📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Redwood Credit Union
🔹 Location: Napa, California
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic growth marketing strategies to drive membership growth and engagement.
- Overseeing acquisition marketing initiatives across various channels, including paid digital, SEO, SEM, website, direct marketing, and email.
- Enhancing member engagement through personalization, loyalty, and retention programs.
- Leading and mentoring a high-performing marketing team, fostering collaboration and innovative thinking.
- Partnering with internal stakeholders to ensure campaigns align with business priorities and member needs.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creative branding with data-driven approaches. The ideal candidate will have experience in growth marketing, member acquisition, or customer engagement roles, preferably in the financial services sector.
📋 Key Responsibilities
✅ Lead the development and execution of comprehensive growth marketing strategies to drive membership growth and engagement.
✅ Oversee acquisition marketing initiatives, including paid digital, SEO, SEM, website, direct marketing, and email tactics, ensuring delivery of integrated marketing activities.
✅ Develop and implement engagement marketing initiatives to enhance member engagement, focusing on personalization, loyalty, and retention programs.
✅ Drive new ideas and processes to improve the performance of SEM campaigns, including promotion planning, execution, reporting, and analysis.
✅ Progress RCU’s performance marketing capabilities, working closely with Marketing Analytics and IT teams to improve marketing measurement, attribution, and impact on ROI.
✅ Utilize analytics tools and member insights to inform marketing decisions, track campaign performance, and optimize strategies.
✅ Lead the implementation and optimization of marketing technologies and platforms to support campaign automation, reporting, and scalability.
✅ Guide and mentor a high-performing marketing team, fostering collaboration and encouraging innovative thinking.
✅ Partner with internal stakeholders to ensure campaigns are aligned with business priorities and member needs.
✅ Act as the primary liaison to the Digital Experience team for marketing-related digital efforts.
✅ Plan, monitor, and optimize the growth marketing budget to ensure the effective allocation of resources.
✅ Ensure all marketing initiatives adhere to compliance regulations and align with Redwood Credit Union’s brand identity.
ASSUMPTION: This role requires strong leadership, project management, and team-building skills. The ideal candidate will have experience managing marketing budgets and delivering measurable ROI.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or a related field.
Experience: A minimum of eight years of experience in growth marketing, member acquisition, or customer engagement roles, preferably in the financial services sector.
Required Skills:
- Strategic thinking and a member-first mindset.
- Results-driven and innovative approach to marketing.
- Ability to balance creative branding with data-driven approaches.
- Proficient in leveraging marketing technologies, including CRM platforms, analytics tools, and campaign automation software.
- Strong marketing analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Exceptional communication and interpersonal skills to foster collaboration across teams.
- Proven track record in managing marketing budgets and delivering measurable ROI.
Preferred Skills:
- Experience in the financial services sector.
- Fluency in Spanish.
ASSUMPTION: The ideal candidate will have a combination of education and experience equivalent to a bachelor’s degree in marketing, business administration, or a related field, and a minimum of eight years of experience in growth marketing, member acquisition, or customer engagement roles, preferably in the financial services sector.
💰 Compensation & Benefits
Salary Range: Base starting range: $149,385 to $196,817 annually commensurate with experience. Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Benefits:
- Competitive medical, dental, and vision insurance, mental health offerings.
- Employee performance incentive plan.
- Salary advancement – merit increase based on performance.
- 401(k) program with employer match.
- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
- RCU discounts and perks, including discounts on loans, 0% interest loans for immigration-related expenses, and 100% financing for employee-purchased homes.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a growth marketing manager role in the financial services sector. The actual salary may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Redwood Credit Union operates in the banking industry, providing comprehensive financial services to consumers and small businesses throughout the North Bay and San Francisco.
Company Size: Redwood Credit Union has 501-1,000 employees, making it a mid-sized organization. This size allows for a more personal approach to member relationships while still offering the resources and scale of a larger institution.
