Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Wielkopolskie, Poland (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Orchestrating integrated marketing campaigns across multiple channels
• Driving high-quality pipeline growth through digital marketing and demand generation
• Collaborating cross-functionally with Product Marketing, Digital, Field, and Sales teams
• Optimizing campaign performance based on funnel metrics, attribution data, and conversion rates
• Managing paid media budgets and executing performance marketing campaigns

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a dynamic, fast-paced environment. Familiarity with Kubernetes, AI infrastructure, and cloud computing is a plus but not required.

📋 Key Responsibilities

✅ Develop and execute integrated, multi-touch demand generation campaigns that drive awareness, lead acquisition, and pipeline acceleration

✅ Align campaign strategies with key go-to-market initiatives, product launches, and market trends

✅ Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer’s journey

✅ Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies

✅ Continuously analyze and optimize campaign performance based on funnel metrics, attribution data, and conversion rates

✅ Own the execution of paid media programs across Google Ads, LinkedIn, YouTube, and other digital platforms to drive high-intent conversions

✅ Optimize website and landing pages for SEO, CRO (conversion rate optimization), and personalized content experiences

✅ Leverage marketing automation (Pardot, Marketo, or equivalent) and CRM tools (Salesforce) to track, nurture, and score leads

✅ Manage digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall

✅ Analyze digital campaign performance and apply A/B testing methodologies to improve lead quality and cost efficiency

✅ Work closely with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars

✅ Enable SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences

✅ Partner with Field Marketing on regional and event-based demand generation efforts

ASSUMPTION: This role requires strong project management and cross-functional collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels
• Experience managing paid media budgets and performance marketing campaigns
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred)
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization
• Excellent project management and cross-functional collaboration skills
• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies (a plus)

Preferred Skills:

• Experience with ABM (Account-Based Marketing) strategies
• Fluency in multiple languages (a plus)

ASSUMPTION: Candidates with experience in the B2B SaaS, Cloud, or DevOps/Kubernetes industry will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive compensation package
• Strong benefits plan
• Work with an established leader in the cloud infrastructure industry
• Work with exceptionally passionate, talented, and engaging colleagues
• Be a part of cutting-edge, open-source innovation
• Thrive in the high-energy environment of a young company where openness, collaboration, risk-taking, and continuous growth are valued

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mirantis is a leader in the cloud infrastructure industry, providing strategic open-source infrastructure to give customers complete control and digital self-determination. They serve a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.

Company Size: Mirantis has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Mirantis was founded in 1999, with over two decades of experience in the industry.

Company Description:

• Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination
• Spanning a full range of infrastructure capabilities from virtual machines to containers to Kubernetes, Mirantis provides a secure and reliable cloud-native platform
• Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• and VMware replacement

Company Website: www.mirantis.com

ASSUMPTION: Mirantis' focus on open-source infrastructure and strategic partnerships with leading enterprises makes it an attractive employer for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Growth Marketing Manager will report directly to the VP of Marketing and work cross-functionally with various teams, including Product Marketing, Digital, Field, and Sales.

Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from the company's offices in Campbell, CA, USA, or Poznań, Wielkopolskie, Poland.

Growth Opportunities:

• Advancement to a Director or VP of Marketing role within the company
• Expansion of responsibilities to include additional marketing channels or regions
• Potential to lead special projects or initiatives within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the marketing department.

🌍 Location & Work Environment

Office Type: Mirantis has offices in Campbell, CA, USA, and Poznań, Wielkopolskie, Poland, with a remote-friendly work arrangement.

Office Location(s): 900 E Hamilton Ave, Suite 650, Campbell, California 95008, US and Szyperska 14/B6, Poznań, Poznan 61-754, PL

Geographic Context:

• Poznań, Wielkopolskie, Poland: A vibrant city with a rich cultural heritage, offering a high quality of life and affordable cost of living
• Campbell, California, USA: A suburban city in the Silicon Valley region, with easy access to major tech hubs and a diverse range of amenities

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote-friendly work arrangement and flexible hours provide candidates with the opportunity to balance work and personal life effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and skills-based interviews with the hiring manager and team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and planning
• Data analysis and optimization skills
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Cultural fit and alignment with Mirantis' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Mirantis' business and the cloud infrastructure industry
• Showcase your ability to develop and execute integrated marketing campaigns
• Prepare examples of your past campaign performance and optimization strategies

ATS Keywords: Integrated marketing campaigns, demand generation, digital marketing, paid media, marketing automation, CRM, Kubernetes, AI infrastructure, cloud computing, DevOps

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with Mirantis' values and work environment.

🛠️ Tools & Technologies

• Marketing automation platforms (Pardot, Marketo, or equivalent)
• CRM tools (Salesforce)
• Paid media platforms (Google Ads, LinkedIn, YouTube, etc.)
• SEO and CRO tools (e.g., Google Search Console, Google Analytics, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Open and honest communication
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and adaptability
• Customer-centric mindset

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and communication
• Data-driven decision-making
• Openness to feedback and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you align with Mirantis' values, particularly in the context of this role?
• How comfortable are you working in a fast-paced, dynamic environment with a strong focus on collaboration and data-driven decision-making?
• How do you approach continuous learning and improvement in your work?

ASSUMPTION: Candidates who demonstrate a strong fit with Mirantis' values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with industry trends and best practices in a fast-panging marketing landscape
• Balancing strategic thinking and tactical execution in a dynamic work environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in marketing priorities and objectives

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome successfully.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on demand generation and pipeline acceleration
• Experience in the B2B SaaS, Cloud, or DevOps/Kubernetes industry is preferred but not required
• This role offers significant growth opportunities and the chance to work with a leading company in the cloud infrastructure industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to launch a new Kubernetes product offering
• Optimizing a paid media budget to improve lead quality and cost efficiency for an AI infrastructure solution
• Collaborating with Content Marketing to create a series of webinars featuring industry experts and thought leaders

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Mirantis?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as Product and Sales?
• What opportunities are there for growth and development within the marketing department?
• How does Mirantis support work-life balance for its employees?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past campaign performance and optimization strategies
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.