Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: SchoolStatus

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Driving new user acquisition and lead generation for Smore.
• Accelerating customer expansion and increasing cross-sell and upsell opportunities for both Smore and SchoolStatus.
• Collaborating with cross-functional teams to engage key segments and contribute to pipeline and revenue growth.
• Managing day-to-day marketing functions and supporting product-led growth strategies.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through targeted marketing campaigns.

📋 Key Responsibilities

✅ Support efforts to acquire new users through various channels, including digital advertising, content marketing, SEO/SEM, email marketing, partnerships, and other growth campaigns and initiatives.

✅ Collaborate with the marketing team to develop compelling promotional copy for various marketing materials, aimed at enhancing audience engagement and driving conversions.

✅ Assist in managing day-to-day marketing functions for revenue-generating campaigns and activities, including email HTML creation, list segmentation, deployment, and basic performance reporting using platforms like HubSpot and Customer.io.

✅ Support the management of marketing campaigns and dashboards in HubSpot and Customer.io, ensuring accurate tracking of campaign performance metrics and assisting with data analysis.

✅ Assist in executing product-led growth strategies to drive user acquisition, activation, retention, and expansion, leveraging the product as a key driver of growth.

✅ Collaborate with Director of Growth Marketing, Product Marketing, and Product teams to support in-app messaging and nurture flows that encourage product adoption and free-to-paid conversions.

✅ Coordinate lifecycle emails, webinars, events, and other programs tied to product usage and milestones.

✅ Work with the product, engineering, and design teams to optimize the user journey and improve conversion rates at each stage of the funnel.

✅ Assist in executing engagement and upsell/cross-sell campaigns for existing Smore and SchoolStatus customers, leveraging customer data to personalize messaging across email, in-app, and push channels.

✅ Assist in managing marketing automation workflows and tracking performance metrics.

✅ Help coordinate customer advocacy initiatives (e.g., testimonials, referrals, community programs) and partner with Customer Success on initiatives that deepen customer engagement and satisfaction.

ASSUMPTION: This role requires a strong understanding of B2B marketing principles and a data-driven approach to campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in B2B and/or B2B marketing, preferably in SaaS or EdTech.

Required Skills:

• Familiarity with digital marketing channels (email, paid media, SEO/SEM, social).
• Hands-on experience with marketing automation platforms (e.g., HubSpot and Customer.io) and CMS tools (e.g., Wordpress).
• Strong promotional writing skills (ads, email, etc.).
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with product-led growth strategies.
• Familiarity with marketing analytics tools and data analysis.

ASSUMPTION: Candidates with experience in EdTech or a related industry may have an advantage in understanding the unique challenges and opportunities of marketing in this sector.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 USD per year. This is an estimate provided pursuant to Equal Pay Laws, and the final compensation package will be determined based on job-related, non-discriminatory factors such as experience.

Benefits:

• Work From Anywhere – Embrace a remote-first culture with flexibility to work where you're most productive.
• 401(k) Matching – Invest in your future with a 100% match on contributions up to 6% of your salary.
• Flexible Time Off – Work-life balance matters. Take the time you need to recharge and bring your best self to work.
• Paid Parental Leave – Support growing families with paid leave, fostering parent-child bonding and gender equality at home and in the workplace.
• Comprehensive Benefits – Coverage of 100% of medical, dental, and vision insurance for employees, plus HRA, life insurance, and AD&D coverage.
• Values-Driven Culture – Our values aren't just words on a page—they shape how we work, make decisions, and support each other.
• Pledge 1% – We're proud to be part of the global movement to give back, dedicating 1% of our time, resources, or profits to community initiatives.
• Winter Shutdown – Enjoy a one-week shutdown in November and a two-week break in December to relax and recharge.
• Childcare Support – Our dependent care program allows you to set aside pre-tax dollars to cover eligible expenses such as daycare, preschool, summer camps, before and after-school programs, and in-home care for children or dependents.

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The final compensation package will be determined during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs. SchoolStatus is more than just an EdTech company—they're reshaping the future of K-12 education by transforming communications, attendance management, and teacher development solutions for schools, districts, and families.

Company Size: Mid-sized (201-500 employees). This size allows for a more agile and innovative work environment, with ample opportunities for growth and collaboration.

Founded: 2012. SchoolStatus has been growing steadily since its founding, expanding its offerings and customer base over the years.

Company Description:

• SchoolStatus is a unified K-12 platform that leverages family engagement to reduce absenteeism and drive greater impact for students in your district.
• Their solutions are customized to align with your strategic goals and outcomes across school-home communication, attendance, and educator development.
• Serving over 22 million students across all 50 states, SchoolStatus provides data-backed insights that break down barriers and build relationships between school and home—so that every student is known by name and by need.