Founded: Redwood Credit Union was founded in 1950 and has since grown to become the largest financial institution based in the North Bay, with a strong focus on community involvement and member-centric values.
Company Description:
- Redwood Credit Union is a full-service financial cooperative, assisting consumers and small business owners with achieving their financial goals and dreams since 1950.
- The credit union offers a wide variety of products and services designed to meet the needs of its members, with each member owning part of the credit union and having a voice in what they do and how they do it.
- Redwood Credit Union is an excellent place to work, recognized by Forbes as one of “America’s Best Small Employers 2023” and the North Bay Business Journal as Best Places to Work for 17 years running.
Company Specialties:
- Redwood Credit Union offers comprehensive banking services to consumers and small businesses throughout the North Bay and San Francisco.
Company Website: https://linktr.ee/redwoodcu
ASSUMPTION: Redwood Credit Union is a well-established financial institution with a strong commitment to community involvement and member-centric values. The credit union offers a wide range of financial services and has a reputation for being an excellent place to work.
📊 Role Analysis
Career Level: The Growth Marketing Manager role is a senior-level position, requiring strategic thinking, leadership, and a proven track record in growth marketing or customer engagement roles.
Reporting Structure: The Growth Marketing Manager will report directly to the Senior Vice President of Marketing and will oversee a high-performing marketing team.
Work Arrangement: This role is on-site, with the primary office location in Napa, California. However, the ideal candidate may have the opportunity to work remotely on a case-by-case basis.
Growth Opportunities:
- As a senior-level role, the Growth Marketing Manager has the potential to advance to a director or vice president level within the marketing department or take on a broader leadership role within the organization.
- The credit union’s focus on employee development and internal promotions provides ample opportunities for career growth and advancement.
ASSUMPTION: The Growth Marketing Manager role offers a unique opportunity to lead strategic marketing initiatives and drive membership growth and engagement for a well-established financial institution with a strong commitment to community involvement and member-centric values.
🌍 Location & Work Environment
Office Type: Redwood Credit Union’s office in Napa, California, is a modern, professional environment with a collaborative and inclusive work culture.
Office Location(s): 1705 First Street, Napa, CA 94559, US
Geographic Context:
- The Napa Valley is known for its world-class wineries, beautiful landscapes, and a high quality of life.
- The region offers a mix of urban and rural living, with easy access to outdoor recreation, cultural events, and amenities.
- The Napa office is conveniently located near downtown Napa, with easy access to public transportation and nearby attractions.
Work Schedule: The Growth Marketing Manager role follows a standard full-time work schedule, with core hours from 8:30 AM to 5:00 PM, Monday through Friday. However, the role may require occasional flexibility to meet business needs.
ASSUMPTION: The Napa office provides a modern, professional work environment with a collaborative and inclusive work culture. The Napa Valley offers a high quality of life with a mix of urban and rural living, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-depth behavioral and skills-based interviews with the hiring manager and other key stakeholders.
- Background check and reference check.
- Job offer and onboarding.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Marketing expertise and industry knowledge, with a focus on growth marketing and customer engagement.
- Leadership and team-building skills, with the ability to mentor and develop a high-performing marketing team.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders.
- Analytical skills and data-driven decision-making abilities.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Growth Marketing Manager role.
- Demonstrate your understanding of Redwood Credit Union’s mission, values, and commitment to member-centric banking.
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and problem-solving skills.
- Research the financial services industry and Redwood Credit Union’s competitors to showcase your industry knowledge and insights.
ATS Keywords: Strategic Marketing, Growth Marketing, Member Acquisition, Customer Engagement, Marketing Leadership, Team Building, Marketing Analytics, Data-Driven Decision Making, Financial Services Industry
ASSUMPTION: The interview process for the Growth Marketing Manager role will focus on assessing the candidate’s strategic thinking, marketing expertise, leadership, and team-building skills, as well as their fit with Redwood Credit Union’s mission, values, and company culture.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo).
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel).
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs).
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor).
