📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Woliba
🔹 Location: Remote (India)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and engagement through cross-channel growth campaigns
- Collaborating with marketing, product, and sales teams to optimize user journeys
- Proven experience in growth marketing, demand generation, and performance marketing
- Strong analytical mindset with a focus on attribution, CAC, LTV, and ROI modeling
- Ability to work in a fast-paced, dynamic environment and wear multiple hats
ASSUMPTION: This role requires a strategic and data-driven approach to growth marketing, with a focus on driving measurable results and optimizing user journeys.
📋 Key Responsibilities
✅ Plan, launch, and optimize paid campaigns (Meta, Google, LinkedIn) to drive leads and improve CAC/LTV
✅ Improve conversion across landing pages, lead magnets, forms, and email sequences
✅ Own lead nurturing flows (Apollo, Brevo, Pipedrive) and engagement journeys with email and SMS campaigns
✅ Run rapid tests across new channels, messaging, offers, and verticals
✅ Track MQL → SQL → Deal funnel performance and lead quality. Regularly report on ROI and insights
✅ Collaborate on content briefs, pillar pages, ad creative, and webinars aligned to campaigns
✅ Support channel marketing efforts through branded app launches, coaching programs, and affiliate pilots
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on optimization and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in growth marketing, demand gen, or full-stack marketing, ideally in B2B SaaS or health/wellness platforms
Required Skills:
- Hands-on experience running campaigns across Meta, Google, and LinkedIn Ads
- Fluent in CRM systems like Brevo, Apollo, Pipedrive, Hubspot and automation tools
- Able to set up landing pages, run A/B tests, and write solid growth copy when needed
- Analytical mindset with proficiency in attribution, CAC, LTV, funnel metrics, and ROI modeling
- Strong understanding of PLG, sales-assisted, and hybrid growth models
Preferred Skills:
- Proven track record driving hyper-growth (10%+ MoM) in SaaS or B2B startup environments
- Strong understanding of PLG, sales-assisted, and hybrid growth models
- Experience working with or building scalable funnels for marketplaces, vertical SaaS, or health tech
- Previous success managing freelancers, agencies, or part-time creative resources to hit campaign goals
- Proficiency with tools like Webflow, WordPress, GA4, Looker Studio, Notion, and Airtable
ASSUMPTION: Candidates should have a proven track record in growth marketing and a strong understanding of performance marketing channels and CRM systems.
💰 Compensation & Benefits
Salary Range: ₹25-35 lakhs per annum (Based on industry standards for mid-senior level roles in B2B SaaS and remote work arrangements)
Benefits:
- Flexible remote work
- Wellness perks
- Autonomy
- Competitive compensation
- Growth-based incentives
- Optional equity
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in B2B SaaS and remote work arrangements. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on employee enablement, wellbeing, and engagement
Company Size: Small (11-50 employees) - Offers a close-knit, mission-driven team with a focus on impact, wellbeing, and people
Founded: 2014 - Woliba has been transforming workplace wellbeing and culture for over a decade
Company Description:
- Woliba is a comprehensive employee enablement platform that empowers organizations to build a culture of wellbeing
- Focuses on corporate wellness, health and fitness education, work-life balance, employee engagement, and rewards and recognition
- Offers a loyalty and rewards system, social media platform, and benefits administration tools
Company Specialties:
- Corporate wellness
- Corporate health and fitness
- Loyalty and rewards system
- Social media platform
- Health and fitness education
- Work-life balance
- Employee engagement
- Rewards and recognition
- Benefits administration
Company Website: woliba.io
ASSUMPTION: Woliba's focus on employee wellbeing and engagement makes it an attractive workplace for candidates seeking a mission-driven, people-centric environment.
📊 Role Analysis
Career Level: Mid-Senior Level - This role offers an opportunity to build the growth engine from the ground up and evolve as the company grows
Reporting Structure: The Growth Marketing Manager will report directly to the CEO and collaborate closely with marketing, product, and sales teams
Work Arrangement: Remote OK - Woliba offers flexible remote work, wellness perks, and autonomy
Growth Opportunities:
- Potential to shape the growth strategy and team as the company scales
- Opportunities to learn and develop skills in a fast-paced, dynamic environment
- Potential to take on additional responsibilities and advance within the organization
ASSUMPTION: This role offers significant growth potential, as Woliba is looking to expand its user base and scale its platform.
