Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing and lead generation strategies
• Managing and optimizing the CRM and marketing automation stack
• Developing high-impact marketing collateral and enhancing digital presence
• Collaborating across teams to support business growth

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on enterprise tech or SaaS environments. The ideal candidate will be data-driven, creative, and able to translate technical concepts into compelling marketing content.

📋 Key Responsibilities

✅ Own and optimize the CRM and marketing automation stack (Salesforce, Marketo/HubSpot):

✅ Build and scale reporting and attribution systems:

✅ Drive tooling and integration strategy for growth:

✅ Digital Campaign Execution & Management:

✅ Go-To-Market (GTM) Content Development:

✅ Website & Funnel Optimization:

✅ Storytelling & Content Strategy:

✅ Performance Analysis & Optimization:

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution. Candidates should be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years in product/digital marketing, with background in enterprise tech, SaaS, or open-source environments. Proven experience managing end-to-end digital campaigns and GTM strategies.

Required Skills:

• Strong ability to translate technical concepts into compelling marketing content
• Proficiency in marketing automation, campaign management, and performance tracking
• Excellent written English with the ability to create, edit, and guide content effectively

Preferred Skills:

• Canva, Figma, or similar design tools experience
• Strong SEO knowledge, A/B testing expertise, and digital content optimization

ASSUMPTION: While not explicitly stated, proficiency in Salesforce, Marketo, or HubSpot is likely required for this role.

💰 Compensation & Benefits

Salary Range: $2,500 - $3,000 per month (Based on industry standards for mid-senior level marketing roles in remote positions)

Benefits:

• Fully remote work arrangement
• Opportunity to work with a growing open-source technology company

Working Hours: 40 hours per week, 9 AM - 5 PM EST

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in remote positions. Benefits may vary and are not explicitly stated in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to mid-sized company, offering a more agile and collaborative work environment)

Founded: 2021 (Relatively new company, providing opportunities for growth and impact)

Company Description:

• Fast-growing SaaS company offering cutting-edge data infrastructure solutions
• Specializes in advanced data warehousing, analytics, and monitoring
• Seeking a Growth Marketing Manager to drive digital marketing, lead generation, and support GTM motions

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a marketing agency that focuses on helping businesses grow through effective marketing strategies. They work with a variety of clients, including startups and venture capital firms.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager or CEO, with potential collaboration with various teams, including sales, product, and engineering.

Work Arrangement: Fully remote, with a standard work schedule of 9 AM - 5 PM EST

Growth Opportunities:

• Potential to make a significant impact on the company's growth and success
• Opportunity to work with a diverse range of clients and industries
• Possibility to advance to a more senior role within the company as it grows

ASSUMPTION: This role offers significant growth potential, as the company is relatively new and looking to expand its marketing efforts. The ideal candidate will be proactive, self-driven, and able to take ownership of projects.

🌍 Location & Work Environment

Office Type: Fully remote (No physical office)

Office Location(s): N/A (Fully remote)

Geographic Context:

• This role can be performed from anywhere, with a focus on Eastern Standard Time (EST) hours
• The company is based in the United States but has a global client base
• Working remotely allows for a flexible work-life balance

Work Schedule: Standard full-time work hours, with flexibility for occasional adjustments as needed

ASSUMPTION: The fully remote work arrangement allows for a high degree of flexibility and work-life balance. However, candidates should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Record a video showcasing your skill sets

Key Assessment Areas:

• Digital marketing and campaign management skills
• Ability to translate technical concepts into marketing content
• Proven experience managing end-to-end digital campaigns
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the company and its mission in your application materials
• Prepare a compelling video that showcases your skills and enthusiasm for the role

ATS Keywords: Digital Marketing, Lead Generation, CRM Management, Content Development, SEO, A/B Testing, Data Analysis, Campaign Management, Marketing Automation, Collaboration, Technical Writing, Creative Thinking, Adaptability, Performance Tracking, Content Strategy, Storytelling

ASSUMPTION: The application process is straightforward and focuses on assessing the candidate's skills and cultural fit. The video component allows candidates to showcase their unique qualities and personality.

🛠️ Tools & Technologies

• Salesforce
• Marketo/HubSpot
• Canva or Figma (for design)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• A/B testing tools (e.g., Optimizely, VWO)
• Campaign management tools (e.g., Google Analytics, Adobe Campaign)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles. Candidates should be comfortable using these tools and willing to learn new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Proactive and self-driven
• Results-oriented and data-driven
• Strong communication and collaboration skills
• Adaptable and creative

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing campaigns and generating leads?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have strong written English skills and the ability to create, edit, and guide content effectively?
• Are you comfortable working with technical concepts and translating them into compelling marketing content?

ASSUMPTION: ProjectGrowth values data-driven decision making, continuous learning, and collaboration. Candidates should be proactive, self-driven, and comfortable working in a remote environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with technical concepts and translating them into marketing content
• Keeping up with industry trends and best practices in digital marketing
• Adapting to a fully remote work environment and managing time effectively

ASSUMPTION: The role may present challenges in managing multiple projects and working with technical concepts. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Growth Marketing Manager position in other companies
• However, this role focuses more on lead generation and CRM management, with a strong emphasis on enterprise tech or SaaS environments
• Career progression may include advancing to a Director of Marketing or VP of Marketing role within the company

ASSUMPTION: While this role shares similarities with other digital marketing roles, it has a unique focus on enterprise tech or SaaS environments and lead generation. Candidates should have relevant experience in these areas to be successful in this role.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to generate leads for a new product launch
• Optimizing the CRM and marketing automation stack to improve lead quality and pipeline contribution
• Creating high-impact GTM assets, such as whitepapers, sales decks, and investor presentations, to support business growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Growth Marketing Manager role. Candidates should be able to provide relevant examples of their own work in their application materials.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to remote work and collaboration?
• How does the company measure the success of its digital marketing campaigns and lead generation efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture. Candidates should ask thoughtful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a compelling video that showcases your skills and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.