Company Specialties:

• Analytics
• Educational Data
• K-12 Data Analysis
• Longitudinal Data Systems
• Data Integration
• Parent Communication
• Attendance Management
• Workflow
• edtech
• and k-12

Company Website: https://www.schoolstatus.com

ASSUMPTION: SchoolStatus' focus on data-driven insights and family engagement sets it apart in the EdTech industry, offering unique opportunities for marketing professionals to make a meaningful impact on student success.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to grow and make a significant impact on the company's marketing efforts while reporting to the Director of Growth Marketing.

Reporting Structure: The Growth Marketing Manager will report directly to the Director of Growth Marketing and collaborate with various teams, including Marketing, Product, Sales, and Customer Success.

Work Arrangement: Remote (Solely). This role allows for flexibility and work-life balance, with the ability to work from anywhere.

Growth Opportunities:

• Potential to advance to a senior-level role within the marketing department or take on additional responsibilities as the company grows.
• Chance to gain experience in various marketing channels and strategies, contributing to both user acquisition and customer retention efforts.
• Opportunity to work on high-impact projects that directly influence the company's growth and success.

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote (Solely). SchoolStatus embraces a remote-first culture, offering flexibility to work from anywhere.

Office Location(s): Ridgeland, Mississippi; Hattiesburg, Mississippi; Peachtree Corners, Georgia

Geographic Context:

• The company's headquarters and main offices are located in the Southern United States, with a significant presence in Mississippi.
• SchoolStatus serves customers across all 50 states, providing ample opportunities for remote collaboration and communication.
• The company's remote-friendly culture allows employees to work from various time zones, fostering a diverse and inclusive work environment.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. SchoolStatus offers a flexible time off policy, allowing employees to take the time they need to recharge and bring their best selves to work.

ASSUMPTION: SchoolStatus' remote-first culture and flexible work arrangements contribute to a positive work-life balance and employee satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screening with the HR team.
• Behavioral and skills-based interviews with the hiring manager and other team members.
• Final interviews with key stakeholders, including the Director of Growth Marketing.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and planning.
• Campaign management and execution.
• Data analysis and interpretation.
• Collaboration and communication skills.
• Cultural fit and alignment with SchoolStatus' values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B and/or B2B marketing in SaaS or EdTech.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work effectively in a remote team environment.
• Be ready to discuss your experience with marketing automation platforms, digital marketing channels, and promotional writing.
• Research SchoolStatus' mission, values, and company culture to demonstrate your enthusiasm for the role and alignment with the company's goals.

ATS Keywords: B2B Marketing, SaaS, EdTech, Digital Marketing, Email Marketing, SEO, SEM, Marketing Automation, HubSpot, Customer.io, Promotional Writing, Collaboration, Data Analysis, Product-Led Growth, Customer Engagement, Customer Advocacy

ASSUMPTION: SchoolStatus' hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. The interview process may vary depending on the specific role and the candidate's experience level.

🛠️ Tools & Technologies

• HubSpot
• Customer.io
• Wordpress
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but SchoolStatus is willing to provide training and support to help new hires develop the necessary skills for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Put Students First
• Embrace Data-Driven Decisions
• Act with Integrity
• Foster a Positive Work Environment
• Continuously Improve

Work Style:

• Collaborative and team-oriented.
• Data-driven and results-focused.
• Adaptable and open to feedback.
• Self-motivated and proactive.
• Committed to SchoolStatus' mission and values.

Self-Assessment Questions:

• How do you prioritize and manage multiple projects simultaneously, and how do you ensure that you're meeting deadlines and delivering high-quality work?
• Can you provide an example of a time when you used data to inform a marketing decision or strategy, and what was the outcome?
• How do you approach working remotely, and what strategies do you use to maintain productivity and communication with your team?

ASSUMPTION: SchoolStatus values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.

⚠️ Potential Challenges

• The role may require occasional off-hours communication with team members in different time zones.
• Candidates may face competition from other qualified applicants, as SchoolStatus is a growing company with numerous opportunities for career advancement.
• The role may require travel for company events, conferences, or team-building activities.
• Candidates may need to adapt to a fast-paced, dynamic work environment, with shifting priorities and responsibilities.

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a willingness to adapt to the unique demands of the role and the company's growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and product-led growth strategies.
• SchoolStatus' unique focus on EdTech and K-12 education provides a distinctive opportunity to make a meaningful impact on student success through targeted marketing campaigns.
• Candidates with experience in EdTech or a related industry may find this role more challenging but ultimately more rewarding than similar positions in other industries.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and the opportunity to work on high-impact projects that directly influence the company's growth and success.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to re-engage inactive users and drive conversions.
• Collaborating with the product team to optimize the user onboarding experience and improve activation rates.
• Analyzing customer data to identify trends and opportunities for targeted upsell and cross-sell campaigns.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy, and what are the key objectives for the next year?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does SchoolStatus support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B and/or B2B marketing in SaaS or EdTech.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work effectively in a remote team environment.
• Research SchoolStatus' mission, values, and company culture to demonstrate your enthusiasm for the role and alignment with the company's goals.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.