🌍 Location & Work Environment
Office Type: Remote - Woliba is a remote-first company with no physical office locations
Office Location(s): N/A
Geographic Context:
- India - Woliba is based in New York, USA, but this role can be performed remotely from anywhere in India
- Timezone: India Standard Time (IST) - Woliba's headquarters are in New York, but the company operates globally and accommodates remote team members' time zones
Work Schedule: Flexible - Woliba offers flexible remote work, allowing employees to manage their own time and prioritize their wellbeing
ASSUMPTION: Remote work offers candidates the flexibility to balance their personal and professional lives, with Woliba providing the support and resources needed to succeed in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the CEO and other stakeholders
- Background check and offer
Key Assessment Areas:
- Growth marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Campaign management and optimization experience
- Cultural fit and alignment with Woliba's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant growth marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
- Showcase your understanding of Woliba's platform and mission during the interview
- Be ready to discuss your approach to growth marketing and how you would drive user acquisition and engagement for Woliba
ATS Keywords: Growth Marketing, Demand Generation, Performance Marketing, Funnel Optimization, CRM, Automation, Analytics, Reporting, Campaign Management, A/B Testing, Copywriting, Attribution, CAC, LTV, B2B SaaS, Health/Wellness Platforms
ASSUMPTION: Woliba's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of growth marketing and a strategic approach to driving user acquisition and engagement.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- Apollo CRM
- Brevo Email Marketing
- Pipedrive CRM
- GA4
- Looker Studio
- Notion
- Airtable
- Webflow
- WordPress
ASSUMPTION: Woliba uses a variety of tools and technologies to support its growth marketing efforts. Candidates should have experience with relevant tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven - Woliba is focused on transforming workplace wellbeing and culture
- People-centric - Woliba prioritizes the wellbeing and engagement of its employees and users
- Inclusive - Woliba fosters a diverse and inclusive work environment that welcomes and supports all team members
- Collaborative - Woliba encourages open communication, teamwork, and cross-functional collaboration
Work Style:
- Remote-friendly - Woliba offers flexible remote work arrangements and supports remote team members' productivity and wellbeing
- Dynamic - Woliba operates in a fast-paced, evolving environment that requires adaptability and continuous learning
- Data-driven - Woliba makes decisions based on data and analytics, with a focus on measurable results and continuous improvement
Self-Assessment Questions:
- How do you align with Woliba's mission to transform workplace wellbeing and culture?
- How do you prioritize your own wellbeing and work-life balance in a remote work environment?
- How do you approach continuous learning and adaptation in a fast-paced, dynamic work environment?
ASSUMPTION: Woliba's company culture is mission-driven, people-centric, and collaborative, with a strong focus on employee wellbeing and engagement. Candidates should be able to demonstrate alignment with Woliba's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously may require strong time management and prioritization skills
- Working remotely may present unique challenges, such as isolation or distractions, that candidates should be prepared to address
- Woliba's focus on employee wellbeing and engagement may require candidates to prioritize their own wellbeing and work-life balance
- As a remote-first company, Woliba may have limited opportunities for in-person collaboration and networking
ASSUMPTION: Woliba's remote work environment and focus on employee wellbeing may present unique challenges that candidates should be prepared to address. Successful candidates will demonstrate strong time management, prioritization, and self-care skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on user acquisition, engagement, and retention, with a strong emphasis on data-driven decision-making and continuous optimization
- Compared to other growth marketing roles, this position offers significant growth potential, as Woliba is looking to expand its user base and scale its platform
- Career path comparison: This role offers an opportunity to build the growth engine from the ground up and evolve as the company grows, with potential to take on additional responsibilities and advance within the organization
ASSUMPTION: This role offers unique growth opportunities and challenges compared to other marketing roles. Candidates should be prepared to drive results and adapt to a dynamic, evolving work environment.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user acquisition and engagement for Woliba's branded app launch
- Optimizing the user journey for Woliba's B2B and wellness audiences, focusing on conversion and retention
- Collaborating with the product team to integrate growth marketing strategies into the platform's development roadmap
ASSUMPTION: Woliba's growth marketing projects require a strategic, data-driven approach to user acquisition, engagement, and retention. Candidates should be prepared to work collaboratively and adapt to a dynamic, evolving work environment.
❓ Key Questions to Ask During Interview
- How does Woliba measure the success of its growth marketing campaigns, and how can I contribute to improving those metrics?
- What are the key priorities for the growth marketing team in the first 30, 60, and 90 days, and how can I support those initiatives?
- How does Woliba foster a culture of continuous learning and improvement, and how can I contribute to that process?
- What are the key challenges facing Woliba's growth marketing efforts, and how can I help address those issues?
- How does Woliba support the wellbeing and engagement of its remote team members, and how can I contribute to that process?
ASSUMPTION: Woliba's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Successful candidates will demonstrate a strong understanding of growth marketing and a commitment to driving results and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant growth marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
- Showcase your understanding of Woliba's platform and mission during the interview
- Be ready to discuss your approach to growth marketing and how you would drive user acquisition and engagement for Woliba
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
