📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Checkr
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for B2C products
- Leveraging AI-driven content engineering for SEO and content creation
- Managing paid acquisition campaigns across multiple platforms
- Refining target personas and value propositions for B2C products
- Collaborating with cross-functional teams to optimize website performance
ASSUMPTION: This role requires a generalist growth marketing background with a focus on SEO, paid acquisition, and AI-driven content engineering. Experience in B2C marketing and a high-growth tech environment is preferred.
📋 Key Responsibilities
✅ Define and implement growth strategies for B2C products, focusing on SEO, paid acquisition, and conversion rate optimization
✅ Lead end-to-end content creation using AI tools to generate efficiencies across the content generation process
✅ Manage B2C paid acquisition campaigns across social, display, and online video platforms
✅ Refine target personas and value propositions for B2C products
✅ Collaborate with core marketing team to enhance B2C website performance and A/B testing and optimization strategies
✅ Work closely with product and engineering teams to continuously adapt strategies based on the product roadmap and insights into what is working
ASSUMPTION: This role requires strong analytical skills, a data-driven approach, and the ability to work collaboratively across teams and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, particularly in SEO and paid acquisition
Required Skills:
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- Familiarity with AI-driven content engineering tools and workflows
- Strong analytical skills and a data-driven approach to decision-making
- Ability to work collaboratively across teams and manage multiple projects simultaneously
Preferred Skills:
- Background in B2C marketing, preferably in a high-growth tech environment
- Demonstrated experience in quickly testing and scaling new marketing channels
- Creative, test and learn mindset, particularly when it comes to testing cutting-edge AI solutions and tools
ASSUMPTION: Candidates should have a desire to constantly improve and zero patience for inefficiency, as well as a self-starter attitude who likes to get things done on their own initiative.
💰 Compensation & Benefits
Salary Range: $95,000 to $133,000 per year, depending on location and experience
Benefits:
- Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment
- Fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
Working Hours: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement (2-3 days in office per week)
ASSUMPTION: Salary ranges are based on geographic cost of labor and may vary depending on the location where the role is based. Checkr provides a detailed compensation philosophy on their website.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology
Company Size: Checkr has 1,001-5,000 employees, providing a large and established environment for growth and collaboration
Founded: Checkr was founded in 2014 and has since grown to become a leading provider of background screening services
Company Description:
- Checkr is building the data platform to power safe and fair decisions, helping customers assess risk and ensure safety and compliance
- The company has over 100,000 customers, including prominent names like DoorDash, Coinbase, Lyft, Instacart, and Airtable
- Checkr is recognized on the Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- AI
- and HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's mission is to build a fairer future by designing technology to create opportunities for all. The company is committed to hiring talented and qualified individuals with a diverse set of perspectives and lived experiences.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, SEO, and paid acquisition
Reporting Structure: The Growth Marketing Manager will report to the Website & SEO Manager and collaborate with cross-functional teams, including product and engineering
Work Arrangement: This is a hybrid role, requiring employees to work from the office 2-3 days per week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages
Growth Opportunities:
- As the first marketing hire in the B2C space, this role offers significant growth potential as the business line expands
- The ideal candidate will have the opportunity to shape the marketing strategy for B2C products and make a significant impact on the company's growth
- Checkr provides learning and development allowances, competitive cash and equity compensation, and opportunities for advancement
ASSUMPTION: This role offers a unique opportunity to work on quickly scaling new products within a more established marketing organization.
🌍 Location & Work Environment
Office Type: Checkr has hub locations in Denver, CO, San Francisco, CA, and Santiago, Chile. The Denver office is located at 1201 15th St, Denver, CO 80202
Office Location(s): Denver, CO
Geographic Context:
- Denver is the capital and most populous city of Colorado, with a population of over 700,000 people
- The city is known for its outdoor recreation opportunities, cultural attractions, and vibrant food scene
- Denver has a semi-arid climate with four distinct seasons, including mild winters and warm, sunny summers
Work Schedule: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement (2-3 days in office per week)
ASSUMPTION: Checkr provides a fast-paced and collaborative environment, with opportunities for learning and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the Website & SEO Manager
Key Assessment Areas:
- Growth strategy and planning
- AI-driven content engineering and SEO expertise
- Paid acquisition campaign management
- Cross-functional collaboration and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Checkr's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your growth strategy, AI-driven content engineering, and paid acquisition experience
ATS Keywords: Digital Marketing, SEO, Paid Acquisition, AI-Driven Content Engineering, B2C Marketing, Analytical Skills, Data-Driven Decision Making, Cross-Functional Collaboration, Project Management, Content Creation, Conversion Rate Optimization, Product Positioning, A/B Testing, Growth Strategy, Creative Mindset, Self-Starter
ASSUMPTION: Checkr uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help your application stand out.
🛠️ Tools & Technologies
- AI-driven content engineering tools (e.g., Copy.ai, Frase.io, or similar)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
- Paid acquisition platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, or similar)
- Analytics tools (e.g., Google Analytics, Looker, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Transparency: Checkr values open and honest communication, both internally and externally
- Inclusion: Checkr is committed to fostering an inclusive environment where everyone feels valued and respected
- Growth: Checkr encourages continuous learning and growth, both personally and professionally
Work Style:
- Collaborative: Checkr values teamwork and cross-functional collaboration
- Data-driven: Checkr makes decisions based on data and analytics
- Innovative: Checkr encourages creativity and innovation in all aspects of the business
Self-Assessment Questions:
- Do you align with Checkr's values of transparency, inclusion, and growth?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on data-driven decision-making?
- Do you have a creative, test and learn mindset, particularly when it comes to testing cutting-edge AI solutions and tools?
ASSUMPTION: Checkr's company culture is built on a foundation of transparency, inclusion, and growth. The ideal candidate will be a strong cultural fit and align with the company's core values.
⚠️ Potential Challenges
- This role requires a generalist growth marketing background with experience in SEO, paid acquisition, and AI-driven content engineering, which may be challenging to find in a single candidate
- Checkr is a fast-growing company, which can present unique challenges and opportunities for growth and adaptation
- The hybrid work arrangement may require additional flexibility and self-motivation for some candidates
- Denver's semi-arid climate may not be suitable for all candidates, particularly those who prefer warmer or more humid weather
ASSUMPTION: The ideal candidate will be adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses on B2C products and requires a strong understanding of AI-driven content engineering and SEO strategies
- Checkr's company culture and work environment may differ from other companies in the software development industry, with a greater emphasis on transparency, inclusion, and growth
- This role offers significant growth potential as the first marketing hire in the B2C space, with the opportunity to shape the marketing strategy for new products
ASSUMPTION: This role is unique in its focus on B2C products and AI-driven content engineering, presenting a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a new B2C product launch, including keyword research, on-page optimization, and link building
- Managing a paid acquisition campaign for a B2C product, optimizing ad spend and targeting to maximize ROI and drive user acquisition
- Collaborating with cross-functional teams to optimize the B2C website for conversion rate optimization, A/B testing, and user experience
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Growth Marketing Manager may work on, but the specific projects will depend on the business needs and priorities at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the B2C product line and the growth opportunities for this role?
- How does the marketing team collaborate with product and engineering teams to ensure our strategies align with the product roadmap and business objectives?
- What is the company's approach to AI-driven content engineering, and how does this role contribute to that strategy?
- How does Checkr support the growth and development of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
ASSUMPTION: These key questions are designed to help you better understand the role, the company, and the work environment, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your growth strategy, AI-driven content engineering, and paid acquisition experience
- Prepare for behavioral interview questions that focus on your growth strategy, AI-driven content engineering, and paid acquisition experience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
