are the biggest challenges facing the healthcare industry, and how does this role address them through marketing initiatives?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to remote work, and how does it ensure a positive and productive work environment for remote employees?

ASSUMPTION: The key questions to ask during the interview are based on the role's responsibilities, work environment, and industry trends. However, some details may have been inferred or assumed based on the specific role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://petalmd.recruitee.com/o/gestionnaire-du-marketing-de-croissance-2-4
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and achievements.
• Prepare for behavioral interviews by reflecting on your past experiences and using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research the company and role thoroughly to show your enthusiasm and preparation during the interview process.
• Follow up with the hiring manager one week after your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.