- Project management tools (e.g., Asana, Trello, Jira).
ASSUMPTION: The ideal candidate will have experience with a variety of marketing technologies, including CRM platforms, analytics tools, and campaign automation software, as well as a strong understanding of the marketing technology landscape.
👔 Cultural Fit Considerations
Company Values:
- Passionately serve the best interests of our members and communities.
- Treat members and each other with respect, honesty, and integrity.
- Foster a collaborative and inclusive work environment.
- Encourage innovation and continuous learning.
- Promote financial well-being for all.
Work Style:
- Data-driven and results-oriented, with a focus on continuous improvement.
- Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships.
- Adaptable and responsive to change, with a focus on agility and flexibility.
- Member-centric, with a deep commitment to understanding and meeting the needs of our members.
Self-Assessment Questions:
- How do you align with Redwood Credit Union’s commitment to passionately serving the best interests of our members and communities?
- Can you provide an example of a time when you demonstrated strong leadership and team-building skills in a marketing or customer engagement role?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in growth marketing?
ASSUMPTION: The ideal candidate for the Growth Marketing Manager role will demonstrate a strong alignment with Redwood Credit Union’s company values and a deep commitment to understanding and meeting the needs of its members. They will also possess strong leadership, team-building, and marketing skills, as well as a data-driven and results-oriented approach to their work.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry conferences, events, or meetings with external partners.
- The fast-paced nature of the marketing industry may necessitate working outside of standard business hours to meet deadlines or respond to emerging trends.
- The role may require managing a team with varying levels of experience and expertise, requiring strong leadership and mentoring skills.
- The competitive nature of the financial services industry may present challenges in driving membership growth and engagement in a crowded market.
ASSUMPTION: The ideal candidate for the Growth Marketing Manager role will be adaptable, responsive, and resilient in the face of potential challenges, with a strong commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- The Growth Marketing Manager role at Redwood Credit Union is similar to other senior-level marketing roles in the financial services industry, such as Marketing Director, Customer Engagement Manager, or Member Acquisition Manager.
- However, the role at Redwood Credit Union places a strong emphasis on driving membership growth and engagement through innovative marketing approaches and data-driven insights.
- The role also offers the unique opportunity to lead a high-performing marketing team and partner with internal stakeholders to ensure campaigns align with business priorities and member needs.
ASSUMPTION: The Growth Marketing Manager role at Redwood Credit Union is a unique opportunity to drive membership growth and engagement for a well-established financial institution with a strong commitment to community involvement and member-centric values. The role offers a competitive salary and benefits package, as well as the opportunity to work in a dynamic and collaborative work environment.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy to drive membership growth and engagement for a new product or service launch.
- Implementing a targeted digital marketing campaign to acquire new members in a specific geographic region or demographic segment.
- Creating and optimizing a customer referral program to incentivize existing members to refer their friends and family to the credit union.
ASSUMPTION: The ideal candidate for the Growth Marketing Manager role will have experience developing and executing strategic marketing initiatives, with a strong track record in driving membership growth and engagement through innovative marketing approaches and data-driven insights.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how the Growth Marketing Manager role fits within the organization?
- How does Redwood Credit Union measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a successful marketing campaign that Redwood Credit Union has executed, and what made it successful?
- How does Redwood Credit Union approach collaboration and cross-functional partnerships between marketing and other departments, such as product, sales, or member services?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
ASSUMPTION: The ideal candidate for the Growth Marketing Manager role will be curious and proactive in asking insightful questions about the role, the team, and the organization to ensure a strong fit and understanding of the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Growth Marketing Manager role, with a focus on your strategic thinking, marketing expertise, and leadership abilities.
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and problem-solving skills, as well as your fit with Redwood Credit Union’s mission, values, and company culture.
- Research the financial services industry and Redwood Credit Union’s competitors to showcase your industry knowledge and insights.
- Follow up with the hiring manager or a member of the HR team within one week of submitting your application to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
