Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Wielkopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Orchestrating integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.
• Aligning campaign strategies with key go-to-market initiatives, product launches, and market trends.
• Defining audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer's journey.
• Partnering with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.
• Continuously analyzing and optimizing campaign performance based on funnel metrics, attribution data, and conversion rates.

ASSUMPTION: This role requires a strong background in B2B SaaS or Cloud marketing, with a focus on demand generation and campaign management. Familiarity with Kubernetes, AI, and cloud infrastructure technologies is a plus but not required.

📋 Key Responsibilities

✅ Develop and execute integrated, multi-touch demand generation campaigns that drive awareness, lead acquisition, and pipeline acceleration.

✅ Align campaign strategies with key go-to-market initiatives, product launches, and market trends.

✅ Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer's journey.

✅ Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.

✅ Continuously analyze and optimize campaign performance based on funnel metrics, attribution data, and conversion rates.

✅ Own the execution of paid media programs across Google Ads, LinkedIn, YouTube, and other digital platforms to drive high-intent conversions.

✅ Optimize website and landing pages for SEO, CRO (conversion rate optimization), and personalized content experiences.

✅ Leverage marketing automation and CRM tools to track, nurture, and score leads.

✅ Manage digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall.

✅ Analyze digital campaign performance and apply A/B testing methodologies to improve lead quality and cost efficiency.

✅ Work closely with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars.

✅ Enable SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.

✅ Partner with Field Marketing on regional and event-based demand generation efforts.

ASSUMPTION: This role requires strong project management and cross-functional collaboration skills, as well as a data-driven mindset for funnel optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry.

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
• Experience managing paid media budgets and performance marketing campaigns.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred).
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization.
• Excellent project management and cross-functional collaboration skills.

Preferred Skills:

• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies.

ASSUMPTION: Candidates with experience in the B2B SaaS or Cloud industry and a strong background in demand generation and campaign management are ideal for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Growth Marketing Manager role in Poland with 5-10 years of experience)

Benefits:

• Competitive compensation package
• Strong benefits plan

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager role in Poland with the given experience level. The actual salary may vary depending on the candidate's skills, qualifications, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Mirantis operates in the software development industry, focusing on strategic open-source infrastructure for containers and virtual machines. They serve a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.

Company Size: Mirantis has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.

Founded: Mirantis was founded in 1999, with headquarters in Campbell, California, and additional offices worldwide.

Company Description:

• Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination.
• They span a full range of infrastructure capabilities from virtual machines to containers to Kubernetes.
• Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global.

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• and VMware replacement

Company Website: https://www.mirantis.com/

ASSUMPTION: Mirantis is an established leader in the cloud infrastructure industry, offering a high-energy environment where openness, collaboration, risk-taking, and continuous growth are valued.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in demand generation, campaign management, or digital marketing.

Reporting Structure: The Growth Marketing Manager will report directly to the VP of Marketing and work cross-functionally with Product Marketing, Digital, Field, and Sales teams.

Work Arrangement: This role offers remote work options, with flexible hours and a full-time (40 hours per week) schedule.

Growth Opportunities:

• As Mirantis continues to grow, there may be opportunities for the Growth Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on open-source technology and collaboration provides ample opportunities for professional development and skill-building.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Mirantis has offices worldwide, with this role based in Poznań, Poland.

Office Location(s): Szyperska 14/B6, Poznań, Wielkopolskie, Poland

Geographic Context:

• Poznań is the fifth-largest city in Poland, with a population of approximately 540,000 people.
• The city is known for its vibrant cultural scene, rich history, and beautiful architecture.
• Poznań is an important economic hub in the region, with a strong focus on technology, finance, and manufacturing industries.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: Applicants should be comfortable working in a remote or hybrid work environment and have strong communication and collaboration skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and reporting
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in demand generation, campaign management, and digital marketing.
• Include specific examples of your past successes in driving awareness, lead acquisition, and pipeline acceleration.
• Demonstrate your understanding of Mirantis' products and target industries in your application materials.

ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, B2B SaaS, Cloud, Kubernetes, AI, Marketing Automation, CRM, Funnel Optimization

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to campaign strategy, execution, and optimization in the interview process.

🛠️ Tools & Technologies

• Marketing Automation Platforms (HubSpot, Marketo, Pardot, etc.)
• CRM Systems (Salesforce preferred)
• Paid Media Platforms (Google Ads, LinkedIn, YouTube, etc.)
• SEO and CRO Tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
• Project Management Tools (e.g., Asana, Trello, Jira, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing preferences.

👔 Cultural Fit Considerations

Company Values:

• Open and Collaborative
• Customer-Focused
• Innovative and Adaptable
• Results-Driven

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Cross-functional collaboration
• Continuous learning and growth

Self-Assessment Questions:

• Do you thrive in a remote or hybrid work environment, with a high degree of independence and autonomy?
• Are you comfortable working with data and using it to inform your marketing strategies and tactics?
• Do you have experience working cross-functionally with various teams, including Sales, Product, and Content Marketing?

ASSUMPTION: Applicants should assess their fit with Mirantis' company values and work style, as well as their comfort with remote work and data-driven decision-making, to ensure a successful cultural fit.

⚠️ Potential Challenges

• The role may require working with complex technologies and industry-specific terminology, which may present a learning curve for candidates without prior experience in the Kubernetes, AI, or cloud infrastructure industries.
• Applicants may face competition from other experienced marketing professionals in the B2B SaaS or Cloud industries.
• The role may require occasional travel for regional or event-based demand generation efforts.
• Poznań, Poland, may present cultural and linguistic challenges for candidates who are not familiar with the local environment.

ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interview responses, highlighting their relevant experience, adaptability, and cultural awareness.

📈 Similar Roles Comparison

• Compared to other demand generation or growth marketing roles, this position may offer more exposure to cutting-edge technologies and a greater emphasis on data-driven decision-making.
• In the B2B SaaS or Cloud industries, this role may provide a unique opportunity to work with a wide range of customers, from Fortune 500 and Global 2000 companies to smaller, innovative startups.
• Career-wise, this role may offer a stepping stone to leadership positions in marketing or other related fields, as the company continues to grow and expand its offerings.

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry, and be prepared to discuss their long-term aspirations in the interview process.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to launch a new Kubernetes product offering, including targeted content, paid media, and retargeting strategies.
• Optimizing the website and landing pages for a cloud infrastructure solution, using SEO, CRO, and A/B testing methodologies to improve lead quality and conversion rates.
• Collaborating with the Content Marketing team to create a series of eBooks, whitepapers, and webinars focused on AI infrastructure and its applications in various industries.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Marketing Manager may be expected to undertake, and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing tech stack and how this role will contribute to its evolution and optimization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how will my success be measured?
• How does the company approach collaboration and communication between marketing, sales, and other internal teams?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's marketing strategy, team dynamics, and growth prospects, as well as their own fit with the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in demand generation, campaign management, and digital marketing, with a focus on driving awareness, lead acquisition, and pipeline acceleration.
• Prepare examples of your past successes in campaign strategy, execution, and optimization, and be ready to discuss them in the interview process.
• If applicable, prepare a portfolio or examples of your marketing work to showcase your skills and creativity.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.